Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Samsung serves up a spot that focuses rather adorably on young love—and how its Note 8 can be used to send annotated images to your beloved. Anna Kendrick talks about how Hulu “is gonna change your life” in an ad that ends with the line “It’s not a dream—it’s tv come true.” And Google tries to divert some attention from iPhone hype with a commercial that subtly promotes its Pixel 2 phone, set for release on Oct. 4.
Premiered on: American Ninja Warrior, NBC
Samsung Mobile data for the last 30 days
Impressions: 1,651,582,404 (54% of industry)
Est. TV Spend: $36,668,212 (55% of industry)
Attention Score: 91.65
Attention Index: 138 (38% fewer interruptions than avg.)
Premiered on: Good Morning America, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Nightmare Next Door, Investigation Discovery
Hulu data for the last 30 days
Est. TV Spend: $2,123,252 (2% of industry)
Attention Score: 91.94
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Penn & Teller: Fool Us, CW
ALDI data for the last 30 days
Impressions: 35,236,666 (6% of industry)
Est. TV Spend: $93,946 (2% of industry)
Attention Score: 90.01
Attention Index: 67 (33% more interruptions than avg.)
Premiered on: The Herd with Colin Cowherd, Fox Sports 1
Sprint data for the last 30 days
Impressions: 1,347,681,921 (13% of industry)
Est. TV Spend: $27,090,118 (13% of industry)
Attention Score: 87.02
Attention Index: 105 (5% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.