GameChangers Episode 5: Good to Great in Sports and Industry

IBM brings the same approach and technology to our sports sponsorship partners as we do to our clients across industries worldwide. We sat down at Enterprise 2013 with leaders from both sports and industry to discuss how technology has helped them to achieve their business objectives and the insights they’ve gained along the way. Our panelists are Nicole Jeter-West, director of digital strategy and partnerships at the USTA and Roxanne Reynolds-Lair, CIO of the Fashion Institute of Design and Merchandising.

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