Apple Products Unveiled at WWDC 2013

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Apple introduced a new commercial, products, and software at WWDC 2013. Tim Cook's main focus was on Apple continuing to make great products as evidenced by the new Apple commercial.

I was interested to see what Apple would introduce. Some products stand out while others left no impression.

Products introduced

Macbook Air Details: New Macbook Airs will now stay charged for nine to twelve hours, or a whooping thirty days on standby, depending on the screen size. Other hardware improvements add up to 40 percent better graphics handling, and the air can quickly wake up from standby.

Thoughts: The design of the Macbook Air is unchanged but I still like it. I have never tested the performance to see how it responds to stress. The Macbook Air is probably powerful enough for your needs if you're not a power user. Pay attention to the features to ensure it can do everything you require. Due to the thin size, some hardware components are not standard.

Mac ProDetails: Since Steve Jobs death in 2011, all Apple announcements have been under increased scrutiny and many claim Apple's days of innovation were over. But at the WWDC 2013, the company showed it can still surprise us by unveiling a completely redesigned Mac Pro. Built for power users, it's now a very stylish cylinder shape, allowing for better cooling and increased ergonomics. It's faster than its predecessor and supports the latest video resolution technology.

Thoughts: Interesting design. Almost makes me wish I did more power computing to have a need for it. Way more power than I need and I'm sure the price will be expensive when it is officially released. Seems like it will be a great tool for anyone that needs it and I'm sure the Mac Pro users have been waiting for a refresh. I think they are excited.

AirPort Extreme and Time Capsule Details: AirPort Extreme has been updated to include the latest in WiFi technology, 802.11 ac which supports signals three times as powerful as Wireless N. With more antennas, coverage is increased, and the slightly more costly time Capsule version integrates backup storage up to 3TB.

Thoughts: Just imagine having 6 Apple TVs (or Airport Express) stacked on top of each other. That would give you about the size of the new AirPort Extreme and Time Capsule. The idea is interesting. You want to have a small footprint so build it upward. At the same time that allows you to add more antennas. I can appreciate adding 802.11 ac for faster speeds but the products are not needed without your products currently supported 802.11 ac. Whenever I get enough Apple products with 802.11 ac, then maybe I will consider the AirPort Extreme. I like the theory of the Time Capsule … automatic backups but I created my own so I do not see the need to purchase one. If you're a techie, build your own. If you're not, then the Time Capsule may be a good option.

Software unveiled

IOS 7 Details: While the most stunning change is visual-iOS 7 features a complete aesthetic redesign from the bottom up-other improvements include a smarter Siri, better multitasking support, and integration with supported vehicles, allowing you to use your iPhone to control its on-board technology.

Thoughts: I still like the current iOS but others are ready for a change and Apple needs to keep up with the competition. Just looking at images of the iPhone with iOS 7, it does look like a new phone. I like that you can now have more apps grouped together. I'm interested to see how Siri has grown. I would use Siri more but when I ask questions or give commands that Siri can not answer or complete, I get frustrated.

OSX Mavericks Details: There was Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Snow Leopard, Lion, Mountain Lion, and … Sea Lion?
At WWDC 2013, Apple introduced a California inspired surfer theme, going with the name Mavericks instead of the traditional cat family name. The latest version of OSX has an emphasis on extending battery life, a fuller integration with iCloud, file tagging for easier searching, and a tabbed version of Finder, just to name a few of the more popular improvements.

Thoughts: Still on the fence. I will get it when it's available and then decide what I think of it.

iTunes Radio Details: The long anticipated iTunes Radio has finally arrived. With it, users can log in and experience something like Spotify or Pandora, essentially listening to whatever song they want for free. It also has the ability to learn from your behavior and program custom channels so you can sit and listen to music it thinks you'll enjoy.

Thoughts: I will try it when it's released and decide what I think then. There are already apps that do this job so I will have to test it to see if anything sets it apart from the others.

iWork for iCloud Details: Now there is iWork for iCloud. With this announcement, Apple brings their iWork office suite, which includes the word processor Pages, spreadsheet program numbers, and presentation software Keynote, to the web. Work on your documents in your browser.

Thoughts: I like iWork … it has features I like and so does Office. I'm happy that you will be able to work on projects in your web browser. I'm not sure how much it will cost to use.

Overall, Apple showed that they can still innovate and stay current with competitors.

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