The Future of Marketing: CMO + CIO Leadership Exchange



In June 2012, IBM brought together leading CMOs and CIOs to discuss their ideas about how marketing and technology can come together to make both stronger. Learn more at

9 Replies to “The Future of Marketing: CMO + CIO Leadership Exchange”

  1. Thanks for sharing. A pool of great thoughts in the video. CMOs and CIOs used to lead 2 very distinct specialities, but in this age of Collaboration, Co-creation, Crowdsourcing and Community intelligence… with "marketing thinking" and "tech thinking" colliding ever so often, the lines have blurred. Cross functional teams and the resultant "Marketing Technologist / Digital Creative / Business Designer / Tech Visualizer " mindset rules today. To coin a catchphrase, "Biz Geek" is the new black !

  2. Having an issue with Stumbleupon getting hijacked and redirecting stumbles to insanely self serving corporate bull like this one. It happens when hitting the stumble, maybe once every hundred or so times, and pops up a url that redirects so fast and covers it's tracks well so that I can't report it or block it, and the youtube page won't show as the original stumble so it won't be reportable. I have to grant that it's clever, but it doesn't instill a desire to support the company's involved any.

  3. I was frustrated..
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    While the methods of marketing and making money change..
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    Learn how? to "reap the profits" of using "secret stealth" marketing methods..
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  4. so true. I don't know if i agree with everything you wrote but you have a point. Also i would like to say that I utilize youtube to drive traffic to my website since i am a video marketer and this video was very useful for me. go to my youtube channel and learn more information regarding which methods i use to the benefit of my online business (how to get more traffic, channel popularity, increase income and much more..)

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