Video game demographics generally involves studying the video gaming habits of various kinds of people from different age groups. There are several primary and secondary researching techniques which are used like phone and personal interviews as well as the analysis of market surveys, company literature and trade journals.
The demographics of those video game players and related studies usually reveal that video games and playing them are adult-oriented forms of entertainment. Based on the studies conducted, video games are extensively played by men and women alike and nearly 60% of Americans are playing them.
Studying the demographics of video game players also include the various demographic variables like how many people in the population are actually playing them, what the average age of players is, the gender of video game players, what video games they play and what the effects these video games have on the population. Recent studies have shown that many people consider video games to be a very important entertainment medium.
Based on video game demographics, women make up a significant 39% of those who play video games in the population. Also, a surprising 40% of online gamers are women. 35% are below eighteen years old. And based on studies, the people who regularly play video games are in the 18 to 34 year old age group.
Overall, the video game industries and developers are the ones who make the most out of video game demographics. It is through these that they are able to identify the characteristics and preferences of customers and potential clients. They also use video game demographics so that they can enhance the games they develop and release.