Internet advertising is a multi-million-dollar industry. It may still be considered in its infancy but Internet advertising is fast rising in popularity because this new medium has brought advertising to a whole new level of involvement and interactivity.
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Because of the very nature of the Internet, any kind of advertising would also take advantage of the inherent features of the medium. For example, the Internet is the only medium where the possibility of tailor-fitting the kind of advertisements a visitor sees can be made possible because certain information about the visitor can be gleaned. For example, a visitor who frequents console gaming websites, is more likely to buy a game-related product that he sees bannered in the gaming website he visits.
One of the terms that you will encounter when you talk about advertising on the Internet is AdSense. AdSense is a program devised by Google that enables web publishers to display relevant Google ads on their websites in a manner that is both fast and easy. The ads that will be put on a web publisher’s website is related to the kind of content or material that a website visitor is looking for on the site. AdSense allows a web publisher to not only enhance his website but also gives him a great way of earning money off it. AdSense also allows publishers to provide Google web and site search for the visitors in their website. One other money making feature is by allowing Google to display ads on the “Search Results” pages generated from a search string on the website.
Believe it or not there is a science in the way an ad should be composed so that it will attract the most number of visitors and thus, get more clicks. The idea is simple and the solution is equally simple – make the ads look less like an ad and more like a part of the content of a web page.
Some people might think that this tactic is not being fair and actually an underhanded tactic to take advantage of the Google AdSense program’s policies in order to bring in extra bucks.
The key towards successfully making more money with AdSense is not in hiding the obvious fact that the links you are presenting are ads. Rather, the trick is in putting the ads on the web page in such a manner that they will not be overlooked or ignored by a visitor.
One effective way of ensuring that a website visitor will not ignore your ad is by using the optimal ad format.
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