The online marketing industry is volatile and complex. It is an exciting one for those who stay up on latest trends. Each year, a host of sweeping changes are dictated by new software, new companies, new hardware and new user preferences. Many businesses in the world either adopt or ignore these changes. Early adopters are also in the competition of cementing their reputations or appealing to new markets.
Here is the list of top 6 online marketing trends at present.
Video ads will dominate
Video ads are not new in the field of online marketing. There are many social channels on the Internet that offer advertisers video options. Nowadays, users are becoming more accepting of video ads online. Even in most unexpected places, video ads pop up.
App indexing will lead to apps explosion
App indexing has been offered by Google for a while. The online visibility advantages of a dedicated app will be realized by more business owners because the ranking possibilities for apps become more complex. Apps can do everything like the websites, except they are more convenient, accessible and intuitive.
Desktop will be completely dominated by mobile
2015 was a year when search engine giants announced the overpowering dominance of mobile over desktop. You don’t need to have a desktop site to do online marketing. A mobile site with no desktop counterpart is also acceptable, according to Google. It clearly marks the beginning of a new genre of mobile-focused online marketing.
A kind of optimization will be led to by digital assistants
Thousands of unknown visitors can see your site with the help of two highly popular strategies – search engine optimization (SEO) and pay-per-click (PPC) advertising. The key of optimization in the new format is to ensure that these assistants can easily access to your business information.
Virtual reality will emerge
Different virtual reality devices are set to release in the upcoming years. Many of them are available for general use, while others are meant for certain applications. An entire new medium of online advertising will be introduced by these virtual reality devices.
Advertising will become more costly
Advertising cost will increase due to the high competition in online marketing world. An increase in demand will lead to an increase in price.
These are some of the many trends of online marketing that will emerge in the next few years. Start early to get more time to adjust the full advantages of your forward-thinking campaign.