Instagram CEO confirms live video is coming

It was only a matter of time, but Instagram has confirmed today that it’s working on its own live streaming implementation.

It’s another way Instagram is trying to differentiate from Snapchat after closely copying Stories, but then continuing to improve on the concept with additional features (as seen in today’s batch of updates).

There’s also the question of whether Instagram streaming will tie in with Facebook. When you post an image to Instagram, it will also post on Facebook by default, but not the other way around. It’s possible Instagram could take a similar approach with live video, but given the app has yet to integrate Stories with its parent network, there’s nothing to suggest it would do the same for live.

In any case, live video seems like a natural extension for the app. I mean, it’s called Instagram for a reason; it’s always been about sharing moments, in the moment.

But please, just don’t livestream your next brunch at a trendy restaurant. Photos will suffice.

Via The Verge

Instagram gets ready to go Live with video.
on Financial Times

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