New York Knicks owner James Dolan, a successful businessman, knows how to run a company. But the changing sports media market may finally force him to sell the Knicks.
There is no doubt New York Knicks owner James Dolan raised an eyebrow when the Houston Rockets sold for $2.2 billion. Similarly, he surely took notice when the Los Angeles Clippers sold for $2 billion to Steve Ballmer.
The Clippers sale was a special circumstance and was a forced sell because of the behavior of owner Donald Sterling. However, the sale of the Rockets signaled a new era for the business side of the NBA.
Money makes the world go round and there is plenty available in professional sports. Furthermore, the decline of MLB and even the NFL opens the door for the NBA. Team owners, players and the league itself reap the financial benefit of renewed interest in professional basketball.
Anyone that owns a business or pays attention to financial markets understands the risk involved. Ultra successful financiers buy at a low price and sell at a high price. Consequently, it may now be high time for Dolan to sell his Knicks.
A bundled mess
The New York Knicks and the entire NBA owe much of their financial success to TV rights deals with various national and local broadcasters. However, recent trends show a decline in subscribers for one of the NBA’s biggest partners: ESPN. Andrew Bucholtz of Awful Announcing reports ESPN lost 220,000 subscribers between March and August.
In May, Claire Atkinson of the NY Post reported ESPN‘s household viewership was down 3.3 percent from last year. One reason for this downtrend is how TV viewers are moving away from traditional cable and satellite bundles in favor of streaming services. The question is, how does this affect the New York Knicks and James Dolan?
James Dolan has made a fortune off of the same kind of Cable/Satellite bundles that seem to be trending downward. A report by Trey Williams of Market Watch on Monday revealed at least one market analyst thinks the Knicks could be sold. The reasoning? Before being caught up in the future downward trend, Dolan could sell the Knicks before the market for NBA teams collapses.
The future value of television rights for NBA games could drop as people move toward streaming services and away from traditional bundle packages. Eventually, that could erode the value of NBA franchises, like the Knicks. James Dolan may be a bad team owner, but he is not a dumb businessman. If Dolan foresees the NBA’s bubble bursting, he will sell the Knicks in a heartbeat.
Since 2010, 14 NBA teams of various market sizes have been sold, as noted by Tim Cato of SB Nation. In other words, almost half of the NBA’s franchises have changed ownership in less than a decade. This upward trend won’t last forever and eventually, record-breaking sale prices will be a thing of the past.
According to Forbes, the New York Knicks are the most valuable team in the NBA. No doubt, Dolan is aware that the future sale price of the Knicks would top $2 billion. Furthermore, the previously mentioned shift in television viewing means eventually, there will be less TV money for owners to split. The Market Watch report quoted Dolan’s thoughts on the future of TV rights:
“Today’s monetization system, the one we’ve had over the last 20 years… Where 90 something percent of the American public who has television pays for ESPN whether they watch ESPN or not, right?” Dolan said during a future of sports content panel at the Consumer Electronics Show in January. “All of that advertising, if that system falls apart, which it looks like it is starting to erode now, it will not even come close to that kind of production of rights value and that’s really the thing we will all have to grapple with.”
Dolan is already grappling with what the future holds for TV rights and for his business interests. While it is possible Dolan will stubbornly keep the Knicks, it wouldn’t be a smart business decision. There are no guarantees the next television deal will be anything like the $24 billion deal the NBA began last season.
Recently, Dolan has taken a notable step back from involvement in the day-to-day basketball decisions of the Knicks. A new front office led by Steve Mills and Scott Perry is dealing with Carmelo Anthony without any meddling from Dolan.
Just because it makes sense for James Dolan to sell the New York Knicks doesn’t mean it will happen. Yet, overblown values of NBA teams and the decline in subscription-based television may force Dolan to finally put his Knicks on the market.