LG Electronics has launched a limited edition “super” premium phone in South Korea.
The company will sell only 300 units of the LG Signature Edition, which will be priced around 2 million won ($1,800), higher than iPhone X’s 1.63 million won in the country.
LG has used the Signature brand for its high-end home appliances and TVs, but this is the first time it is being used for a phone.
The company’s reshuffle last week shows that its mobile business will likely be subsidiary to its TV and home appliance businesses. CEO Jo Seong-jin originally started the Signature brand in home appliances, with great success that led to record profits.
LG said the Signature phone, which comes in black and white, was made from materials used in boutique watches.
The design is focused on being “simple” and “dignified”. The backside uses zirconium ceramic that is said to reduce scratches. Consumers can choose to engrave their names in the back cover.
Its specification is near identical to the V30 and the phone has 6GB Ram and 256GB internal memory. It comes with Android 8.0, has Qi wireless charging, and LG Pay. It sports a 6-inch OLED display, has a 3,300 mAh battery, and a dual camera.
LG’s mobile business has posted 10 straight quarters of losses.
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