What is the cognitive dress?



Iconic design house Marchesa collaborated with cognitive computing system IBM Watson to create their first cognitive dress. Discover their collaborative journey to the Met Gala at

7 Replies to “What is the cognitive dress?”

  1. They make it sound like the dress is doing something. What actually happened is that a company that makes dresses was able to aggregate designs and consumer feedback in Watson and start getting suggestions at the other end. It's clever, it will change business… but for the love of god, it's not necessary to use language which suggests that there's now an electrical dress out there that is changing color, and thinking, and doing things that other dresses don't do. That would be… a falsehood where one isn't necessary.

    The fact that a company can leverage Watson in this manner is a breakthrough that requires no falsehoods from the marketing department.

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