Smarter Marketing: The Branding of Culture

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Increased consumer transparency into companies’ actual behavior and performance mean that now, more than ever, a company’s values and beliefs have to align with its brand promise. Succeed in an era of transparency. Learn more at ibm.com/smartermarketing.

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3 COMMENTS

  1. Apesar da tecnologia não resolver na prática a questão que o vídeo aborda, já que a solução está na cultura organizacional, essa propaganda é bem provocativa para os empresários que ainda não abriram os olhos para uma nova realidade… 

  2. this is a horrible advertisement.  IBM is not transparent.  Marketing is all all about messaging.  Sounds like they're still trying to remove their bad reputation. 

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