Smarter Marketing: Now we start with the customer

Hear Anne-Marie Gaultier-Dreyfus, Chief Marketing Officer at Galeries Lafayette, discuss the ways many leading companies are refocusing on their customer. By understanding what individuals expect and demand from their brand, companies can push the right information to the right place at the right time . The interview was a part of IBM’s CMO+CIO Leadership Exchange, held in Paris in October 2012.

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