Smarter Marketing: Data gives us a better relationship

Watch Gustavo Pimenta, VP I.T. & Business Services and Ken Valledy, Director, Consumer Connections, from AB inBev Europe discuss the many ways data can help redefine a company’s relationship with their consumers. It starts with a strong partnership between information technologists and marketers and it ends with happier, more loyal customers. The interview was a part of IBM’s CMO+CIO Leadership Exchange, held in Paris in October 2012.

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