Motorola, Vivo, Micromax, Renault, Tata Sky, Marketing & Advertising News, ET BrandEquity

Twitter Advertiser Index: Motorola, Vivo, Micromax, Renault, Tata Sky

The weekly Twitter Advertiser Index lists the brands which have generated most engagement with users on the platform

The index looks at the live list of all advertisers on the platform and measures the total number of user engagements with all the tweets that they sent out that week – specifically this is a sum of all the replies, retweets and favourites across all tweets that week.

1) @motorolaindia

@motorolaindia launched their latest smartphone #MotoG5sPlusLaunch over a live event that was broadcasted on Periscope. Followers were encouraged to watch the event and at the same time, they also posted a series of tweets that showed off the special features and functions of the phone using different Tweet types like Polls, Conversational Card and video. The video included all necessary details of the phone a user would need to know of when purchasing a mobile phone and this garnered the highest engagements.

Link to tweet with highest engagement

2) @Vivo_India

About a week before launching their newest mobile phone #VivoV7Plus, @Vivo_India got their followers hyped up for the release with a couple of campaigns including #VSee7. In #VSee7, followers were urged to take a selfie of themselves with the number 7, in any way possible. Fans go creative, with one even painting the number 7 on his face. The best entries would win the brand new phone.

Link to tweet with highest engagement

3) @Micromax_Mobile

As India played against Sri Lanka #IndvsSL in the #MicromaxCup, @Micomax_Mobile got Twitter talking about it with the #CaptionTheMoment activity they ran around the match. 4 photos from the match were posted on Twitter and followers were asked to come up with the best and most creative captions for each of the photo. Participants stood chances to win a new #MicromaxPhone and 2 autographed bats.

Link to tweet with highest engagement

4) @RenaultIndia

@RenaultIndia announced that their new automobile Renault Captur will be coming soon in a tweet that was accompanied by a mysterious photo of the car. The photo only showed the silhouette of the car and @RenaultIndia mentioned that it is essentially a premium SUV with strong crossover DNA. The simple tweet and photo combination received lots of engagement as it leaves people intrigued and wanting to know more.

Link to tweet with highest engagement

5) @TataSky

@TataSky’s tweet this week that got lots of engagement was from the #MahaMozhi series, where caricatures were posted of Mahabali, the Asura King with other characters in various scenarios. Followers were asked to come up with the best entry to what Mahabali might be saying in these instances, like one with Indian singer Usha Uthup and another with Indian actor and director Soubin Shahir.

Link to tweet with highest engagement

Contact Facebook Customer Service – Tell us here – Facebook Online Help Support

There is such a long way to go from this online networking world. As an entrepreneur, you will locate that online networking has huge potential and that can be utilized to pick up exposure for your business. In the event that you are an entrepreneur, superstar or any individual, you can utilize the web-based social networking locales to extend your frame of reference in the market. You ought to be a sharp eyewitness and furthermore, you ought to have yearned for get-together most extreme data and learning from this web-based social networking world. When you have an understanding of this strong medium, you can take your business or some other sort of administrations higher than ever.

Contact Facebook Customer Service (866) 324-3097
Contact Facebook Customer Service (866) 324-3097

Learned representatives have exceeded expectations around here world as they recognize what it takes to be in the spotlight. They know right sort of advancement is expected to get the greatest mileage for items and administrations. You need to realize that your business can’t exist in a vacuum. You require a stage to convey what needs be with the goal that the world thinks about your offerings. Today, online networking has transformed this world into a worldwide town. It has taken visiting, making companions, sharing or preferring data to another level. There are such huge numbers of highlights that can be utilized to feature your image and you can likewise make moment association with a lot of companions based over the globe. Among every single social medium locales, Facebook is enormously prominent and it is the main long-range informal communication site where you can discover more than a billion users conveying everything that needs to be conveyed.

This driving person to person communication site offers an effective stage to new or entrepreneurs to contend with set up players in the market. It is a level playing ground where you can undoubtedly contend with the best. To have a say on Facebook, you need to begin a fan page on it. When you have finished with this, you ought to transfer data and photographs identified with your administration. You should endeavor to get fans and likes for your page. On the off chance that you get more facebook likes, at that point, your prominence will increment massively. The upside of having fans is that the companions of your fans will likewise have the capacity to see your status or data. On the off chance that they like it, it implies your items will have more interest in the market. In any case, it is not that simple to get Facebook likes. More often than not, it is very intense and it might require a considerable measure of investment. What’s more, time is cash. In this way, you should benefit the administrations from an expert site. They have different Facebook likes bundles and you can get one that suits your business intrigue and spending plan. There is nothing to stress over. You will get facebook likes from honest to goodness dynamic profiles. Furthermore, above all, your business will have the capacity to accomplish your set objectives.


 

How to Fix Runtime Error 13 in a Safe Way – Absolutely Easy to Follow

The computers can encounter many errors and one such error is runtime error 13, which mainly occurs with programs created in Visual Basic. The runtime error 13 gives the message “Type Mismatch”. This is a common error and can be corrected in no time with some simple steps.

When you come across the error “Type Mismatch”, the first thing you have to do is to update Windows. Once you have updated the Windows, you should have to repair “AllowOMwithUI” settings in the registry. This repair is needed as it allows the computer to read all the files. You can do this repair manually or by using a registry repair software. You can go to “RegEdit.exe” tool and do the repair manually.

Another way to correct the runtime error 13 is to look for the files that caused the problem. You can look for patches from the software developers for correcting these corrupt files. The software developers give the patches free and the job of correcting the errors is completed once you install it.

Sometimes bad installations related to Virtual Basic, files and drivers may also lead to runtime error 13. In this case, it is good if the defaulted software is removed and installed again. It has been seen in many computers that the error may be solved after the installation is complete.

Apart from this, certain viruses may also cause such runtime errors. You should have to install spyware to get rid of the viruses.

Though the repair can be done manually, it is easier to do with a registry repair software. The registry repair software can repair all errors with ease within a short span of time. Another advantage of using such software is that you do not loss any data whereas there is a possibility of losing valuable data when repairing manually.

These are some of the ways that you can adopt to solve the problem but if the problem persists it is better to reinstall the operating system. Take note that you should not reinstall the operating system without having any knowledge of it. It is better to ask a trusted computer professional to reinstall the operating system for you. However, using a professional registry repair software can help getting rid of these multiple re-installations of operating system easily.

Scoop Business » Symantec Protects Data with Information Centric Security

Press Release – Symantec

Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goesSymantec Protects Data Everywhere with Information Centric Security

Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

AUCKLAND, New Zealand – 21 September 2017 – Symantec Corp., a global leader in cyber security, today announced the release of Data Loss Prevention (DLP) version 15 providing increased data protection automation and product integration to strengthen the Information Centric Security solution. These major enhancements provide a greater ability to discover, monitor and protect sensitive or regulated data even in unmanaged environments.

Organisations are losing visibility and control over sensitive and regulated data as it is shared with a wide range of users across multiple organisations and stored in various locations, including the cloud.

Nearly 1 in 3 IT security executives believes data loss is the greatest internal threat to businesses this year (Symantec CISO research 2016), with concerns about shadow applications and malicious users. The problem continues to grow, with data breaches in 2016 resulting in 1.1 billion identities being exposed — double the number in 2015 per the Internet Security Threat Report volume 22 published in 2017.

The upcoming General Data Protection Regulation (GDPR) introduces new obligations for organisations and the information they handle, and comes with increased penalties and heightened scrutiny for compliance. Analysts believe that visibility and protection, which can follow data, will become the new imperative.

Symantec’s Information Centric Security solution allows organisations to store, use and share sensitive data outside their managed environment with external users or cloud apps. Greater protection is ensured because data access is limited to authorized viewers, reducing the risk of unwanted exposure. This Information Centric Security approach helps ensure safe collaboration and helps to enable compliance for stringent regulations such as GDPR. The release of Symantec DLP 15 extends this capability through enhanced integration with cloud access security broker, data classification, user-entity behavioral analytics and information-centric encryption to support a wider range of communication channels.

Symantec DLP 15 highlights include:

• Protects sensitive data in managed and unmanaged environments and when handled by third-parties

• Helps to enable compliance with GDPR

• Helps ensure sensitive data doesn’t get leaked through shadow applications.

“The sheer volume of data and the speed at which it moves around organisations has magnified the data loss problem. Sensitive data needs to be tracked everywhere – even outside the organisation – to ensure security and maintain compliance with a growing roster of industry regulations,” said Doug Cahill, Senior Analyst, ESG.

“With so much at stake, it is no longer possible to depend on manual tagging or any other process that invites the possibility of human error. With Symantec DLP 15, we’ve given IT managers the ability to automatically tag data as sensitive and automate security policies that follow that data everywhere it goes, regardless of channel,” commented Nico Popp, Senior Vice President, Symantec.

Symantec Information Centric Security is available through integrations between the following products, all of which are already available globally:

• Symantec DLP 15 + CloudSOC (CASB)

• ICT

• ICE

• ICA

• VIP.

https://www.symantec.com/products/data-loss-prevention

https://www.symantec.com/solutions/information-centric-security
ENDS

Content Sourced from scoop.co.nz
Original url

Google Paid HTC $1.1 Billion To Turn Itself Into a Phone Maker

After years of half-heartedly and occasionally hamfistedly building gadgets, Google’s finally all-in on the hardware game. Google will announce a number of new products on October 4, reportedly including two new phones, a smaller version of the Google Home, and a high-end laptop. And on Wednesday, the company announced an agreement with struggling manufacturer HTC that will import a team of engineers over to Google, to help close the gap between Mountain View’s hardware ambitions and its present reality.

The tie-up’s not quite the acquisition that had been rumored, but rather a “cooperation agreement.” Google is hiring a team of HTC employees—about 2,000 people in all, members of HTC’s “Powered by HTC” division—most of whom have already been working on Google’s Pixel phones. Those employees will stay in Taipei, Taiwan, where HTC is headquartered, but they’ll become full-on Googlers. In exchange for those workers and a non-exclusive license for some of HTC’s intellectual property, Google’s paying HTC $1.1 billion. Both sides hope to close the deal by early 2018. Even after the arrangement is finalized, HTC will continue making its own phones, and building Vive VR products.

According to one source, the agreement essentially shortcuts the acquisition process. Google doesn’t need an entire company; it just needs engineers that can help it tightly integrate Pixel hardware with its homegrown software. So rather than deal with enveloping HTC whole cloth, it can simply pay for and quickly get the team it needs. A team which, again, already makes Google hardware. In some ways, all that changes is the ID badge.

Moto Memories

But the ID badge matters. Google learned this the hard way. When it plunked down $13.3 billion to buy Motorola in 2011, the marriage seemed to make sense. Motorola offered a patent portfolio that would help Google fight in an increasingly litigious mobile industry, plus plenty of cash and assets. Those were all more important, and less exciting, than another little part of Motorola’s business that Google picked up: the hardware team. It seemed that finally, after years of watching other companies make Android phones that paled next to the iPhone, Google was taking its fate in its own hands.

The beautiful coupling of hardware and software, of course, didn’t happen. Google made a big show of not favoring Moto in any way, walling the company off from the very software makers it needed to produce truly great products. “Motorola will remain a licensee of Android and Android will remain open,” Larry Page wrote in a blog post announcing the acquisition. “We will run Motorola as a separate business.” The real problem, according to former employees, was that Google just wasn’t serious about making hardware. It saw itself as a platform company, not a phone company.

‘I don’t even think anyone’s pissed at this point. I think they’re resigned.’ —Avi Greengart, GlobalData

Today, though, the time seems right for Google to assert more control over the Android ecosystem. Android dominates so completely that even if, say, LG feels threatened by Google’s hardware aggression, it has virtually no recourse. “At least until the next big technology wave comes, and probably even then, we’re likely stuck with iOS and Android,” says Avi Greengart, who tracks devices and platforms for analysis firm GlobalData. “I don’t even think anyone’s pissed at this point. I think they’re resigned.” Plus, Google made these ambitions clear a long time ago; the Pixel already exists, and it didn’t drive anyone out of business yet.

And in a lot of ways, HTC fits Google far better than Motorola ever did. The two companies have a long history of working together: In addition to the Pixel, HTC manufactured the very first Android phone, the G1. HTC has also had a long run of success as a white-label manufacturer building devices for other companies, and even made a few of the best early Android phones, like the ceramic One X. Even its current device, the HTC U11, ranks among the best Android phones on the market.

Streamlining

If all goes well, the new team of former HTC-ers could finally centralize and simplify Google’s manufacturing, which has previously sat somewhere on the spectrum between “complicated” and “chaos.” The company built phones with Huawei and LG, routers with TP-Link and Asus, augmented-reality gear with Lenovo, and lots of in-house products with various contract manufacturers. While Apple preaches the integration of hardware and software, Google’s been all over the place.

Tighter control over manufacturing affects more than just the bottom line. “Bringing that design capability in-house would likely allow Google to design exactly the phones it wants to, giving it both more freedom and a greater ability to optimize designs to get exactly what it wants and needs from the hardware,” says Jan Dawson, chief analyst at Jackdaw Research. New technologies like augmented reality and virtual assistants, especially, require massive power and optimization. Apple’s ARKit works so well in part because of Apple’s new A11 Bionic processor, and its dedicated GPU and neural-processing chips. If Google wants Google Assistant and ARCore to work seamlessly, it needs to make sure the underlying hardware can support them. And even if its traditional Android hardware partners churn out workhorse devices, Google risks that Samsung and others (but mostly Samsung) will eventually want push everyone to Bixby and the Gear VR instead.

As always, a shift like this takes time to fully shake out. It’ll likely be a couple of years before we see what happens when Google lets a bunch of HTC employees hang out in the Googleplex with Android engineers. There are lots of unanswered questions, too: What does this talent drain do to HTC’s existing products, from its phones to its Re cameras to the scale and fitness band it built with Under Armour? What does this mean for a company like LG, Google’s supposed partner for the Pixel 2 XL? One thing we do know, more surely than ever: Google’s a hardware company now. And it’s coming for everybody.

UPDATE: This story has been changed to reflect the number of HTC employees joining Google.

Motorola Moto X4 India launch date October 3, price in India

By: Tech Desk | New Delhi |
Updated: September 21, 2017 10:31 am


Motorola, Moto X4, Moto X4 Price, Moto X4 India, Moto X4 Price in India, Moto X4 launch in India, Moto X4 specifications, Moto X4 India Launch, Moto X4 Review Motorola Moto X4 will launch in India on October 3, and the company has sent out press invites for the same.

Motorola Moto X4 will launch in India on October 3. The company has started sending press invites for the launch of the Moto X4 in India. While the invitation doesn’t provide any information on what Motorola will launch or unveil, the picture on the invite is a pretty clear signal at the arrival of the Moto X4 in the country.

This shouldn’t surprise anyone, given the fact the company has recently started putting out teasers for the phone on its Twitter handle. Moto X4 will be launched in India on October 3, but we have yet to learn when exactly it will be available and how much it will cost. The smartphone was first announced last month at the annual IFA tradeshow in Berlin.

For those who’re interested, Moto X4 offers a 5.2-inch (1920 x 1080) display, a Snapdragon 630 processor, 3GB RAM, 32GB internal memory, microSD card support, and a 3,000mAh battery inside. Like other Motorola smartphones, Moto X4 runs a pure version of Android Nougat. On the camera front, Moto X4 has a dual-camera setup, comprising of a 12MP and 8MP sensor. Also, add a 16MP shooter in the front of the phone for self portraits and video calling.

Moto X4 will have a lot to live up to, considering the competition is getting fierce in the premium mid-end segment. When launched in India, Moto X4 will be directly compared to the OnePlus 5, Vivo V7+, and Honor 8 Pro. The latter smartphone, especially, has been praised for its superior camera and overall performance.

Moto X4 launches in the pre-Diwali season when a lot of other players will also be offering their newer smartphones. We’ll have to see how the Moto X4 is priced in India. The Moto Z2 Play is currently the latest premium offering in India from the company at a price of Rs 27,999.

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SpaceX’s worldwide satellite broadband network may have a name: Starlink

SpaceX has filed trademark applications for the word “Starlink” to describe its planned satellite broadband network.

SpaceX filed applications with the US Patent and Trademark Office (USPTO) on August 21 to have Starlink trademarked for “wireless broadband communication services,” “high-speed wireless Internet access,” and other services related to its upcoming satellite network.

The trademark applications were surfaced by a user on Reddit and then made the rounds in news articles. SpaceX is also seeking an additional trademark on “SpaceX” specifically for the satellite network, in addition to the SpaceX trademarks it already owns for aerospace launch vehicles, rockets, and services for launching payloads into space.

A trademark search on the USPTO site for SpaceX turns up trademarks for other well-known SpaceX projects, including “Hyperloop,” Dragon,” and “Falcon,” but it doesn’t turn up any other possible names for the satellite broadband network.

We asked SpaceX today whether Starlink will definitely be the name of its upcoming broadband service and whether it has any update on when the service will launch. We’ll update this story if we get a response.

Cable-like latencies

Previously, SpaceX has said its satellites will provide gigabit speeds at latencies of around 25ms. Those latencies are about as low as cable Internet service; typically, that wouldn’t be possible with satellites, but SpaceX plans to use low-Earth orbits.

SpaceX VP of satellite government affairs Patricia Cooper described the company’s broadband plans in a Senate Commerce Committee hearing in May. She said that SpaceX will begin testing the satellites within months and launch one prototype before the end of this year.

The launch of 4,425 operational satellites is slated to begin in 2019 with the system reaching full capacity in 2024.

SpaceX has also proposed an additional 7,500 satellites operating even closer to the ground, saying that this will boost capacity and reduce latency in heavily populated areas. But Cooper offered no specific timeline for this part of the project during the May hearing.

SpaceX is not the only company seeking to build a low-Earth, high-capacity satellite broadband network. A company called OneWeb was the first to seek Federal Communications Commission approval for such a system, and it received a key approval in June. OneWeb, which intends to use 720 satellites, is planning to start offering broadband services in Alaska as early as 2019. Another company called LeoSat says it is launching up to 108 low-Earth-orbit satellites.

3 Pro Tips for Increasing Instagram Followers, Engagement and Conversions

Is your company looking to get more out of social media this year? If so this post is for you!

Today I want to talk about three big goals: how to get more Instagram followers, how to increase engagement and how to drive more conversions.

To do that I thought we could deconstruct one of the top Instagram accounts and see what sets it apart from other branded accounts.

Entrepreneur put together a fantastic list of award-worthy Instagram accounts for us to take inspiration from, but today we’re just going to look at the number one account: Lowe’s Home Improvement.

We’ll start at the top (with the bio) and dive into the meat (linking people to a website) as we move through these Instagram marketing tips. Let’s jump right in!

1.Include a benefit-driven bio.

It’s common for a businesses to include a short description of the company in the Instagram bio area.

For example, the software company called HubSpot includes a bio description that reads “A full stack of products for marketing, sales and customer relationship management.” That’s a totally accurate description of their company which makes it a really good bio.

Lowes takes their Instagram bio to the next level by not only including a description of the company but also detailing why you should follow the @LowesHomeImprovement account.

The Lowes bio reads, “Inspiring your home improvement journey. Your house becomes a home when you start with Lowe’s.”

Lowe’s is able to do this because their Instagram name is “Lowe’s Home Improvement” rather than just Lowes. This adds on a descriptor for anyone who might not know what type of store Lowe’s is.

By including the descriptor in its Instagram name the company frees up space in the bio to speak to the user deciding whether or not to follow the Lowe’s account.

While it may be your preference to keep an Instagram handle as short as possible, keep the Lowe’s naming strategy in mind if you want to build up a large following.

2. Share a shoppable link.

Instagram photos aren’t clickable unless you make them into an ad.

This can be a real problem for brands that want to link followers to a website where more information can be found or products can be purchased. Many brands use the “click link in bio” approach to move followers from Instagram to their site — and I definitely think that’s a smart tip.

Lowe’s uses this approach as well. You can see how they did it in this post below. Notice how it says, “Find inspiration with the link in profile.”

Many brands will use this tip to drive traffic to a specific URL on their site. This is a great idea unless you post multiple times per day and are always mentioning different products. Then it becomes quite difficult to manage because you have to update the link at exactly the right time to make sure you are directing traffic to the right page on your site.

If you forget to update the link in bio and a new post goes up you’ll be directing traffic to the wrong page and will end up with frustrated shoppers. That’s definitely not what you want, luckily there is a great work around.

Recommended for You

Webcast, September 27th: How to Double Your Email List

You can create a shoppable Instagram feed using a software platform like Curalate’s Like 2 Buy It solution. Using Like 2 Buy It, Curalate will automatically duplicate your Instagram feed and allow you to assign specific links to each photo.

This is exactly what Lowe’s does to keep their shoppable link up to date. You can see in their bio they link to a specific Like2Buy link.

When you click the link it takes you to their shoppable feed. You can then click any of the photos to be taken to a specific product page or collection on their site.

For example if you click the first photo in the top left you will be taken to this page where shoppers can learn more about putting together a front patio and shop the items shown in the picture:

Using a shoppable link like this creates a seamless experience for followers and allows you to increase your sales from Instagram!

On the Curalate website, the Digital Brand Manager for Fossil says, “Traffic has substantially increased since we implemented Like2Buy and all of our channels have seen the positive effects of both added followers and the new and highly engaged audience.”

Additionally, the social media manager at Forever 21 says that “Like2Buy has assisted Forever 21 in turning a social channel that was built purely for brand awareness into a revenue driver.”

If your company is looking to achieve similar results look into creating a shoppable link as soon as possible!

3. Make great use of video.

If you browse through the Lowe’s Instagram feed you will see lots of videos included among the still photo updates. Videos allow you to explain how to use a product or service in an easier and faster way than text.

Video also allows you to show off a product from multiple angles, or in the case of Lowe’s, it allows the brand to show off a big area like a garden or a living room.

There is no doubt that posting video can be beneficial for many brands, but the key thing to do is post the video at the right time. CoSchedule has found that posting at 9pm garners 34% more interactions than any other time, and that, generally speaking, posting videos between 9pm and 8am is best.

There are many reasons this could be, but my best guess is that many people are unable to watch videos at work. It’s easy to discreetly scroll through a bunch of photos but once volume is involved it’s less easy to hide what you’re doing. Whereas when you’re at home and relaxing for the night you can easily play a video without worry or distraction.

Getting Started

Now that you have a few ideas for growing your Instagram follower count, increasing engagement and driving conversions it’s time to get started!

If you have any questions leave a comment below and I’ll do my best to answer!

How to Downgrade iOS 11 to iOS 10.3.3 on iPhone and iPad

How to downgrade iOS 11 to iOS 10

Don’t like iOS 11 on your iPhone or iPad? You can downgrade to iOS 10.3.3 if you act quickly. Maybe you don’t like the update, maybe you find iOS 11 battery life to be poor, or app compatibility to be a problem, or perhaps you think the performance is subpar. Whatever the reason, you can easily downgrade iOS 11 if you need to, but the ability to downgrade is only available for a limited time while Apple continues to sign the prior operating system release of iOS 10.3.3.

We’ll walk through how you can downgrade iOS 11 back to iOS 10 on an iPhone or iPad.

This guide requires iTunes and a computer, internet access, an iOS 10.3.3 ISPW file, and a USB cable. There is no way to downgrade iOS 11 without iTunes and a computer.

Important note: downgrading iOS 11 to iOS 10.3.3 can cause data loss, including the removal of important data or everything on your iPhone or iPad. Thus it is critical to have a backup that is compatible with iOS 10 available before downgrading (one should have been made prior to updating to iOS 11 in the first place), this is because iOS 11 backups are not compatible with iOS 10 or other prior releases. If you only have a backup for iOS 11, then downgrading to iOS 10 may require you to update again to iOS 11 in order to restore from that iOS 11 backup. If you don’t know what you are doing and do not have adequate backups, do not attempt to downgrade or you may experience permanent data loss on the iPhone or iPad.

We’ll cover two ways to downgrade, a simple way that should work for most users, and an approach that requires Recovery Mode if the first downgrade method fails.

How to Downgrade iOS 11 to iOS 10.3.3 the Easy Way

Be sure you have recent backups available of your iOS device to avoid potential data loss. An iOS 11 backup is only able to be restored to an iOS 11 device, thus you would need an iOS 10 backup to restore to iOS 10. Failing to have a compatible backup can lead to permanent data loss.

  1. Go here and download the iOS 10.3.3 IPSW file for the iPhone or iPad you wish to downgrade and save that .ipsw file somewhere easy to locate like the desktop
  2. Downgrading from iOS 11 to iOS 10 requires an IPSW file

  3. Open the iTunes app on a Mac or Windows PC
  4. iTunes

  5. Using a USB cable, connect the iPhone, iPad, or iPod touch you wish to downgrade to the computer
  6. iPhone USB charging cable

  7. Select the device in iTunes by clicking on the little device icon in the upper left corner of iTunes
  8. Select iOS device in iTunes

  9. Now under the device summary section of iTunes, click the ‘Update’ button using the appropriate modifier key to begin the downgrade process:
  • Mac OS: OPTION + click the “Update” button
  • Windows PC: SHIFT + click the “Update” button

Downgrade iOS 11 via iTunes

  • Select the iOS 10.3.3 .ipsw file you downloaded in the first step, and choose to update to that version
  • The iPhone or iPad screen will turn black as the downgrade begins, rebooting multiple times with a progress bar and Apple logo as the downgrade completes
  • When the downgrade has finished the device will boot back up into iOS 10, the process can take a while if the device has a large amount of used storage
  • The downgrade from iOS 11 to iOS 10.3.3 should go without a hitch, assuming you chose the proper iOS 10.3.3 IPSW file for your device, and assuming Apple is still signing the system software. Once Apple stops signing iOS 10.3.3 then downgrading to it from iOS 11 will be impossible.

    Some users have reported that sometimes data in iBooks, Notes, Music, and Messages may go missing with the “update” downgrade approach outlined above. If that happens to you, simply restore the device from an iOS 10.3.3 compatible backup once the device is back on iOS 10.3.3.

    Note that if you choose “Restore” in the above process and then select IPSW, then the device will be either restored from a backup made compatible with iOS 10.3.3 or setup as new like a standard restore process, which can then be restored with a compatible backup.

    If for some reason the above downgrade method fails, you can use the Recovery Mode approach to downgrading iOS 11 detailed next.

    How to Downgrade from iOS 11 with Recovery Mode on iPhone and iPad

    Rarely, the above downgrade process will fail or get stuck on an  Apple logo, or stuck on a black screen. If this happens, you can start the downgrade over again while the iPhone or iPad is in Recovery Mode or DFU mode*

    1. Launch iTunes on the computer
    2. Download the appropriate iOS 10.3.3 IPSW file for your device that you want to downgrade
    3. Put the iPhone or iPad into Recovery Mode using the instructions appropriate for your device:
    • For iPad, iPhone 6s and earlier with a clickable Home button, and iPod touch: Press and hold both the Power button and Home button at the same time. Continue holding the buttons down until you see a recovery mode iTunes connect screen (this happens after you see the Apple logo, just keep holding the buttons)
    • For iPhone 7 and iPhone 7 Plus: Press down and hold the Power button and Volume Down button concurrently and continue holding until you see the recovery mode screen, this happens after you see the Apple logo so continue holding the buttons until you see the recovery mode indicator of the iTunes logo
  • With the iPhone or iPad in Recovery Mode, connect the device to a computer with iTunes
  • For Mac, OPTION click on “Restore” and for Windows SHIFT click on “Restore” and select the iOS 10.3.3 IPSW file you downloaded in the second step
  • Restore the device to iOS 10.3.3, when the restore is complete choose to setup as new or restore a backup that is compatible with iOS 10.3.3 (note that iOS 11 backups are not compatible with prior iOS releases)
  • * You can learn how to put iPhone 7 into DFU mode here and how to put other iPhone and iPad models into DFU mode here. It’s unusual to need DFU mode to downgrade unless something has gone wrong and the device has become totally unresponsive.

    Help, My iOS 11 Backup Won’t Work on iOS 10!

    If you only have a backup from iOS 11, then it will not work with an iOS 10.3.3 device that has been downgraded. Instead, you will need to download the iOS 11 update or update the device to iOS 11 through Setting app, and then restore the iOS 11 backup to the device after it has been updated to a compatible version of system software. There is no way to make an iOS 11 backup compatible with an iOS 10.3.3 device as the iOS backups are not backwards compatible.

    What’s your experience with downgrading iOS 11? Why did you downgrade and how did it go? Share your experience in the comments below!

    Local company creates high-tech wristband for alcohol drinkers


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    Local company creates hightech…






    SANTA BARBARA, Calif. – The creative forces behind Milo Sensors call their biometric sensor bracelet “the Fitbit for drinking.”

    “It’s a fun device,” said Evan Strenk. “It’s not invasive, it doesn’t prick you. Just put it on and forget  about it and all the information is through your smartphone.”

    Strenk, CEO and co-founder of Milo Sensors and Bob Lansdorp, CTO and co-founder, met with  NewsChannel 3 at their offices on the campus of UC Santa Barbara. 

    The high-tech wristband reads ethanol, the intoxicating ingredient found in alcohol. 

    “Your skin is a super-highway of small molecules,” Strenk explained.

    As you sip and schmooze at the bar, Proof wearable is watching your back. And the sweat on your wrist. The device monitors your blood alcohol level through perspiration.

    “Say you want to drive home later–you set .08 and all of the sudden your phone buzzes two hours later when you hit .08,” Strenk said. “You’ll know, in the moment, not to have another drink.”

    “If you ask the average person, ‘How long do you think it takes before you hit peak blood alcohol concentration after you have a drink?'” Lansdorp suggested. “Most people would say, ’20 to 30 minutes.’ Actually, it’s 80 minutes.”

    The device works off of a disposable, 12-hour cartridge and caters to people who drink responsibly. 

    If the sleek device looks like the creators took a bite out of the Fitbit, they didn’t. They’ve had their own research team hard at work in offices and a lab in the Bren Hall building on campus, starting back in 2015 when Strenk and Lansdorp went through the New Venture Competition at UCSB with their concept for a wearable blood alcohol sensor.

    Two years later, Milo Sensors revealed its product at the International Consumer Electronics Show in Las Vegas in January of this year. Four months later in May, the group launched on Indiegogo, Inc. Strenk said they sold out of 700 Proof wearable devices in one week and reached their $25,000 goal within 24 hours.

    Strenk said the Milo Sensors team decided to make another run and sold out of another 700 Proof wearable bracelets, earning $53,000 in one week.

    The estimated shipping date is December, at the earliest. Strenk said the company is currently in pre-production mode and working to expand operations into the mainstream market sometime in 2018. 

    Strenk said a starter kit will retail for $150 and include a Proof wristband, charger kit and a one-month supply of 12-hour disposable cartridges.

    The hope is, Proof wearable will be a great way to monitor a night out on your own, rather than at the opposite end of a police stop.

    “Our analogy we use is: A breathalyzer gives you one image of your evening, where we give you a movie,” Strenk said. 

    For more information, log onto milosensor.com and proofwearable.com.