Bond investors give Tesla a $1.8 billion endorsement | VentureBeat | Transportation

(Reuters) — Bond investors on Friday gave a $1.8 billion boost to Tesla Inc’s balance sheet by snapping up the electric car maker’s first foray into the U.S. junk bond market, where yield-hungry investors have raced to lock in relatively higher returns. Those robust returns, however, have shrunk as a strong reservoir of cash ready to deploy in the riskiest areas of the high-yield fixed … Continue reading Bond investors give Tesla a $1.8 billion endorsement | VentureBeat | Transportation

Is OnePlus revamping it’s brand strategy? Bringing in a celebrity endorsement paves the path to success

In an era when most mobile brands are obsessed with pitching themselves as selfie-specialist devices, (at least 3 brands – Gionee, Vivo and Oppo have made campaigns around their selfie-capabilities) one phone brand is treading a different path. Hold the admiration though; the brand in question, OnePlus, is going down formulaic path No 1 for brands across categories -getting a celebrity for a mass-media blitz. … Continue reading Is OnePlus revamping it’s brand strategy? Bringing in a celebrity endorsement paves the path to success

Ps4 Vs Xbox One – Final Verdict

In Summary: Ps4: For gamers, by gamers. The ultimate game console and gaming system. its awesome. Whether its AAA titles like Second Son or Indie games like Contrast and Rezogun, these guys have an amazing GAMING console. Xbox: A wonderful entertainment console… that also plays games. Enhanced tv watching, enhanced music/video streaming, built in skype, snapping a web browser onto your screen while you wait … Continue reading Ps4 Vs Xbox One – Final Verdict