How to keep 10,000 people happy

Over the years, TNW Conference Europe has grown from a niche event, catering to a few hundred insiders, to a festival-like tech extravaganza, hosting 10,000 tech enthusiasts in May 2016.

Though the location stayed the same, the amount of conference attendees almost tripled from 2015 to 2016 (including the side events and parties, a staggering 24,000 visitors were recorded!). This meant a lot more work logistically.

A new era of tech events has begun

We’re back in New York this November for the 4th edition of our growth-focused technology event.

How did we not only keep so many people happy, but end up winning the “best European conference of 2016” award?

Here are three important points:

1. Give the people what they paid for

Let’s start with the obvious: One of the main reasons to attend a conference is to be among the first to hear the best in your field deliver inspiring talks about the newest industry trends and developments; indispensable knowledge to take away and apply to your own business.

And at TNW Conference – from Amazon’s CTO to Zipcar’s Co-founder – we invite true tech authorities; just take a look at our upcoming and past speakers.

Secondly, people come to network. Our business floor provided the perfect space for startups to showcase their next game-changers to clients, press and investors, and the meeting spaces enabled new partnerships to be made and deals to be closed. And with our networking app with LinkedIn integration, connecting with attendees and companies was one click away.