FireEye has named Bill Robbins as its new head of worldwide sales, bringing in the long-time industry executive with a mission to win back the hearts and minds of the company’s channel as it looks to push more business through partners.
Robbins joins FireEye, starting Friday, from Nuance Communications, where he was executive vice president of worldwide sales. Before that he was executive vice president of worldwide sales and services at Symantec, joining the company as part of its 2005 acquisition of Veritas.
In an interview with CRN, Robbins said he saw the opportunity to join FireEye as a chance to join a company with a “unique set of capabilities and solutions,” mission to protect customers from threats and leverage his channel-centric background to bring that vision to customers through partners.
Robbins’ appointment comes after a period of drastic change at the Milpitas, Calif.-based security vendor, including the appointment of new CEO Kevin Mandia, a round of significant layoffs, restructuring and a prioritization of the company’s roadmap around Cloud MVX, HX and FireEye-as-a-Service.
“It’s a new day for FireEye,” Robbins said. “They have gone through a lot of change … I just feel like it’s a great time to come in – with a lot to build from and a number of things that can be improved on – and make a difference.”
Nic Alicandri, founder and chief business officer at CipherTechs, a New York City-based FireEye partner said Robbins has a good reputation from his time at Symantec for being a hard-worker and his ability to get things done. While Symantec wasn’t the strongest channel vendor at the time, Alicandri said Robbins ran a “world-class sales organization” at the company.
“It’s definitely a win for FireEye,” Alicandri said.
CEO Kevin Mandia also praised Robbins’ “track record of sales management and operations success” in a statement about the appointment. He said Robbins has a history of “overseeing teams that have driven revenue for a broad range of technologies.”
“Bill’s experience as a sales leader and a senior operations executive will be invaluable as we move forward to transform our sales organization to capitalize on new opportunities in the evolving cyber security market,” Mandia said in a statement.