Ministry of Finance pays for Instagram ‘influencers’ to promote Budget 2018 — Experiment 1 – Budget No More

Original Story: http://www.straitstimes.com/singapore/mof-pays-for-instagram-influencers-to-promote-budget-2018 Date of data crawled: 21/1/18Only rough analysis could be done as Instagram had revoked many permissions to its API. 1) Who are the “influencers”? Here are the 26 influencers who have posted on Singapore Budget 2018 under StarNgage, and I shall attempt to measure their influence. Observations:a) Potential reach (number of followers) varies widely from 1,313 to 35,000, average being 10,409.b) Average … Continue reading Ministry of Finance pays for Instagram ‘influencers’ to promote Budget 2018 — Experiment 1 – Budget No More

Instagram offers lucrative career path for teenage ‘influencers’

The growth of Instagram, from a mere 50 million users in 2012 to 700 million five years later, offers a previously unimaginable career trajectory for creative members of younger generations. As the Facebook-owned platform has expanded from a photography site to incorporate text, stickers, drawings and video, it has opened up new opportunities for those able to exploit these features and grow huge personal audiences. … Continue reading Instagram offers lucrative career path for teenage ‘influencers’