In the memo, obtained by BuzzFeed, Cook did not name Trump, but pushed back against some of his more divisive rhetoric uttered during the campaign by re-affirming Apple’s commitment to diversity.
I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.
We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.
While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.
I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.
Let’s move forward — together!
Trump singled out Apple for criticism more than once during the bitterly fought election campaign, and at one point called for a boycott of the company’s products if it didn’t comply with the FBI’s request to build a back door into its iPhone software so that authorities could unlock a phone used by San Bernardino shooter Syed Farook.
On another occasion, Trump promised to make Apple build its “damn computers and things in this country instead of in other countries“, without explaining how he would go about it.
Apple withdrew its support of the Republican National Convention because of Trump’s controversial remarks, particularly regarding minorities, women, and immigrants, and Cook held a separate fundraising event for Speaker of the House Paul Ryan and other Republicans instead.
Back in March, Tim Cook and other tech leaders attended the American Enterprise Institute’s annual World Forum along with top Republican officials partly to discuss concerns regarding Trump’s political emergence and candidacy.
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