Facebook Search Engine Optimization Techniques

Facebook’s popularity made it the world’s biggest virtual home, which attracts many business men to use this social media site to promote their business. But before one starts marketing, they should ensure that its pages have the ability to get targeted traffic. Facebook helps these social marketing experts by developing lots of search engine optimization opportunities to increase traffic. Here are some basic important search engine optimization strategies which are related to Facebook in order to increase traffic.

• Page Title: Choose the page title wisely because it is a crucial factor of getting the targeted traffic you want. Try to use unique keywords for the title, which characterize one’s business or organization. One should not use a spam looking titles and such titles which need to change frequently because it is not cost efficient for search engine optimization techniques.

• About Section: In most of the pages of facebook, it gives an option to write something in “About” box within 250 characters. It is very important to place in Cascading Style Sheet structure of HTML pages. One should always try to mention related key phrases with proper quantity to increase traffic.

• URL: One should select best URL to log in its Facebook page, because after selection of a URL/username, it cannot be replaced by another one. So, it is recommended that one should always use a URL which is related to its business, brand name or product.

• Info Tab: Facebook provides an “Info” tab to add extra content, high precedence backlinks and more keywords to support search engine optimization technique. On the “Info” tab, one may use hyperlink which plays an essential role to increase search engine query rating.

• Static FBML: Facebook gives users a chance to develop their own “Static FBML” tabs and boxes to include other related static backlinks and lengthy text. One can place any kind of text, hyperlinks and also imager in these supplemental boxes which help pages to get targeted traffic.

• Status Updates: Status updating is another procedure to advertise one’s business website. One can relate its page with its official business web page by using “attach link” options or by posting its website URL in its “Update Status” box. Social marketing experts suggest frequently updating to provide direct backlinks.

• Pictures and Images: Pictures and images are a more effective way of advertisement rather than boring texture. A company can easily catch the customers’ attention by posting pictures with catchy captions. It is an effective way to increase traffic and to advertise a company’s offers and discounts.

• Inbound Link: One can use its Facebook page’s URL as an inbound link by posting the URL in its official website and other places where its product or brand name is used. This increases page rating as well as easy to reach targeted traffic.

• Group, Fan and Like: One can get a intra-facebook link by creating groups where it can add its lots of friends and follower. When they mention their name in any post a back link is automatically posted in its profile. After clicking on this back link page rating is increased. Another procedure to increase fans is to include a “like” tab on the business page. More fans means more chances to reach targeted traffic.

Facebook is not the only option for search engine optimization, there are many more ways to accomplish search engine optimization that we will cover in future articles.

Former Facebook exec: Social media is ‘ripping apart’ society

Yet another former Facebook executive has come forward to confess that he helped create a monster.  Chamath Palihapitiya, who joined Facebook in 2007 and later became its vice president for user growth, said that he and the company’s founders “have created tools that are ripping apart the social fabric of how society works.”

The engineer-turned-investor added that he feels “tremendous guilt” for the impact Facebook has had on the world, and said that his kids don’t have profiles on the social network.  “They’re not allowed to use this s–t,” he said.

Palihapitiya is the latest Facebook alum to admit regrets about their role building the company.  Last month, Facebook’s first president, Sean Parker, admitted he was “something of a conscientious objector” to the social networking giant.

Parker said Facebook is designed to exploit “a vulnerability in human psychology” to get its users addicted. Facebook “literally changes your relationship with society, with each other,” Parker told Axios in early November.  “God only knows what it’s doing to our children’s brains.”

The bashing from Palihapitiya came at a talk given at the Stanford Graduate School of Business.  Palihapitiya admitted to the audience that he has been off Facebook and other social networks “for years.”  He said that the way people interact on social networks — through likes and retweets and shares — have become a plague on the way people communicate with each other.

Palihapitiya added that he resents that Facebook programs its users behaviors, and makes them “give up … intellectual independence.”  He said it has become a platform “where bad actors can now manipulate large swathes of people to do anything [they] want.”  From fake news stories flooding feeds in the US, to dictatorial regimes in the Philippines, Turkey and Kenya using Facebook to target dissent, Facebook is lately catching heat for its role in politics worldwide.

“We are in a really bad state of affairs right now, in my opinion.  It is eroding the core foundation of how people behave by and between each other,” he said.  “And I don’t have a good solution.  My solution is I just don’t use these tools anymore.” Palihaitiya said that when Facebook was still in its early stages, there were discussions about the sort of impact the platform could have.

“I think in the back, deep, deep recesses [of our minds], we kind of knew something bad could happen,” Palihapitiya said.  “But I think the way we defined it was not like this.”  “The short-term, dopamine-driven feedback loops we’ve created are destroying how society works,” he continued.  “No civil discourse, no cooperation; misinformation, mistruth.  And it’s not an American problem—this is not about Russians ads. This is a global problem.”      (*Source: The New York Post dated December 11, 2017)

(*https://nypost.com/2017/12/11/former-facebook-exec-social-media-is-ripping-apart-society/)

Using Facebook for Political Campaigning

One of the most notable examples of the leveraging of social media for a campaign is the 2008 Presidential election, where President Obama used the tools to his best advantage, tweeting, posting on Facebook and creating YouTube videos that spread his message much faster than any traditional marketing medium. Many argue that this strategy is partly what won the election.

Obama might have been wise to the fact that no longer is it just who you know, but who knows you that wins elections. Facebook can develop a network of people that know you, as well as drive traffic to a website, encourage conversation around issues and increase support like no other medium. An effective social media strategy is an excellent complement to a strong in-person campaign. Notice I didn’t say replacement. Remember that the goal of your pages to attract attention to in person speaking engagements and to generate dialogue around important issues. That attention and dialogue should generate the goodwill that then translates to votes.

A word of caution – doing it wrong can hurt rather than help your campaign. So before you rush to create a Facebook page keep the following tips in mind.

Create a fan page

Politicians often receive thousands of friend requests to their personal Facebook account. Since Facebook places a limit on the number of friends (5,000) a political fan page for your candidate is a better option. A fan page allows an unlimited number of fans, and the opportunity to build a community of supports around the issues and positions critical to the candidate. Facebook has provided a politician fan page setting, which allows candidates to include details on the info tab such as the office the candidate is seeking, the current office, and a biography in addition to all the standard page info sections.

When setting up the page make sure to choose public figure, then politician as the page type. Also, once a page reaches 25 fans make sure to set up a custom URL, so you can direct supports to your page at facebook.com/nameofcandidate rather than a random string of letters and numbers. Create a welcome tab to explain your candidate’s position on issues and explain the dialogue fans will expect to see on the page. Generate emotion around the causes and encourage them to like the page for more details.

Generate fans

Use the customized widget Facebook offers to integrate the fan page directly on the campaign website. This widget encourages website visitors to fan your page directly from the site, and shows the status updates, the number of fans and even profile pics of fans within the widget. Facebook provides drop in code for website developers, making this a relatively easy task for web page designers.

Use Profile images to your advantage. Once there is a fan base, ask fans of the page and your friends to change their profile picture to the campaign logo in the weeks leading up to the election. Ask them to share campaign slogans, news updates and photos with their friends across the network.

Send an email blast with one call to action – to fan the page. Use the email to explain the purpose of the page and the issues that will be discussed there. Remember this isn’t the time to ask for votes, rather to ask for a connection that you strengthen with posts and conversations.

Engage

Facebook is a perfect platform for engagement, as people can easily see other comments and add to the conversation. If you are the candidate, post about positions, your votes on issues and your plans for the future. Use this platform to have a personal dialogue with citizens. Encourage dialogue by asking questions and encouraging people to share their own thoughts. Attempt to engage a few of the opponent’s supporters on your page as well, remembering that as fans comment on your page, their comments are shared to their own network of friends, spreading the message further. A spirited back and forth dialogue that results in a high number of comments on a thread increases your Edge Rank (Facebook page ranking algorithm), which makes your posts more likely to show up in fans’ newsfeeds.

Maintain transparency and authenticity. Make sure the posts are in the candidate’s voice. Do not relegate posting to an office intern or anyone else not able to engage in a back and forth dialogue quickly. Ideally the candidate should be doing the posting, but if that’s not possible at least make sure the responses have the candidate’s approval and the poster has a clear understanding of the strategy and what is appropriate to post.

Post regularly, daily if possible and post ideas that generate interest among fans. What changes should be made in your district? What concerns to people have? Highlight interesting facts, events and positive attributes of your area. If your candidate has a speaking engagement coming up, use the Facebook page to generate questions to be answered during the rally. During the in-person event, use the Facebook fan by name when answering the question. Let people in on the process and they’ll return the favor with votes.

Don’t underestimate the power of your supporters. Ask them to post to the page, submit a YouTube video or to share your page in their newsfeeds. Ask them for ideas and thoughts. Crowdsource topics for conversation. Have supporters upload photos of themselves placing campaign signs in their yards or wearing the campaign buttons. Make a YouTube video of those photos with music and share it with fans. Be fun and engaging! The key here is to keep your supporters and some of your opponents, interested and talking on the page.

This is just the beginning. The next step is to continue to find ways to engage supporters and to build awareness of your stance on the issues. As the election draws near, create a Facebook event for the election, invite all the fans and then send a reminder the day before and the day of the event.

Ask for votes now, and pull out all the stops. What have you got to lose, except the election?

Are Tech Companies Trying to Derail Sex-Trafficking Bill?

Last month, tech companies, anti-sex-trafficking advocates, prosecutors, and legislators celebrated a hardwon compromise on a bill designed to help prosecutors and victims pursue sites such as Backpage.com that facilitate online sex trafficking. Now that consensus may be in jeopardy amid a controversial proposed amendment to the House version of the same bill, which had 170 cosponsors and was expected to sail through without incident.

Both bills had focused on altering Section 230 of the Communications Decency Act, which grants websites immunity for material posted by others. Those bills would remove the liability shield for “knowingly” publishing material related to sex trafficking.

The new proposal would only remove the shield for publishing with “reckless disregard” for sex trafficking, a tougher legal standard to prove. It would also create a new crime under the Mann Act, an infamous 1910 law also known as the White Slavery Act, for using a website to promote or facilitate prostitution. Anti-sex-trafficking advocates say looping in the Mann Act introduces a new element that could upset the delicate compromise; they also fear it will hurt the bill’s chances of becoming law, because groups like Black Lives Matter believe the Mann Act has been applied discriminatorily and should be repealed.

The advocates suspect tech-industry lobbyists are behind the new approach. In late November, more than 30 anti-sex-trafficking groups and activists, including Rights4Girls, Shared Hope International, Consumer Watchdog, and Cindy McCain sent a letter to members of the House to “express our objection to recent efforts by some in the tech sector to undermine this proposed legislation.” On Monday evening, the same group sent another letter addressed to the ranking members of the Judiciary Committee, ahead of a planned Tuesday committee meeting to mark up the new bill.

Although the new letter does not mention the tech industry’s role, some advocates point out that the language in the amendment closely mirrors a suggestion made by Chris Cox, a former congressman and lobbyist who serves as outside counsel for NetChoice, an advocacy group funded in part by Google. NetChoice declined to say whether Google was one of its larger donors, but noted that it has two dozen members. “We don’t speak for any one member, not do we represent any members,” spokesperson Carl Szabo, the group’s vice president, told WIRED.

Advocates also point to an email from a lawyer for the Judiciary Committee as another sign that that tech firms may have been involved. They believe the Nov. 8 email from Margaret Barr was intended for tech industry lobbyists, but mistakenly reached additional recipients. In the email,
Barr outlines the changes to the bill, then writes that the committee believes the new language “will sufficiently protect your clients from criminal and civil liability, while permitting bad actors to be held accountable.” The advocates think Barr was addressing tech lobbyists because the initial opposition to the bill from companies like Google was driven by concerns about liability. Barr referred questions a spokesperson for the Judiciary Committee, who did not respond to a request for comment.

The new approach was introduced by Representative Ann Wagner (R-Missouri). Wagner’s office says the changes were made with the support of the Department of Justice, local district attorneys, and advocates. Her office provided a letter of endorsement from the National Association of Assistant United States Attorneys and two nonprofits that support the new approach: Freedom Coalition, a right-wing Christian organization that is not focused on human trafficking, and US Institute Against Human Trafficking, another faith-based group.

In a statement to WIRED, Wagner says, “I am adamant that Congress passes legislation that will prevent victimization, not only via Backpage.com but also the hundreds of other websites that are selling America’s most vulnerable children and adults.”

Senate sponsors of the bill do not support the changes. In a statement to WIRED, Senator Richard Blumenthal, the Democratic cosponsor of the Senate bill, says, “This legislation’s priorities are shamefully misplaced. There is no good reason to proceed with a proposal that is opposed by the very survivors it claims to support, particularly when the alternative is a carefully crafted measure supported by all major stakeholders.”

Senator Rob Portman, the Republican cosponsor, says the new proposal “ is opposed by advocates because they’re concerned it is actually worse for victims than current law.”

The Internet Association, a key tech trade group, switched its view to support the Senate bill, known as the Stop Enabling Sex Traffickers Act, shortly after representatives of Google, Facebook, and Twitter faced two days of criticism from lawmakers for their roles in enabling Russian meddling in 2016 election. People familiar with the matter said Facebook was central to the group switching its position, and that Google went along reluctantly.

A few days after Internet Association announced its support, Facebook COO Sheryl Sandberg wrote a Facebook post in support of the bill. Facebook declined to say if it is supporting the new House approach, known as Allow States and Victims to Fight Online Sex Trafficking Act.

In a statement to WIRED, Facebook said: “Facebook prohibits child exploitation of any kind, and we support giving victims of these horrible crimes more tools to fight platforms that support sex traffickers.”

After the Internet Association endorsed the bill, Google assured Senate offices that it would stop lobbying efforts to derail the bill, according to a person familiar with the matter.

“I hope Google is not working at cross purposes with the survivors who are desperately seeking redress,” says Mary Mazzio, a filmmaker who has been active in the effort to hold websites more accountable for trafficking on their pages.

The Department of Justice and Google did not respond to requests for comment.

Lauren Hersh, a former prosecutor and national director of World Without Exploitation, a national coalition of 130 groups, met with lawmakers Monday to tell them that she and other advocates do not support the House bill. “We just want to slow this process down in the House. Our ask is to not have this go to Judiciary [Tuesday]. All the steps that were taken to [achieve] compromise on SESTA, we want that to happen here.”

The Mobile News App

Sharing of news, exciting or mundane, is one of our most favorite activities. On a daily basis, we share a number of updates on our social networks. Gathering information from various sources, following latest trends- these are what interest us the most. But this does have a fair share of hassles and involves considerable effort. That’s where Mobile News Apps come in as a boon!

What is a News App?

A news app is an OmniReader which gets news feed from multiple different categories like Fitness, Food, Art, Hollywood, Bollywood, Photography, Politics, Art and similar topics of interest. The feed is generally customized according to the user’s geographical location, undoubtedly a lucrative advantage for local digital natives!

They not only focus on premium content publishers but also get quality content written by well-known authors.

What are some features of News Apps that make it ‘right up our alley’?

When we are sharing information, or reading up on the web, we instinctively want things to happen faster. That’s exactly what a news app provides. It consolidates the information in one place. This also allows us to skim through the information immediately. Moreover, it is possible to read the entire story on the app itself without needing to go to the original webpage. Some news apps allow bookmarking so that we can get back to the exact place where we stopped, just like a real book!

Digital natives like us like personalizing our space on the web. A good app will have an option to customize the reading space according to your choice. If you select your interest areas, the news app will compile all articles related to them from top publishers and make it available to you.. Also, it brings you the complete story and not parts of it. True to its purpose, it can be linked to all your social networks like Facebook, Twitter and others for easy sharing of interesting content with friends and family!

A few premium apps do not have the hassle of creating accounts and provide an easy login feature. Just logging in through Facebook will do the trick. All servers are synced for easy access and browsing!

With so many lucrative advantages, and with browsing and sharing becoming so easy, a mobile news app is the way to go if you want to stay updated all the time. Install one and enjoy surfing and sharing!