By Mike Wuerthele Thursday, September 21, 2017, 09:48 am PT (12:48 pm ET)
The launch of iOS 11 brings about a convergence of the iPhone’s Notification Center and Lock Screen for a new feature called Cover Sheet. Presenting a user’s notifications and other events, the feature also offers a glimpse at how the new home-button-free iPhone X will work when it debuts in November.
There are two types of downward swipes in iOS. A swipe from the middle of the screen brings up the integrated search menu, and Siri App suggestions window. Swiping down from the top of the screen induces the redesigned Cover Sheet.
Left – swipe from center of iPhone SE screen, Right – swipe from top of screen
The new Cover Sheet looks exactly like the Lock Screen complete with your wallpaper, with all of your recent notifications from all sources. As with the Lock Screen, notifications are grouped by date.
Tapping a notification generally opens it up in the relevant app —in this case, a notification from AppleInsider about the iOS 11 release. Other notifications expand the preview in a relevant app, or may give the option to reply to a message-sender.
And, like with the iPhone X, to dismiss the notifications and return to the home page, you swipe the Cover Sheet up.
Notifications can be a useful, condensed source of information at a glance. But, too many Notifications can confuse the matter, and prevent you from seeing what you want, when you want.
Dealing with the flood
Apps generally ask permission to send the user notifications. If a device is used by multiple people, such as the family iPad Pro that we’re using as an example, the variety of notifications can get oppressive, limiting the use of not only the Cover Sheet, but notifications as a whole.
To cut these back, tap on the Notifications settings item. Inside are all of the installed apps on a device, and options.
The follow-on screen gives all manners of configuration options for each type of notification, all the way from not allowing them, down to where they are shown and how they are displayed.
The iPhone X could be incredibly hard to get hold of when it comes out, according to a new report.
Apple hasn’t yet started production of the phone, according to analyst Christopher Case. That puts it behind schedule and almost certianly means that supply is going to be even lower than expected.
That’s even after repeated suggestions that the iPhone X is being made in relatively small numbers, and also after Apple pushed back the release date of the phone by a month and a half.
Apple unveils the iPhone X
The company won’t release the phone – which starts at $999 or the same in pounds or euros – until 3 November, with pre-orders opening a week before. That delay is thought to be a result of problems making the phone, as well as an attempt to allow the less premium iPhone 8 to absorb some of the demand.
Mr Case, an analyst for Barrons, said that he has been visiting suppliers over the last weeks, ahead of the release of the new phones. He found that production hadn’t yet started.
“While our checks are ongoing, initial feedback from our meetings suggests that final production of iPhone X has not yet begun, with production expected to commence in mid-October,” he wrote in a report, according to blog 9to5mac. “That production start is about a month later when compared to expectations a month ago, and about 2 months later than expectations at the end of June.”
It’s possible that production may in fact have begun, or that it will ramp up with such speed that it will allow Apple to overcome the delay. But either way, analysts have repeatedly suggested that the new phone probably won’t be readily available until 2018, apparently because it is so difficult to make such a new and high-tech handset.
Apple’s iPhone X was unveiled at a launch event that also the reveal of the iPhone 8 and updates to the Apple Watch and Apple TV. The premium new phone includes a screen that sweeps across almost the entirety of the front of the phone, a new display and facial recognition technology.
Running out of storage space on your iPhone or iPad is a total drag. It slows down your device and can make it impossible to download files or perform other essential tasks.
With iOS 11, Apple takes some serious steps to free up space on iOS devices. Here’s a quick look at how Apple will ease the pain when iOS 11 lands this fall, with instructions for taking advantage of the new features.
How iOS 11 boosts storage space
These features built into iOS 11 will come in handy for anybody in danger of maxing out their device’s storage capacity. Some work automatically, but others require a bit of user intervention.
From smarter file management to entirely new options, iOS 11 really does make it easy to reduce bloat. These features should prove especially useful to anyone using an older device with a skimpy 16GB of storage. Here’s how to take advantage and lighten your device’s load once you’re running iOS 11.
Offload unused apps
If you’re someone like me who tries a bunch of apps but never uses them later, this feature might get you excited. Essentially, iOS 11 can automatically delete unused apps without deleting their documents and data. This works well, particularly for large apps that store a small amount of data.
Space-hogging apps also can be removed on demand, without worries about deleting associated documents and data. If you reinstall the app from the App Store later, its data will be restored automatically.
Since less-savvy users might freak out about apps disappearing automatically, Apple disabled the feature by default. To enable it, go to Settings > iTunes and App Stores and enable Offload Unused Apps. (It’s not yet clear how long an app must go unopened to flag it as “unused,” but we should know soon.)
Storage management recommendations
To view the updated iOS 11 storage management section, navigate to Settings > General > iPhone Storage. Here, you should see a breakdown of your storage by apps, photos, mail, etc. If you scroll down, you can see the space occupied by each app. (It also displays the last used time, so you can easily uninstall an app you’ve abandoned.)
Best of all, you’ll also find recommendations on how to free up space. Here are some suggestions iOS 11 offers:
iCloud Photo Library: iOS 11 offers to automatically upload your entire photo library to iCloud, saving you space on your iOS device.
“Recently Deleted” Album: Pictures removed from the iOS Photos app remain in the “Recently Deleted” album, queued up for obliteration. iOS 11 gives you the option of deleting this album permanently with one tap.
Auto Delete Old Conversations: This option can remove all iMessage messages and attachments sent or received more than a year ago.
Review Personal Videos: This option lists all the videos taking up valuable space on your device, then gives you the optionto delete them.
Messages on iCloud: All your iMessages and attachments can be uploaded to iCloud to save space on your device. (This option also displays the amount of space you’ll save by uploading them to iCloud.)
HEIF: A more efficient image format
For more than two decades, JPEG served as the web’s de-facto image format. With iOS 11, Apple replaces JPEG with High Efficiency Image Format, or HEIF. And with good reason: HEIF files look better and come in at up roughly half the size of JPEGs. Essentially, this means you can store twice as many photos in the same space. HEIF also might be a viable replacement format for Live Photos and GIFs.
iOS 11 uses HEIF as the default file format for photos, but converts HEIF to JPEG upon exporting to maintain compatibility. For more details on the format, read our explainer: Everything you need to know about the JPEG-killing HEIF format Apple is adopting.
Double iCloud storage at the same price
Apple offers 5GB of free iCloud storage to all Apple users, but that might not be enough considering the increasing reliance of iCloud in iOS 11. So, the company doubled the high-end iCloud storage plan from 1TB to 2TB, while keeping the price tag at $9.99 per month.
Unfortunately, entry-level iCloud plans did not get the same treatment, but at least Apple is taking a step in the right direction. Also, multiple users can share an iCloud storage plan with Family Sharing in iOS 11 and macOS High Sierra.
While not an iOS 11 feature, this certainly reflects Apple’s efforts to mitigate iOS storage woes (albeit by leveraging the power of iCloud). Also, the new 12.9-inch iPad Pro comes with up to half a terabyte of storage (512GB). While it might seem like overkill for some people, that level of storage could prove essential for those who consider the iPad to be a legit replacement for Mac.
With all these improvements, Apple seems totally committed to tackling storage problems on iOS devices. We couldn’t be happier.
Don’t like iOS 11 on your iPhone or iPad? You can downgrade to iOS 10.3.3 if you act quickly. Maybe you don’t like the update, maybe you find iOS 11 battery life to be poor, or app compatibility to be a problem, or perhaps you think the performance is subpar. Whatever the reason, you can easily downgrade iOS 11 if you need to, but the ability to downgrade is only available for a limited time while Apple continues to sign the prior operating system release of iOS 10.3.3.
We’ll walk through how you can downgrade iOS 11 back to iOS 10 on an iPhone or iPad.
This guide requires iTunes and a computer, internet access, an iOS 10.3.3 ISPW file, and a USB cable. There is no way to downgrade iOS 11 without iTunes and a computer.
Important note: downgrading iOS 11 to iOS 10.3.3 can cause data loss, including the removal of important data or everything on your iPhone or iPad. Thus it is critical to have a backup that is compatible with iOS 10 available before downgrading (one should have been made prior to updating to iOS 11 in the first place), this is because iOS 11 backups are not compatible with iOS 10 or other prior releases. If you only have a backup for iOS 11, then downgrading to iOS 10 may require you to update again to iOS 11 in order to restore from that iOS 11 backup. If you don’t know what you are doing and do not have adequate backups, do not attempt to downgrade or you may experience permanent data loss on the iPhone or iPad.
We’ll cover two ways to downgrade, a simple way that should work for most users, and an approach that requires Recovery Mode if the first downgrade method fails.
How to Downgrade iOS 11 to iOS 10.3.3 the Easy Way
Be sure you have recent backups available of your iOS device to avoid potential data loss. An iOS 11 backup is only able to be restored to an iOS 11 device, thus you would need an iOS 10 backup to restore to iOS 10. Failing to have a compatible backup can lead to permanent data loss.
Go here and download the iOS 10.3.3 IPSW file for the iPhone or iPad you wish to downgrade and save that .ipsw file somewhere easy to locate like the desktop
Open the iTunes app on a Mac or Windows PC
Using a USB cable, connect the iPhone, iPad, or iPod touch you wish to downgrade to the computer
Select the device in iTunes by clicking on the little device icon in the upper left corner of iTunes
Now under the device summary section of iTunes, click the ‘Update’ button using the appropriate modifier key to begin the downgrade process:
Mac OS: OPTION + click the “Update” button
Windows PC: SHIFT + click the “Update” button
Select the iOS 10.3.3 .ipsw file you downloaded in the first step, and choose to update to that version
The iPhone or iPad screen will turn black as the downgrade begins, rebooting multiple times with a progress bar and Apple logo as the downgrade completes
When the downgrade has finished the device will boot back up into iOS 10, the process can take a while if the device has a large amount of used storage
The downgrade from iOS 11 to iOS 10.3.3 should go without a hitch, assuming you chose the proper iOS 10.3.3 IPSW file for your device, and assuming Apple is still signing the system software. Once Apple stops signing iOS 10.3.3 then downgrading to it from iOS 11 will be impossible.
Some users have reported that sometimes data in iBooks, Notes, Music, and Messages may go missing with the “update” downgrade approach outlined above. If that happens to you, simply restore the device from an iOS 10.3.3 compatible backup once the device is back on iOS 10.3.3.
Note that if you choose “Restore” in the above process and then select IPSW, then the device will be either restored from a backup made compatible with iOS 10.3.3 or setup as new like a standard restore process, which can then be restored with a compatible backup.
If for some reason the above downgrade method fails, you can use the Recovery Mode approach to downgrading iOS 11 detailed next.
How to Downgrade from iOS 11 with Recovery Mode on iPhone and iPad
Rarely, the above downgrade process will fail or get stuck on an Apple logo, or stuck on a black screen. If this happens, you can start the downgrade over again while the iPhone or iPad is in Recovery Mode or DFU mode*
Launch iTunes on the computer
Download the appropriate iOS 10.3.3 IPSW file for your device that you want to downgrade
Put the iPhone or iPad into Recovery Mode using the instructions appropriate for your device:
For iPad, iPhone 6s and earlier with a clickable Home button, and iPod touch: Press and hold both the Power button and Home button at the same time. Continue holding the buttons down until you see a recovery mode iTunes connect screen (this happens after you see the Apple logo, just keep holding the buttons)
For iPhone 7 and iPhone 7 Plus: Press down and hold the Power button and Volume Down button concurrently and continue holding until you see the recovery mode screen, this happens after you see the Apple logo so continue holding the buttons until you see the recovery mode indicator of the iTunes logo
With the iPhone or iPad in Recovery Mode, connect the device to a computer with iTunes
For Mac, OPTION click on “Restore” and for Windows SHIFT click on “Restore” and select the iOS 10.3.3 IPSW file you downloaded in the second step
Restore the device to iOS 10.3.3, when the restore is complete choose to setup as new or restore a backup that is compatible with iOS 10.3.3 (note that iOS 11 backups are not compatible with prior iOS releases)
* You can learn how to put iPhone 7 into DFU mode here and how to put other iPhone and iPad models into DFU mode here. It’s unusual to need DFU mode to downgrade unless something has gone wrong and the device has become totally unresponsive.
Help, My iOS 11 Backup Won’t Work on iOS 10!
If you only have a backup from iOS 11, then it will not work with an iOS 10.3.3 device that has been downgraded. Instead, you will need to download the iOS 11 update or update the device to iOS 11 through Setting app, and then restore the iOS 11 backup to the device after it has been updated to a compatible version of system software. There is no way to make an iOS 11 backup compatible with an iOS 10.3.3 device as the iOS backups are not backwards compatible.
What’s your experience with downgrading iOS 11? Why did you downgrade and how did it go? Share your experience in the comments below!
You may have to wait a bit longer to get your hands on Apple’s new iPhone X.
Production of Apple’s newest flagship handset likely hasn’t even begun, even though Apple will begin taking orders for the device in just over a month, according to an investor’s note from Raymond James chip analyst Christopher Caso. The iPhone X, which Caso notes already faced production challenges, may face further delays, Caso wrote in his note, published by Barron’s.
Interestingly, while the industry widely anticipated a shift in iPhone ramp timing, our checks suggest there was an incremental delay in the build plans — with orders firmed up as recently as last week — shifting production more into the December quarter. While our checks are ongoing, initial feedback from our meetings suggests that final production of iPhone X has not yet begun, with production expected to commence in mid-October. That production start is about a month later when compared to expectations a month ago, and about 2 months later than expectations at the end of June.
Notably, this is consistent with commentary from Diodes last week suggesting the timing had changed since reporting June quarter results and is important as it relates to tone and expectations for the December quarter.
Apple unveiled the new $1,000 iPhone X last week, along with a pair of less expensive companions, the iPhone 8 and iPhone 8 Plus. iPhone X features a 5.8-inch screen with ultraslim bezels, an OLED screen, and Face ID, Apple’s new biometric method for unlocking devices.
Despite its steep price tag, demand for the new handset is expected to be intense and it’s already rumored to be in extremely short supply when it does finally arrive. The reason is reportedly production delays early in the process related to the OLED screen. Apparently, OLED manufacturers can’t churn them out fast enough to meet demand for smartphones, TVs, watches and other gadgets.
iPhone X preorders kick off Oct. 27, but it won’t officially be available until Nov. 3.
Apple didn’t immediately respond to a request for comment.
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Final production on the iPhone X has yet to start, even though Apple will begin taking orders for the device in just over a month. Raymond James chip analyst Christopher Caso conducted supply chain checks this morning and then shared what he learned about Apple’s production schedule in an investor’s note obtained by Barron’s.
According to Caso, while there were already production delays affecting the iPhone X, further delays have occurred recently. He says production is set to start in mid-October, later than earlier predictions. With additional delays, full production ramp up will be delayed into the December quarter.
Interestingly, while the industry widely anticipated a shift in iPhone ramp timing, our checks suggest there was an incremental delay in the build plans – with orders firmed up as recently as last week – shifting production more into the December quarter.
While our checks are ongoing, initial feedback from our meetings suggests that final production of iPhone X has not yet begun, with production expected to commence in mid-October. That production start is about a month later when compared to expectations a month ago, and about 2 months later than expectations at the end of June. Notably, this is consistent with commentary from Diodes last week suggesting the timing had changed since reporting June quarter results and is important as it relates to tone and expectations for the December quarter.
We’ve already known the iPhone X is going to be severely constrained, but hints of further delays suggest supplies could be more restricted than originally thought.
With the iPhone 8 and the iPhone 8 Plus seemingly not garnering as much interest from customers as previous smartphones launched in fall, it seems there could be quite a lot of Apple fans who are holding out for the iPhone X.
It could be months before Apple has adequate supply to meet demand for the $999 device. Reliable KGI Securities analyst Ming-Chi Kuo, for example, has said it could take well into 2018 for Apple to fill all orders.
The iPhone X will be available for pre-order on October 27, with the device to officially launch on November 3. Pre-orders will undoubtedly sell out rapidly so all but the luckiest customers may need to wait for several weeks to get their hands on one of the new flagship devices.
The iPhone 8 and 8 Plus, launching this Friday, should be readily available at retail stores around the world.
Apple software engineering chief Craig Federighi has revealed that Apple has considered a Nightstand mode for iPhone X.
“This is definitely something we’ve considered,” said Federighi, in response to an email from MacRumors reader Zain, who asked whether it would be possible for a Nightstand mode on the iPhone X. “This probably makes the most sense for customers who charge their phone in a dock that tilts up the phone.”
However, Federighi noted that it’s “not currently super common” for people to charge their iPhones that way.
Nightstand mode is an Apple Watch feature that allows the watch to be used as a nightstand clock and an alarm clock while it is laying on its side and charging. The watch displays the time in large text, along with the date, the battery’s remaining charge, and an upcoming alarm if one is set.
When the Apple Watch is in Nightstand mode and isn’t being used, the display turns off. To see the display again, users tap it, press the Digital Crown or the side button, or lightly nudge the Apple Watch. Sometimes, even nudging or tapping the nightstand or other surface the watch is sitting on works.
Since the iPhone X can’t be positioned on its side by itself, it could be placed on a wireless charging pad with an angled stand, like this one from RAVPower. Coupled with new tap to wake functionality for the display, the idea of a Nightstand mode for iPhone X could make sense.
Apple could add Nightstand mode to iPhone X in a future update to iOS 11, but it’s possible they’ve already dismissed the idea.
Federighi has been replying to several customer emails over the past week following Apple’s iPhone X event at Steve Jobs Theater. MacRumors obtained full headers of this latest email, which can be traced back to Apple’s headquarters.
Apple presents the iPhone X as the “smartphone of the future.”
But at least in one key area, its new phones fall short of Android phones that have already been out for months.
The iPhone 8, iPhone 8 Plus and iPhone X lack the ability to tap into a superfast wireless network technology called Gigabit LTE, confirming a CNET report from earlier this year. Meanwhile, there are 10 Android phones, including the Samsung Galaxy S8 and Galaxy Note 8, LG V30 and HTC U11, that boast the ability to reach a theoretical peak speed of 1 gigabit per second. That’s the highest speed offered by internet service providers, fast enough for you to download a two-hour movie in 15 seconds.
Apple confirmed that the new iPhones will be able to tap into LTE Advanced networks, which have a theoretical peak speed of 500 megabits per second. That’s fast, but not nearly as fast as what their Android competitors can hit.
The lack of Gigabit LTE on the new iPhones is noteworthy because the carriers are starting to trumpet the technology as a big advance that offers more speed and capacity — even if it’s not yet broadly available. When more of these advanced networks go online throughout the next year, you’ll start to see Android phones blow past iPhones when it comes to their cellular connections.
But Apple has never been at the cutting edge of networking tech, and these latest iPhones highlight the fact that the company prefers to wait for things to fully bake before embracing them.
“Apple’s not at the forefront of adopting network technology,” said Ben Bajarin, an analyst at Creative Strategies. “They’re rarely the first ones to do it.”
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Few members of the wireless industry that CNET spoke to were surprised by the move, given Apple’s track record. The company, after all, was late to the game with both 3G and LTE network technologies.
The latest iPhones do pack 27 LTE bands into a single model, making them usable virtually everywhere that LTE is available. It’s the need to reach so many people that likely has the company staying conservative.
“Apple needs to play a global game,” Bajarin said.
Apple declined to comment for this story.
Not just a turbo boost
Even if you don’t actually hit 1 gigabit per second, a Gigabit LTE network is a heck of a lot faster than anything you’re getting now. A test by Australian carrier Telstra saw real-world speeds of 100 megabits to 300 megabits per second, or about 30 times what your standard LTE signal looks like.
But there are myriad other benefits. Beyond the higher speeds, the carriers will be able handle more people on their networks — an increasing number of whom are on unlimited data plans gorging on streaming movies and video games.
Gigabit LTE is still in the early stages of getting rolled out even in the US, let alone the rest of the world. T-Mobile is the furthest ahead and boasts 300 cities with some level of Gigabit LTE.
AT&T calls its form of Gigabit LTE “5G evolution,” which is available in a rudimentary form in Austin and Indianapolis. But the company said a new iPhone and a Galaxy S8 would likely perform at the same speeds in those cities until further upgrades happen. The company plans to light up “5G evolution” upgrades in 20 more cities over the next few months.
Verizon and Sprint have held trials for Gigabit LTE.
The limited deployment of the technology means people aren’t going to care about it when purchasing their new iPhones.
But they may in a year or two.
Better over time
Here’s the beauty of Gigabit LTE: As more networks get upgraded, your phone gets faster over time. So a Galaxy S8 or LG V30 may get decent speeds now, high speeds in a few months and crazy-fast speeds in a year or two, depending on where you live and how aggressive your carriers are with new network equipment.
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That’s a particular issue for the iPhone X, which Apple pitches as the model with loads of future tech, according to Patrick Moorhead, an analyst at Moor Insights. Given the dramatic price increase, he expects people to hang onto their phones longer, which means they’ll miss out on these speed boosts for a while.
“It’s a big miss,” he said.
Moorhead said he sees the carriers and phone makers getting more vocal about Gigabit LTE by the end of this year, with broader deployments next year.
Still, network technology is the stuff of geeks and tech enthusiasts, so some people may not care about how much faster the network gets as long as their episodes of “The Handmaid’s Tale” stream just fine.
“It’s a nice to have,” Bajarin said. “But it won’t move the needle.”
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Apple has been working to give its iPhones, iPads and MacBooks an environmentally friendly makeover. And Lisa Jackson, the company’s vice president of environment, policy and social initiatives, said this mindset comes straight from the top — CEO Tim Cook.
“That is Tim,” said Jackson, speaking at the TechCrunch Disrupt conference in San Francisco on Tuesday. “For a long time we thought Apple spoke through our products and that was enough. But we realized it’s our responsibility.”
Jackson, the former head of the US Environmental Protection Agency under President Barack Obama, is heading Apple’s initiatives to use renewable sources of energy and double down on recycling. She said these initiatives are now commonplace when conceiving new products, like the iPhone 8.
“If we care about something it does show up in our products,” Jackson said. For instance, with the new iPhone “there’s a little line on there that says ‘low carbon process.'”
What this means is the aluminum Apple uses in the iPhone 8 is low-carbon aluminum. “It really cuts our carbon footprint for the new phone,” Jackson said.
Apple released its 2017 Environmental Responsibility Report last spring, in which it detailed its initiatives to reduce its impact on climate change. The company said it now powers 96 percent of its operations around the world with 100 percent renewable energy, like solar, hydro and wind power. It’s also using 100 percent recycled paper in its packaging. But the company acknowledges more can be done.
Apple still mines for materials, like aluminum and tin, to build its electronics. Jackson said it’s now taking steps to end its reliance on mining and move toward a closed-loop supply chain in which it’ll build new products with more recycled materials.
“There’s 100-plus elements in an iPhone,” Jackson said. But now, “the solder that we use in iPhone 6 all comes from recycled tin.”
Correction, 3:28 p.m. PT: The new iPhone with a low carbon process is the iPhone 8. An earlier version of this story incorrectly said it was the iPhone X.
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Apple CEO Tim Cook says his company’s $999 iPhone X is available at a great price considering what buyers get for their money.
On Good Morning America on Tuesday, Cook said that the recently announced iPhone X has a “value price” based on all the technology that comes with the device. He also said that the option to pay for the iPhone X over time through carrier-offered installment plans makes the iPhone X even more affordable.
“Most people are now paying for phones over long periods of time,” Cook said. “And so very few people will pay the price tag of the phone initially. Also most people actually trade in their current phone, and so that reduces the price further, and some carriers even throw in subsidies and discounts.”
Apple’s iPhone X, announced last week, will be available in Nov. 3. It comes with a 5.8-inch screen that nearly covers its face and no physical home button. A new facial-recognition feature called Face ID can verify the users’ identities and their purchases via Apple Pay. The device is also compatible with wireless charging, eliminating the need to plug the phone in to charge its battery.
In addition to the base $999 iPhone X, Apple is selling a 256GB version for $1,149. That makes the iPhone X the most expensive smartphone Apple has ever sold.
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The iPhone X’s lofty price hasn’t gone unnoticed, and some critics have said it’s too expensive. Apple, however, has argued that the iPhone X the “future” of smartphones.
Apple, along with all four major mobile carriers—Verizon, AT&T, Sprint, and T-Mobile—all offer trade-in programs that let iPhone X buyers get credits on their purchase by turning in old smartphones. Apple’s retail partners, like Best Buy and Walmart, offer similar options.
And by offering installment plans, Apple and its carrier partners can help customers spread the cost of an expensive iPhone over on or two years. But even installment plan aren’t cheap, with monthly payments starting at nearly $50 through Apple.
Apple, meanwhile, is said to be making a healthy profit off the sale of each iPhone X, excluding costs like assembly and shipping.
On Monday, market researcher Susquehanna International Group said the iPhone X’s components cost Apple $581. If correct, that suggests Apple will make a $418 profit on every iPhone X sold, excluding those extra costs.
So, whether the iPhone X is really a “value” is relative. And there are undoubtedly many people both in the U.S. and around the globe who may not share Cook’s thoughts about value.