Target your Facebook Ads without leaking money – Facebook Online Help Support

Does this sound natural?

Target Facebook Ads - image 1

You took a swing at Facebook promoting, trusting that it would enable you to expand your client base and benefits. You changed the duplicate of your advertisements, utilized diverse pictures, played with the invitations to take action (CTA’s), et cetera. Be that as it may, for reasons unknown, you don’t perceive any noteworthy profit for your venture. It feels like you are for all intents and purposes tossing cash at Facebook with nothing to appear for it. Fortunately there is an exit from this problem, however, you have to comprehend where you are turning out badly and what you ought to do any other way. Since there are other individuals getting a noteworthy ROI from Facebook advertisements, and you could be as well. For more Facebook updates contact Facebook support number easily and immediately.

The following are five hints on how you should focus on your Facebook promotions that will transform them from flops into flourishing benefit drivers.

  1. Make Custom Audiences

Facebook publicizing takes a shot at an entirely direct rationale. In the event that you would prefer not to squander cash, at that point focus on a certain gathering of individuals before propelling your promotions. Of course, you may feel enticed to angle in a tremendous lake, believing that is the way you increment your odds of contacting potential clients. Yet, as a general rule, that is only a surefire approach to lose cash. Consider it along these lines: on the off chance that you focus on your advertisement to guys, age 20-50, beyond any doubt more individuals will see your supporting posts, however, what number of them are occupied with the item you are advancing?

Section your prospects by making an assortment of very focused on custom groups of onlookers. Facebook enables you to make custom groups of onlookers in view of various factors, for example, a client record, site movement, application action, disconnected action, and engagement. With each of these custom crowd choices, you can get considerably MORE focused on. For instance, you can make a crowd of people of individuals who have gone to a particular page on your site and afterward run promotions just to that gathering of individuals. Ensure you adjust your advertisements to every custom gathering of people portion so the promotion duplicate, CTA, and picture are altogether lined up with the issues you tackle for this gathering of individuals.

  1. Run particular group of onlookers section split tests

Past making basic custom groups of onlookers, you can likewise take in more of your prospects by split testing crowd fragments inside these custom gatherings of people. How about we envision that your organization offers natural, plant-based hand cream. You target advertisements to a gathering of individuals that have gone to the page on your site particularly related to plant-based hand cream. This discloses to you that this crowd has, at any rate, some enthusiasm for this item.

Be that as it may, much of the time this gathering won’t really all change over into clients. So there are a few things you can do to make sense of which gathering of people portion will probably purchase your items. For instance, your custom crowd may incorporate individuals matured 18-65+, however, you can portion them in view of age gatherings, for example, 18-25, 25-35, 35-45 and so on. By running a similar arrangement of advertisements to each of these age bunches independently, you may verify that maybe a couple age bunches inside your more noteworthy crowd will probably change over into clients. This at that point enables you to concentrate in on this age gather with your crusades pushing ahead and lessen the cost per procurement. Doing this is genuinely straightforward from the Facebook promotions chief. Everything you do is imitate the “Advertisement Sets” inside your crusade and focus on an alternate age gathering. You can utilize a comparable procedure of disposal to test other statistic factors, for example, geology, sex et cetera, yet for better outcomes, you should just test one component at any given moment.

  1. Concentrate on focused areas

Like I said sometime recently, making the world your clam isn’t extremely successful with regards to web-based promoting. Consider it along these lines: in the event that you run a pizzeria in Melbourne, would it bode well to publicize it to individuals in Sydney? In all probability not, on the grounds that the odds of somebody hopping on a 2-hour plane ride just to taste your pizza are truly thin. As a dependable guideline, in the event that you maintain a privately based business, make a point to target prospects that are inside a 10-20 miles range around your area.

One powerful approach to discover and contact individuals around your business is to utilize nearby mindfulness promotions. This element enables you to get to the current area capacity and target prospects that are the nearest to your business.

  1. Take advantage of Audience Insights to comprehend your prospects

Who are the general population that visits your page? For what reason do they like it? How might you best focus on your promotions with the goal that you enhance your odds of getting a response? These are significant inquiries you have to ask yourself before propelling an advertisement battle on Facebook. On the off chance that you don’t recognize what influences your gathering of people to tick, it will be hard to convince them to tap into your promotions. Luckily, Audience Insights has the response to the vast majority of these inquiries. From socioeconomics information like sexual orientation, instruction, occupations, and relationship statuses, to data about their way of life, online conduct, interests, et cetera, Audience Insights is a goldmine for any advertiser.

  1. Isolate Mobile and Desktop Campaigns

The cell phone is currently the most well-known method for perusing the web. So you have to keep pace on the off chance that you need to stay applicable in this portable first world. A standout amongst the most critical guidelines you ought to take after on the off chance that you need to make viable Facebook advertisements is to guarantee that you don’t utilize a similar outline for both your portable and desktop battles.

Distinctive Audiences: People who utilize the versatile application may not utilize it on a desktop and the other way around. Starting late 2016, there were more than 1 billion versatile just clients, so you have to choose where you need to contribute and target. In spite of the fact that there is a choice to enhance your desktop advertisement for the portable view, don’t abandon it to risk.

Picture Optimization: Use the picture estimate manual for making sense of the size and state of your advertisement. It reveals to you how your advertisement will look on the desktop and versatile application and what you have to alter. You may think your promotion looks extraordinary on a desktop, however in the event that it is getting appeared to transcendently portable clients and they can’t see half of the picture, or any of the content, at that point you are squandering cash.


Burning through cash on Facebook promotions is excessively simple and some of the time tricky. You may not believe it’s such a major ordeal, but rather $100 all over will mean huge sums after some time.

Ensuring that your promotions contact the correct crowds and that the individuals who tap on them can utilize the data given, will save you numerous migraines (and bookkeeping bad dreams). To this end, you have to fragment effectively and configuration isolate advertisements for each gathering, not a one-measure fits-all approach. Facebook itself has an extensive variety of instruments to help you in building up the best crusade and expanding your change rate. All things considered, your business is the thing that brings them benefit.

Apple says Face ID on the iPhone X wasn’t designed to support multiple users – BGR

In the weeks and months leading up to Apple’s iPhone X event this past September, it wasn’t entirely clear what Apple’s rumored facial recognition feature would mean for Touch ID. If you recall, there were a number of speculative reports claiming that Apple was still trying to figure out a way to incorporate Touch ID underneath the iPhone X display or position it on the back of the device. When the iPhone X was officially unveiled, Touch ID — surprise, surprise — was nowhere to be found. In turn, a narrative quickly emerged claiming that Apple only opted to implement Face ID after running into trouble with Touch ID.

In truth, Touch ID on the iPhone X was never seriously in the cards. Though Apple toyed with the idea many months back, it was since revealed that Face ID was designed to be a complete replacement for Touch ID more than a year ago. Face ID is said to be more secure than Touch ID, and since the iPhone X hit stores a few weeks ago, the feature has largely performed exactly as advertised.

There is, however, one slight difference between Face ID and Touch ID. Whereas Touch ID allows users to register multiple fingers — and thus multiple users — Face ID only permits users to register one face per device. Though hardly a serious issue, it did cause some grumbling amongst a small minority of users who like to share device access with loved ones.

Now if you’re one of those users, we’ve got some bad news for you. According to an email from Apple’s own Craig Federighi (originally posted to Reddit), support for multiple users via Face ID isn’t likely to happen anytime soon.

In response to a question on the matter, Federighi explained:

Currently we’re focusing Face ID on a single user authentication. Even TouchID’s multi-finger support was really intended to enable a single iPhone owner to unlock the device with a finger and thumb on both hands, not to enable multi-user authentication.

We’ll certainly keep your feedback in mind as we consider our plans to evolve Face ID in the future.

The full exchange can be seen below.

Activision Blizzard Announces Sale of Special Call of Duty®: WWII Bravery Pack to Support Veteran Careers

SANTA MONICA, Calif.–(Enterprise WIRE)–Activision Blizzard (Nasdaq: ATVI) these days introduced the latest iteration
in its award-winning in-game plan to assistance the Simply call of Responsibility
Endowment’s efforts to assistance unemployed veterans discover superior-high-quality
professions in the United States and United Kingdom. The Get in touch with of Duty®: WWII
– Get in touch with of Duty Endowment (C.O.D.E.) Bravery Pack (PS4/XboxOne/Pc),
made by Sledgehammer Online games, incorporates a particular Call of Responsibility
Endowment in-activity helmet, calling card, and emblem.

The pack will be accessible for a instructed retail value of $4.99 in the
in-video game retail store and the Sony and Microsoft on line stores. For the first
time, a personalization pack benefitting the Call of Obligation Endowment will
also be obtainable at all GameStop suppliers across the U.S. as properly as
on the net by way of and A single hundred per cent of the
proceeds acquired by Activision by the Bravery Pack will directly
fund the Endowment’s mission to support veterans protected high-quality careers
when they depart army services. A lot more than 4,800 veterans have been
placed in large good quality jobs by Get in touch with of Duty® personalization packs
to-day, which is a brigade-sized team of vets.

“Through Activision’s preceding calling card and personalization pack
systems, we have lifted a lot more than $2.8 million toward assisting veterans
conquer unemployment and underemployment as they transition again into
civilian existence,” stated Dan Goldenberg, government director of the Contact of
Duty Endowment. “We want to thank the studio workforce at Sledgehammer Games
for their commitment in making the Bravery Pack, and their ongoing
devotion to the Endowment’s mission of supporting people who served in
uniform. We’d also like to thank our companions Activision, Sony,
Microsoft, GameStop, Amazon, and Very best Obtain for their a must have aid
of our ongoing mission.”

The Connect with of Obligation Endowment is a non-revenue basis produced in 2009 by
Activision Blizzard CEO Bobby Kotick. With a mission to establish and
fund the most helpful and efficient work-targeted veteran-serving
corporations, the Endowment was to begin with proven in the U.S. with
a objective to area 25,000 veterans in careers by the stop of 2018. That goal
was met two yrs early, and has subsequently and ambitiously been
revised to positioning 50,000 veterans into higher-high-quality jobs by 2019. To
date, the Endowment has funded the work placement of far more than 40,000
veterans. The plan has also lately introduced the expansion of its
efforts to help veterans in the United Kingdom.

About Activision Blizzard

Activision Blizzard, Inc., a member of the Fortune 500 and S&P 500, is
the world’s most effective standalone interactive leisure
organization. We delight hundreds of tens of millions of every month energetic end users about
the globe by means of franchises which include Activision’s Get in touch with of Duty®,
Destiny and Skylanders®, Blizzard Entertainment’s World of Warcraft®,
Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®,
and King’s Sweet Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™.
The enterprise is one of the Fortune “100 Ideal Firms To Work For®.”
Headquartered in Santa Monica, California, Activision Blizzard has
functions during the globe, and its game titles are performed in 196
nations around the world. Much more information about Activision Blizzard and its goods
can be discovered on the company’s site,

About the Phone of Duty Endowment

The Simply call of Obligation Endowment is a non-gain foundation founded by Bobby
Kotick, CEO of Activision Blizzard. The organization seeks to aid
veterans locate significant-high-quality occupations by supporting groups that get ready
them for the work sector and by elevating consciousness of the benefit vets convey
to the place of work. The Endowment is the receiver of the 2015 and 2017
“Engage for Fantastic Halo Award,” the 2017 Cynopsis Social Excellent Award and
has achieved GuideStar’s Platinum position for impression and transparency.
For a lot more information and facts about the Call of Responsibility Endowment, be sure to take a look at

ACTIVISION and Get in touch with OF Responsibility are logos of Activision Publishing,
Inc. All other emblems and trade names are the attributes of their
respective proprietors.

THE Potential OF THE MULTIPLAYER Aid? : Mass Outcome Andromeda

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Architecting Uber Support with Customer Obsession Engineering

As Uber grows at scale, addressing support issues for riders and drivers quickly and with as little friction possible is foundational to our ability to create more magical experiences for our users. With this goal in mind, Uber’s Customer Obsession Engineering team is dedicated to improving this element of the Uber experience by developing in-app support, self-service flows, and other technologies that make ticket resolution faster and more seamless.

In this article, we discuss our motivations behind building these solutions, share how we built them, and highlight the ways in which they led to increased customer satisfaction on our apps.


Accelerating resolution times

A common grievance of customers navigating any support process is the length of time it takes to resolve an issue. The traditional approach to customer support across many industries involves the customer writing in about an issue via email or through a text field on the web or a mobile device.

However, the free-form nature of requesting support creates additional challenges for organizing support staff around issue types or enabling users to reach the correct agent right away. Often, this can lead to additional back and forth via email before issues can be addressed appropriately. The extra time it takes to collect information and determine how to act on it can make for a less than expedient experience. While effective for smaller companies, Uber’s scale and scope makes this approach ineffective in providing a quick and efficient customer support experience.

As a result, Uber’s Customer Obsession team built for the Web and an in-app support framework for users on mobile. With both tools, the user goes through a tree of issue-types when submitting their issue. While this may add a few seconds to the experience in the short term, it shaves off hours of resolution time by providing all the necessary information to our support agents from the get-go. Additionally, we built a custom content management system that allows Uber’s local teams to customize help forms and FAQ articles by city, country, and region to further expedite ticket resolution.

Figure 1: Uber’s customer support flow on presents users with an intuitive and easy-to-use UX that highlights trip details and suggests issue types to help with routing.

Gathering context was only the first part of our solution. The second step was to make all of this background available in one centralized place. To address this, we developed an in-house platform integrated with Uber’s existing tech stack that provides relevant trip information and additional context needed by the support agent to resolve a given issue. Built with Node.js, React, Redux, and Flux on the front end, the platform is supported by over 30 back-end services, following a service-oriented architecture composed of a custom RPC protocol powered by Thrift and TChannel.

By 2016, this tool was used across the company as a one-stop shop for messaging-based support at Uber. In addition to making support ticket resolution 55 percent faster, the new platform also saved the company tens of millions of dollars in productivity gains. In 2017, this platform is the foundation of all of Uber’s customer support solutions, providing capabilities such as agent management, site management, real-time analytics, and other features that help us make customer support decisions.

Ticket resolution speed, however, matters very little if the overall experience is not easy-to-follow. Next, we discuss the self-service technologies and multi-channel approach we have applied to make the support process more seamless—the second part of our equation for improving customer satisfaction.


Designing a more seamless experience

The first self-service support technology we developed was related to a very specific task: looking up user ratings. Towards the end of 2015, there was a large influx of tickets filed by riders who wanted to know their Uber rating. This was a simple task for agents, but could be handled much more quickly when put in the hands of the rider. To address this, we created a self-service flow that made it possible for riders to look up their own rating in the app. Like other users, celebrities Ashton Kutcher and Jimmy Kimmel were excited about this feature. (This is now available in the hamburger menu of the rider app).

Following the success of our first self-service flow, we launched several others, including a feature that makes it easier for the rider to submit an issue with a cancellation fee. In this scenario, the app asks the rider for a reason why they thought the fee was inaccurate or unfair. When they choose their response, our systems check against a fixed set of rules (e.g., the driver did not reach their pickup location even after a long wait) and determines if the amount should be refunded, leading to a faster response. Not only did these self-service flows increase customer satisfaction, they also drove  down the number of support tickets each agent needs to address so they can spend more time on high priority issues. The success of the self-service support model paved the way for several of our future customer support innovations.


Figure 2: Launching self-service flows for cancellation fees and bad routes decreased our incoming support ticket volume.

A second way we created a more seamless flow was by offering customers more channels to request support beyond the Web and mobile. Once our in-app messaging platform was rolled out globally, we began to focus on other channels, starting with our Greenlight Hubs, locations where drivers can receive in-person assistance from Greenlight Experts. We extended our platform to power Uber’s 600+ Greenlight Hubs around the world via in-app appointment scheduling, queueing systems, and other tools required for a more positive customer experience.

Figure 3: Users can make an appointment to meet with experts at our Greenlight Hubs in the driver app. Once in this flow, users must specify their concern and then pick a time to meet. They will then be presented with the nearest Greenlight Hub locations and available appointment times at each one, leading to faster customer support resolutions.


Collaborating on customer satisfaction

Despite the initial success of our customer support solutions, there was still more to be done. Since our team’s mission is to make Uber’s customer support experience as magical as the trip itself, we quickly realized that we needed more than just the people on our the Customer Obsession Engineering team to achieve this. So, we asked teams across the company to think about the support issues riders and drivers might face while using their features by making support implications a critical section in feature engineering documents. This approach helps inform early technical decisions that will later have a big impact on the customer experience.

Keeping with this theme in 2017, we launched several other feature-centered customer support solutions. First, we deployed a schema-based UI framework that allows feature teams to imbed UI widgets into the context pane of our customer support platform, adding additional context to help support agents quickly resolve feature-specific issues.

Next, we launched the Self-Service Support Platform, a new framework that allows engineers on feature teams to build self-service support workflows geared toward their specific use cases. It also enables cross-collaboration by facilitating the sharing of components and back-end infrastructure among engineering teams to make leveraging the Self-Service Support architecture easier and reduce technical repetition. Teams have already used this framework to launch self-service flows for mistimed trips, fleet partner changes (in international markets), and other scenarios as part of our commitment to making driver lives easier.

Figure 4: A driver can use the mistimed trips self-service flow to correct their fare on their own when they forget to start or end a trip on time.

Both of these tools allow teams to build new support features without being dependent on or blocked by Customer Obsession Engineering, helping our thousands of engineers seamlessly plug-and-play with our platform and craft better support experiences across our products.

However, quick, seamless, and collaborative support resolution is only useful if our responses are high quality and helpful to the user. So, last but not least, we kickstarted an effort to significantly improve our ticket routing engine. To boost response quality from an engineering perspective, we worked with machine learning teams at Uber to develop models that help our routing engine determine where best to direct specific tickets. In this process, if an agent receives consistently positive customer satisfaction scores on tickets of a certain issue type, our routing engine will direct these tickets to this agent and others who have scored well when resolving them.


Engineering the future of customer support at Uber

The customer is always top of mind for Uber’s Customer Obsession Engineering team.

In this article, we offered just a snapshot of the types of solutions Customer Obsession Engineering is working on to increase customer satisfaction. In the coming months, we will venture further under the hood of these and other  customer support technologies.

If building and launching products like the ones described above excites you, check out our open roles or reach out to us at Join us as we write the next chapter of Customer Obsession Engineering at Uber!

Harsh Shah is a software engineer on Uber Engineering’s Customer Obsession team, based in San Francisco. When not obsessing over how to improve the customer experience, you can find him trying out new restaurants or on a quest to find hidden swings in the city.