Facebook for Business: Using Ads to Target Your Market

I'm sure you already know about popular social networking sites like Facebook. With its popularity, why not use it as a marketing tool for your business? Here's the skinny on Facebook ads and why they work. You can create a nice following through the network on Facebook. Facebook allows you to create pages that can be set up as a fan page or a forum-type page. Your goal is to draw in a targeted market of like-minded people. They may be old friends. If so, that's great, they can help promote your Facebook page. By attracting people on Facebook you can create an interest in your products or service and many will subscribe to your main website.

When you sign up for a Facebook account to run advertisements there's a lot of information that you can provide about your target audience. Facebook allows you to break down criteria by many more demographics than Google ads. This makes Facebook an excellent advertising medium for your business. Best of all, Facebook already has a ton of traffic. People love social networks. Your objective is to grab their attention. To start using Facebook for business, you first need to create a page. You can add links to your website, promotion page, or opt-in page. Make sure your Facebook page has really good information that not only grabs peoples attention but establishes you as an authority in your area of ​​business. Just like in any other advertising medium you want to create ads that are catchy and contain your best keywords. Make sure your title is short and to the point.

One of the best aspects of Facebook advertising is that you get to choose where you want the ads distributed. With Google ads, for example, you can use relevant keywords to determine which search engine pages your ads appear on. With Facebook, you have many more variables based on information that is collected by the site. You can be extremely specific with these ads for maximum target ability. You can use demographics such as gender, relationship status, likes and dislikes. These ads will appear on pages that are relevant to the criteria you choose. An example would be single men between the ages of 35 and 45 who live in the United States and like football. Your ads will also appear on your page for your fans and their friends to see also.

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