Smarter Marketing: Finding Credibility in Sentiment

At the IBM CMO CIO Leadership Exchange in New York Deepak Advani, IBM’s VP, Business Analytics Products and Solutions, talks about how CMOs can now show how a rise in a brand’s positive sentiment translates to a rise in positive business outcomes. To learn more about Smarter Marketing, visit

One thought on “Smarter Marketing: Finding Credibility in Sentiment

Leave a Reply