Facebook is currently the third most visited website in the world behind Google and Yahoo. It has in excess of 200 million users and continues to grow steadily and it is therefore a massive platform on which to promote and market your business. You can create a business Page with which to promote your business or a Group to cater for a community of users.
You should use Facebook to:
- Get found by people who are searching for your product or service.
- Create awareness and build a community around your business.
- Allow current and potential customers to interact with your business.
- Promote your blog, articles, videos, website, business and more.
- Measure your business visibility and the success of your brand awareness strategies.
- Learn what your customers like and dislike about your business.
- Improve your keyword rakings on the search engine result pages.
Tips – Promoting your Business Page:
- Take the time to create a Page that draws and engages people
You need to provide people with a reason to become a fan of your Page. Facebook provides applications like discussion boards, YouTube video boxes, links to favourite sites and a lot more. Use as many of these applications as possible to provide visitors with a platform that they can use to interact with your business. One of the key ingredients to a successful Page with a huge fan base is original and good quality content that is relevant.
- Make sure that the search engines can index your Page
If your Page is indexed by the search engines it will be searchable and this will drive organic traffic. Make sure that you have set the privacy settings to allow for public visibility. Being indexed by the search engines will also help to improve your keyword search engine rankings.
- Make use of the viral nature of Facebook
Every time that a fan engages with your business Page to post a comment or to interact in any other way, the activity will be published to their news feed which will be seen by all of their Facebook friends. This will create awareness and also drive traffic to your business.
- Place adds on Facebook
Facebook allows you to advertise websites, services, products, groups and Pages. The advertisement program used by Facebook is not that different from Google Adwords and it allows you to target specific markets or groups on Facebook. This is a huge market and it is worthwhile to spend some money on advertisement. If you advertise your Page and gain sufficient new fans, the viral nature of Facebook will take over and the news feeds on their profile pages will do the rest.
- Use your website
It is important to promote your Facebook Page on your website and to allow your website visitors to become fans. Also look at using Twitter and other social media sites to promote your Page.
If you want to be successful on the internet you have to be willing to make use of the available services and tools. Start with a website, optimize your keywords and implement a SEO strategy, build quality links to your site, advertise your website using Google Adwords, create profiles on all of the big social sites, use Facebook to create a business Page and interact with your customers. There are various methods of promoting and marketing your business on the Web and you need to find out what works the best for your business.