A Street Fighter Anniversary Collection for PS4 and Xbox One keeps popping up on European retailers – but is it real?

This persistent retail listing keeps popping up on multiple European retailer sites – but is it real, or a troll?

In August 1987 Street Fighter arrived on the scene in Japanese arcades, and while it’d really take until its 1991 sequel for the fighting series to truly refine its formula and gain popularity and recognition, that still makes this year Street Fighter’s 30th anniversary. Capcom has been doing a bunch to celebrate – but for the past few months a persistent retail listing for a ‘Street Fighter Anniversary Collection’ has repeatedly popped up on European store fronts.

This stubborn listing is a bit strange – it’s been floating around in various forms for months now with no confirmation if it’s new or not, but it’s cropped up so many times we now figure it’s worth reporting on. If this is a fake or troll, it’s a coordinated one that’s tricked multiple European retailers.


The first instance was spotted on huge gaming forum NeoGAF towards the end of July, with German retailer CoolShop listing a ‘Street Fighter Anniversary Collection’ for both PlayStation 4 and Xbox One. The initial German shop listing featured a description that matched the contents of the Street Fighter 15th Anniversary Collection game for PS2 and Xbox – Hyper Street Fighter 2 and Street Fighter 3: Third Strike. A day later Coolshop pulled the listing down.

A few days later Finnish retailer Puolenkuun Pelit put up the same listing, again featuring the description and artwork from the 15th Anniversary game, but again listing it as for PS4. That listing is still up.

Various listings popped up and disappeared as fans waited for Gamescom – nothing came. Then, as fans began to get excited for Tokyo Game Show, the game showed up again last week on UK site Alza and Czech shop Madgamer – the latter of which has left its listing up and even featured the box art from the 15th anniversary game but clearly hastily photoshopped to have PS4 branding.


Now, new listings have cropped up on Portugese store Kuanto Kusta complete with a new placeholder box art (as shown above) and even a price. This listing has been followed by a matching one from another Portuguese shop, GamingReplay. They offer an Xbox One pre-order for the game.

To be clear, the logo shown on the above box art that cropped up today is the same logo featured in the PS2 and Xbox release years ago once again, but placed on a fairly convincing set of PS4 and Xbox One placeholder boxarts. Basically, it is something a fan or trickster could’ve made… but why? And why would retailers buy into it?

Exactly what is going on here is anybody’s guess, though it has to be said that there’s an awful lot of smoke without a fire yet in sight. Capcom has been going big on Street Fighter’s 30th with Street Fighter 5 tournaments, SF5 DLC, in-game celebrations and the release of Ultra Street Fighter 2 for Switch – so this doesn’t seem entirely unlikely. Capcom’s also fond of a rerelease and remaster, from Okami HD to Resident Evil Revelations for Switch.

The last console generation got digital ports of both Street Fighter 2 and Street Fighter 3 that could easily be ported up a generation for this collection, and Street Fighter 4 was ported to PlayStation 4 to tide people over until SF5 launched. What else could this collection contain? Will Capcom finally unearth SF1 and let people realize how rough that game is again, or include some of the Street Fighter Alpha/Zero series given how much of its cast show up in SF5? If this is real it’d be nice if this came to PC, too.

Alternatively this could all be some elaborate fake, of course, but it’s been a long-played one that’s taken a lot of effort if that’s the case. Capcom has generally had a fighting game announcement at every PSX alongside the Capcom Pro Tour grand finals – last year it was Marvel vs. Capcom Infinite, and both SF5 and the PS4 port of SF4 were announced there. We were anticipating that being where the rumored Super Street Fighter 5 might be revealed – but perhaps we could be getting this collection too. Only time will tell.

Samsung vs Xiaomi offline store fight: Retailers get hurt as Samsung-Xiaomi war intensifies

KOLKATA: Samsung is said to be unhappy with two leading retail chains for promoting rival Xiaomi’s smartphones with store-front signage and in-store branding as its battle with the Chinese company for control of the retail channel intensifies.

The two companies have been trying to dominate the retail space since July when Xiaomi, till then focussed only on e-commerce, stepped up efforts to rope in leading offline stores as preferred retail partners.

Officials of the two retail chains refused to comment due to the sensitivity of the matter.

An email sent to Xiaomi India did not elicit any response. Samsung India, too, did not respond to an email.

“Samsung is trying to sort out the issue with the two retailers ahead of the festive season,” an industry executive said without wanting to be named.

This comes at a time when several neighbourhood cell phone stores are teaming up to take Samsung to the Competition Commission of India (CCI) for not supplying handsets for almost two months after they tied up with Xiaomi, three industry executives said. They will approach the CCI arguing that Samsung and its distributors are not allowing them to do business with other brands, impacting their business, the executives said. About 300 retailers in Delhi, Hyderabad, Jaipur, Haryana, Indore, Lucknow, Kanpur, Gujarat and Kolkata have been affected after they signed up with Xiaomi as its preferred retail partner, they said.

The owner of a cellphone store in Delhi said the retailers took legal opinion and decided to approach CCI after Samsung and its distributors categorically told them there will be no supplies till they stopped selling Xiaomi smartphones, which already account for 35-40 per cent of their business.

Retailers get hurt as Samsung-Xiaomi war intensifies

“In fact, Xiaomi is helping the affected retailers with advice and additional business support. This is a good opportunity for Xiaomi to get retailers’ confidence, now that it is betting big on brick-and-mortar retailers to grow in India,” one of the executives quoted above said.

The CEO of a retail chain said Xiaomi has informed retailers that it will support them by changing its business strategy. The Chinese smartphone maker is introducing its new models like Mi A1 and Mi Max 2 in offline stores along with their online launch, as compared to its earlier strategy of launching them online first.

Xiaomi India managing director Manu Jain had recently tweeted that the company’s offline sales have grown 10 times since January after it roped in retailers as preferred partners, and around 20 per cent of the sales now are offline. He also tweeted that all those offline retailers who have joined hands with the company have reported massive jump in traffic and sales.

As per Hong Kong-based market tracker Counterpoint Research, Samsung is the smartphone market leader in India with 24.1 per cent share for the April-June period, followed by Xiaomi at 15.5 per cent.

Retailers Flock To IFA, Better Than CES Claims

David Richards in BERLIN: IFA 2017, will kick off this week in Berlin, and Australian retailer’s distributors and suppliers in the consumer electronics and appliance markets are heading for the European show which appears to have become far more important to retailers than CES.

According to several senior retail executives the European show, allows them to get new products into stores earlier after seeing them on the show floor, in 2017, stores such as Harvey Norman, JB Hi Fi and The Good Guys ranged product early in 2017 that they saw at IFA 2016.

Several retailers told ChannelNews that they are “fed up” with CES claiming it is “crowded” “poorly run” and now featuring categories for products that are “not sold by CE retailers”. Last year 25% of CES was automotive with the show now being used to spruik technology advanced cars.

In the PC market Acer, Lenovo and Dell are set to go head to head at IFA with all three brands set to release new PC’s and gaming gear. Dell is set to release new Consumer PC’s Alienware Gaming PC’s, Displays & Client Peripherals and new Virtual-Reality & Augmented-Reality gear according to their press invitation.

At the same time Samsung will release three new gaming monitors the CH89, CH80, and SH85.

Samsung CH89
The first of the trio, the CH89, is a 34-inch, 3440×1440 (21:9) resolution, curved panel, with a “3-side bezel-less” design, which is height adjustable and has tilt and swivel capabilities. In terms of connectivity, the only one specifically called out is a USB Type-C port.

Samsung CH80
Next in line is another curved unit, the CH80, a 27-inch 1920×1080 (16:9) monitor, featuring the same design cues as its bigger counterpart, but expanding connectivity with the option to daisy chain (connect together) multiple monitors thanks to its DisplayPort Out connector.

Samsung SH85
Finally, is the SH85, a flat, 2550×1440 (16:9) monitor, which is offered in either 23.8-inch or 27-inch variants. Like the CH80, it can also be daisy chained via DisplayPort Out.

Samsung will also exhibit its CHG90 model, an ultra-wide 49-inch HDR QLED unit, which comes with an array of connectivity options, including DisplayPort, Mini DisplayPort, HDMI, and USB ports. There is no indication regarding what HDMI version is supported, nor what type of USB port – or indeed how many ports – the monitor will have.

Samsung will also announce its next Gear-branded watch at IFA 2017. The company, which has used the electronics trade show to introduce a Gear device every year for the past three years, is also rumored to be announcing a new fitness tracker at IFA. That device, the Gear Fit 2 Pro.

This is set to be an entirely new device that will have some smartwatch functions, along with fitness tracking capabilities.

In the sound market Dali is tipped to show their new Callisto – the Danish Company was recently forced to license networking technology from arch rival Lenbrook International who make the NAD, Bluesound and PSB gear.

The Callisto range uses Lenbrook’s BluOS hi-res multi-room platform.

LG Australia appear to have no interest in the IFA show with journalists told that “there is nothing new being released at the show”.

LG has been teasing information about the V30, which will surpass the LG G6 – the first flagship smartphone out of the gates this year. We know it will feature a 6in FullVision OLED display – LG’s largest in a phone in four years – with a 1440 x 2880 resolution.

Panasonic doesn’t hold back at IFA. At IFA 2015, Panasonic unveiled its first OLED TV, and last year it used the show to announce its future OLED TV plans and launch the DMP-UB700 Ultra HD Blu-ray player. The since-launched Panasonic DMP-UB400 is an even cheaper player, so there doesn’t seem to be a gap in the company’s Ultra HD 4K Blu-ray player offering. Could it be an OLED hat-trick, though?

What we can be pretty sure of is the presence of the EZ952 – the company’s second-generation OLED TV, available in 55in and 65in – which has just gone on sale.

Last year, Philips joined the OLED panel party with its first OLED telly, augmented by the brand’s trademark, three-sided Ambilight design. In Australia, Big W is about to range a new of Philips TV’s running the Android OS.

At the launch event for its OLED 55POS9002 flagship telly earlier this year, Philips announced it would be implementing Quantum Dot technology for its higher model 4K LCD TVs. Philips gave us a sneak preview of a QD panel – which will most likely form the next iteration of the 8000 series – so an announcement could be in the pipeline for IFA 2017.

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Amazon Shares Fall After Trump Says It Hurts Retailers

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U.S. President Donald Trump once again unloaded on Amazon.com Inc., tweeting that the company is hurting other retailers and implying that it’s killing industry jobs across the U.S.

Amazon is causing “great damage to tax paying retailers,” Trump said in a Twitter post Wednesday, causing shares in the online retailer to fall as much as 1.2 percent in early trading.

“Towns, cities and states throughout the U.S. are being hurt – many jobs being lost!” Trump said in the tweet.

Trump is losing the support of many company executives, some of whom resigned this week from a council of business leaders to protest the president’s response to the violent demonstrations in Charlottesville, Virginia. But he has often taken particular aim at Amazon and the Washington Post, owned by Amazon founder Jeff Bezos, for its coverage.

While it’s unclear what prompted Trump’s tweet, which seems to be taking on two issues — taxes and jobs — The Washington Post ran a scathing editorial about Trump in the paper Wednesday, and there were also pro-tax reform advertisements that ran on early morning talk shows.

It’s often difficult to parse Trump’s tweets, but he seems to be focusing partly on how Amazon’s sales and market share growth is hurting the traditional retail industry. His remarks come amid one of the most tumultuous years in the industry’s history. Brick-and-mortar chains, especially apparel sellers, are suffering from sluggish mall traffic and an exodus of shoppers to e-commerce.

The Daily Trump: Tracking the 45th President

The Daily Trump: Tracking the 45th President

A rash of chains have filed for bankruptcy this year, including Payless Inc., Gymboree and HHGregg Inc. and RadioShack. And the biggest department-store companies, such as Macy’s Inc., Sears Holdings Corp. and J.C. Penney Co., are shuttering hundreds of locations. The total number of store closings is expected to hit a record in the U.S. this year, with Credit Suisse Group AG analyst Christian Buss estimating that the number could exceed 8,000.

On the other hand, Amazon is hiring rapidly. The online behemoth has pledged to hire more than 100,000 workers by 2018 and has been holding job fairs all over the U.S. In some cases, fired department store workers are ending up at Amazon fulfillment centers.

In his tweet, Trump also hammered Amazon again on tax-related allegations. It’s unclear exactly what he means since the company has been opening distribution centers everywhere and now collects sales tax in each state that has one.

In June, Trump posted a tweet attacking “AmazonWashingtonPost, sometimes referred to as the guardian of Amazon not paying internet taxes.”

In December 2015, Trump also described the Washington Post as a tax shelter that Bezos uses to keep Amazon’s taxes low. Without these arrangements, Trump argued, Amazon’s stock would “crumble like a paper bag.” Bezos actually owns the Washington Post via a holding company separate from Amazon. Amazon did not respond to a request for comment.

Amazon has been battling a number of politicians from both the U.S. and Europe about its stance on tax. In the U.S., Amazon previously fought to avoid having to collect sales taxes for purchases in states where it doesn’t have a physical presence. Now it has a legion of distribution centers and collects sales tax in every state that has one.

The U.S. retailer is currently fighting the European Union over its tax bill, while in March it won a $1.5 billion tax dispute with the IRS.

The Nest Thermostat is $50 off at multiple retailers right now

The Nest Thermostat is $50 off at multiple retailers right now | TechHive

nest thermostat nest image beauty

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Deals on the Nest learning thermostat don’t happen that often, and usually they’re not that exciting—about $20 off or so. Right now, the third-generation Nest learning thermostat is $50 off at multiple retailers. That puts the thermostat at a sub-$200 price on Amazon, B&H, Best Buy, Google, and Newegg.

Smart-home fans probably know all about this famous thermostat, but just to recap, the third-generation model has a 2.08-inch diameter display with 480-by-480 resolution, improved the detection range (i.e. it can detect you are present when you’re farther away compared to previous models), and lights up when you enter a room.

This model also offers the smart features that made Nest famous, such as learning your schedule to adjust the temperature automatically, as well as a Furnace Heads-Up function that detects any problem with your heating and cooling unit.

It’s been about six months since this thermostat has dropped this low—the last time we saw it dip below $200 was during the 2016 holiday season (of course). If you’ve been waiting for this model to go on sale, now’s a good time to buy.

nest 3g wall Nest

[ Today’s deal: Nest thermostat (third generation) for $198 at Amazon, B&H, Best Buy, Google, and Newegg. ]

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Samsung Galaxy J5 (2017) Gets Listed by Online Retailers Ahead of Official Launch

After being leaked in images and videos last month, Samsung Galaxy J5 (2017) smartphone has now popped up on German retail websites even ahead of their official launch. The Galaxy J5 (2017) is currently available for pre-orders on several German online retailers and all of the specifications have now been revealed.

As per the specifications listed on German website Conrad, the dual-SIM Samsung Galaxy J5 (2017) will run Android 7.0 Nougat with TouchWiz 2017 on top and sports a 5.2-inch HD (720×1280 pixels) Super AMOLED display. The smartphone is powered by an octa-core Exynos 7870 processor coupled with 2GB of RAM.

In terms of optics, the Galaxy J5 (2017) comes with a 13-megapixel rear camera with f/1.7 aperture and LED flash support. At front, it features a 13-mgapixel camera for taking selfies. The Galaxy J5 (2017) comes with 16GB of inbuilt storage, which is expandable up to 256GB via microSD card.

The connectivity options on the Galaxy J5 (2017) include 4G LTE, Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 4.1, GPS, Micro-USB 2.0 port, NFC, and a 3.5mm audio jack. The phone houses a 3000mAh non-removable battery, measures 146.3×71.3×7.8mm, and weighs 158 grams.

The Samsung Galaxy J5 (2017) smartphone has been priced at EUR 279 (roughly Rs. 20,200) and can already be pre-ordered already from the website. The other sites where the pre-order listings have popped up include Cyberport and Otto, as per a report by GSMArena.

To recall, Samsung Galaxy J7 (2017) rumoured specifications include a 5.5-inch full-HD Super AMOLED display, a 1.6GHz octa-core processor, 3GB RAM, and 16GB of internal storage. The battery is expected to be bumped up to 3600mAh from a 3300mAh battery on the predecessor. Both the smartphones are expected to launch soon, and as the listing pricing for Galaxy J5 (2017) turned out to be in line with the rumoured pricing for the phone, Galaxy J7 (2017) might as well be launched at a price of EUR 339 (roughly Rs. 24,600) just like rumours.



Retailers! Mario Kart 8 Deluxe Edition Will Not Be Releasing On Xbox One!

Get a grip guys.

Look I’m not one to bash someone when they make a mistake, but when it happens for the second time? Cmon’ guys.

UK retailer ASDA has yet again, marketed Nintendo Switch material for the Xbox One. Previously gamers saw Switch pre-orders marketed on the Xbox One, now we see that Mario Kart 8 Deluxe Edition is ‘allegedly’ a pre-order title for Xbox One. I mean really? Is this just an employee giving people false hope or someone who doesn’t understand how video game releases work. Either way, if Market Kart 8 Deluxe Edition were to make an appearance on Xbox One, it would probably smash charts for quite a while.

 Nintendo Switch fans can enjoy the definitive version of Mario Kart 8 anywhere, anytime, even with up to eight friends in local wireless multiplayer. All your favourite tracks and characters return from the Wii U version, plus all DLC tracks and characters, and new characters join the roster, too: Inkling Boy and Inkling Girl from Splatoon, King Boo, Dry Bones, and Bowser Jr.! Plus, battle mode has been revamped and includes Balloon Battle and Bob-omb Blast, with all-new courses such as Urchin Underpass and Battle Stadium, and returning ones like (GCN) Luigi’s Mansion and (SNES) Battle Course 1 from Super Mario Kart on the Super Nintendo Entertainment System.

Players can now carry two items at a time, including new items returning from previous Mario Kart games such as Boo, the item-stealing ghost, and the Feather, which gives you a high jump in battle mode. Players can even choose to use a new Smart Steering feature which makes driving and staying on the track easy for novice players and kids, even at 200cc. Play in TV mode in up to 1080p. 

Mario Kart 8 Deluxe Edition will be releasing EXCLUSIVELY on the Switch on April 28.


What Amazon Echo and Google Home mean for online retailers

60% of owners of these devices say their results to spoken queries are often inaccurate. But nearly two-thirds of owners 18-49 year olds use them to research products and make purchases.

Lead Photo

Google Home and Amazon Echo have introduced voice search into homes and with their popularity growing, it’s only a matter of time before voice search becomes just as popular, if not more so, than search in written form. There is seemingly less effort involved when asking Google Home for a recipe and hearing it than looking up that same recipe on a screen. And while there is little question that voice search will inevitably be adopted by the masses, its implications for retailers and e-commerce, at least in the near term, are still unclear.

To gain some understanding into consumer behavior with virtual assistants, we conducted a study asking 500 owners of either Amazon Echo or Google Home how they use their devices. The first insight we uncovered was fairly telling. Just 60% of those with a virtual assistant found them to yield accurate results. This means that a little over half of those who own a virtual assistant find them to be useful. Clearly, Google and Amazon have a lot of natural language processing work left to do.

However, there is no doubt that they will do the work and that they will do it well.

Get in Early

For retailers, this statistic is good news. The nascent nature of voice assistants and their current limitations present retailers with a great opportunity to get ahead now, while the barrier to entry is relatively low and they can set the rules.

One key recommendation for retailers as they start exploring entering the voice search field is enhanced structured data. Structured data is important for desktop and mobile websites as well, but it will become very important when it comes to voice. The user will be relying on the virtual assistant products like Echo or Google Home to relay the correct information to them when asking a question or giving a command. The search engine needs to pick up on contextual clues and keywords in a website’s content in order to provide the most relevant answer. Think of structured data as those blatant clues in your code around your content that make it easy for Google to discern the information you’re after.

Become Familiar with Conversational Search

Aside from discovery, users are also beginning to make purchases on their voice assistants. According to our study results, 51.5% of those with a device use it to research or make a purchase. When looking at age demographics, the number rises to 65% of 18-49 year olds using voice search to research products and make purchases.

These numbers will only rise over time and, in the meantime, Amazon Echo and Google Home are training users to search in a conversational way. When using one of these devices, I’m very conscious of how I phrase my questions so that the device understands me. I am learning how to communicate with it. Retailers should be doing the same.

To get ahead of the curve, retailers need to get in front of voice search by creating conversational content. For example, phrases, questions, and sentences—not just keywords. With desktop searches, people would type in “chocolate chip cookie recipe.” However, with voice search, someone would ask their assistant, “How do I make chocolate chip cookies?”

Since advertising does not yet exist on voice search, it’s hard to yet say how it will manifest. The text search advertising models of impressions and PPC [pay per click] are not easily translated to voice search and virtual assistant products. It’s possible that new monetary attribution models, such as Pay Per Transaction, will be developed and retailers will need to adapt their SEM [search engine marketing] practices to these new models as they arise.

Focus on Apps and Local Search

Finally, the question about what people are buying. In our study, we asked for a breakdown of purchases on Amazon Echo. Unsurprisingly, 25% of purchases are going towards entertainment and media. Since this is the Amazon model—Echo was created as a home entertainment device—the most popular purchases are for just that purpose. The other purchases mostly relate to the popular items that are bought through Amazon that seemingly don’t require much browsing or research. Twenty-one percent buy household items and 18% to apparel.

Given the nature of voice search purchases and the lack of screens for fast price comparisons, we predict that big brands will likely profit most from initial voice advertising efforts. A complete breakdown can be found in the chart below.

Since advertising is still not an option on these devices, marketing efforts should be focused on apps. Amazon Echo is very app-reliant, and has already partnered with third-party vendors such as Starbucks, Uber and Domino’s. Consumers are already getting and responding positively to push notifications on their phones for things like coffee. As these devices become more mainstream, more retailers will be looking to integrate their apps.

And while the bigger brands have the budget and resources to get in with Amazon at the moment, there is still an opportunity for smaller business can take advantage of this market. Smaller brands can be at an advantage by having a presence for “near me” searches. By optimizing for local search on their sites and local business listings and managing customer reviews regularly, smaller retailers put themselves in a position to stand out when more consumers start asking their Google Home device questions like “Where should I eat dinner tonight? 

Search went through some big changes last year. With the arrival of voice assistants, even bigger changes are on the horizon. Retailers need to start paying attention now, before these new practices become mainstream and become a big driver of consumer behavior.

NetElixir provides search marketing services to nine of the Top 1000 online retailers in North America, according to Top500Guide.com

Japanese retailers report strong pre-orders for Switch, share various information

Last week, Famitsu had another dedicated feature on Switch. As part of that, the magazine spoke with a few retailers about how things are shaping up with the system so far.

First up is GEO. GEO is a nation-wide CD and DVD rental / seller, and the majority of the store also sells new and used video games. They have 1,686 shops total in Japan and 1,131 of them are also selling video games.

GEO says that customers in their 30’s as well as families were responding the most to Switch. Only a few locations had lines forming for pre-orders, but its entire reservation slots were filled in two days. A reason why it filled faster than expected was due to low quantity. Moreover, there were many consumers who couldn’t buy Famicom Mini, PSVR, or PlayStation 4 Pro at launch, so that’s another reason why consumers rushed to reserve Switch.

Pre-orders for the gray color were taken before the neon version. Also, neon was reserved more by women, including those who came to reserve a system for their child.

The Legend of Zelda: Breath of the Wild was by far the most popular game. 1-2-Switch was next, followed by Super Bomberman R.

An official carrying case was the most popular peripheral. This may be due to the concept of taking a console experience on the go, which is resonating with consumers.

As for the price, the representative thinks it’s just right.

Next up is Bic Camera, a nation-wide major electronics and home appliances retailer. They only have 20 stores, but each one is a multi-floor gigantic building and located at the best and highly valuable districts of major cities.

At Bit Camera located in Yurakucho, 200 people formed a line for Switch. The Ikebukuro store had the longest line and there were 700 people amazingly enough. Switch didn’t seem to be receiving a ton of interest at Bic Camera after Nintendo presented the system, but as the day for reservations approached, interest continued to increase.

Just like GEO, gray was the more popular color option here. However, once it reached its quota, most customers decided to reserve the neon option.

Zelda: Breath of the Wild was unsurprisingly the most popular launch title followed by 1-2-Switch. There were more reservations for Dragon Quest Heroes I-II than expected, even it isn’t a brand new title.

The representative closed by saying that pricing for Switch is appropriate. He wants more supply of product.

Last but not least, we have some comments from Games Maya. Although Games Maya is a small independent video game retailer, it is widely known in Japan and the manager is also accepted as video game retailer’s opinion leader in a sense. The shop also pushes particular game with a special displays, events, etc. so Games Maya has the ability to occasionally create cult hits. Even some famous developers participate in autograph sessions only for the small independent shop.

Games Maya has seen a pretty huge reaction from consumers since Switch was presented. In fact, there were some who said they would buy it regardless of the price. Big lines formed during the day for pre-orders, and all slots were filled by around noon. The representative felt a stronger reaction compared to past consoles, but wants more supply of Switch.

It’s three for three with popular colors, as gray was more sought after here as well. Those coming with kids were reserving the neon version though. Also, customers stopped by who just wanted to reserve Switch no matter the color, so the final ratio between the two colors was roughly 6:4.

Launch title popularity was Zelda and next was 1-2-Switch. Popular peripheral was the Switch Pro Controller. Those who were pre-ordering Zelda also reserved the controller. The rep here is already seeing three times more demand from customers than actual supply, so she is predicting short supply. The demand was much more than expected.

For the price, the retailer representative had an impression that consumers accept it as being cheap. She also think it is cheaper than she expected, but was thinking that if the price was not below the PlayStation, it will be tough. She think the price is appropriate after all.