Facebook’s popularity made it the world’s biggest virtual home, which attracts many business men to use this social media site to promote their business. But before one starts marketing, they should ensure that its pages have the ability to get targeted traffic. Facebook helps these social marketing experts by developing lots of search engine optimization opportunities to increase traffic. Here are some basic important search engine optimization strategies which are related to Facebook in order to increase traffic.
• Page Title: Choose the page title wisely because it is a crucial factor of getting the targeted traffic you want. Try to use unique keywords for the title, which characterize one’s business or organization. One should not use a spam looking titles and such titles which need to change frequently because it is not cost efficient for search engine optimization techniques.
• About Section: In most of the pages of facebook, it gives an option to write something in “About” box within 250 characters. It is very important to place in Cascading Style Sheet structure of HTML pages. One should always try to mention related key phrases with proper quantity to increase traffic.
• URL: One should select best URL to log in its Facebook page, because after selection of a URL/username, it cannot be replaced by another one. So, it is recommended that one should always use a URL which is related to its business, brand name or product.
• Info Tab: Facebook provides an “Info” tab to add extra content, high precedence backlinks and more keywords to support search engine optimization technique. On the “Info” tab, one may use hyperlink which plays an essential role to increase search engine query rating.
• Static FBML: Facebook gives users a chance to develop their own “Static FBML” tabs and boxes to include other related static backlinks and lengthy text. One can place any kind of text, hyperlinks and also imager in these supplemental boxes which help pages to get targeted traffic.
• Status Updates: Status updating is another procedure to advertise one’s business website. One can relate its page with its official business web page by using “attach link” options or by posting its website URL in its “Update Status” box. Social marketing experts suggest frequently updating to provide direct backlinks.
• Pictures and Images: Pictures and images are a more effective way of advertisement rather than boring texture. A company can easily catch the customers’ attention by posting pictures with catchy captions. It is an effective way to increase traffic and to advertise a company’s offers and discounts.
• Inbound Link: One can use its Facebook page’s URL as an inbound link by posting the URL in its official website and other places where its product or brand name is used. This increases page rating as well as easy to reach targeted traffic.
• Group, Fan and Like: One can get a intra-facebook link by creating groups where it can add its lots of friends and follower. When they mention their name in any post a back link is automatically posted in its profile. After clicking on this back link page rating is increased. Another procedure to increase fans is to include a “like” tab on the business page. More fans means more chances to reach targeted traffic.
Facebook is not the only option for search engine optimization, there are many more ways to accomplish search engine optimization that we will cover in future articles.