Facebook Live is becoming a shitstorm of epic proportions

When giving a platform to someone, it quickly becomes apparent that not everyone is worthy of having it. If you don’t believe me, a 10-minute perusal through Facebook Live is probably all you’ll need to see the light.

The tech-charged world we live in has left us fortunate to be able to log on and broadcast a message to a potential audience of billions. Some take full advantage of it by making it a value-added proposition. Whether creating art or offering sound advice, the Casey Neistat’s and Gary Vaynerchuk’s of the world are who live video was made for.

These two, and countless others provide real value in their creative work — in both entertainment and utility. But hell, I’m not picky; I’d settle for either of the above — even ‘Real Housewives’ can check one of the two boxes (for some people, anyway).

What I can’t wrap my head around is the engagement-seeking behavior that drives people to post something like this:

That, my friends, is a pre-recorded ‘Live’ video. As you can see, our own Matt Navarra took issue with it. He’s not wrong. The comment exchange started when Navarra asked him why he was sharing a recorded video. Boz’s response and Navarra’s follow-up are pictured.

Can’t lie, I chuckled more than a little at the ‘it was recorded live” comment. You mean, like, um, everything that is now archived?

Boz just shared the content, so the bigger issue isn’t really him. It’s Facebook pages like ‘Insterstinate’ that game Facebook’s algorithm by posting ‘Live’ videos that are really just recorded loops.

Worse, they’re building this engagement by using video content they don’t own. Noticeably absent is a link to the original, or a disclaimer that this isn’t really live. Worse still, it’s a 26-minute video looped for over two hours! If you need one last ‘fuck you,’ it’s from a Facebook page with nearly 500,000 ‘likes’ that hasn’t produced a single piece of original content — live or archived.


If you want to write that off as a single bad example, don’t.

How about Santa Claus with a ‘Live’ countdown timer until Christmas.

Can someone point me to the kid that’s unfortunate enough to have to watch this for the next month and a half? Seriously, that’s some Guantanamo-esque torture if I’ve ever seen it.