Most current Piper Jaffray teen study shows Apple iphone and Apple Enjoy carry on to dominate

As it does towards the finish of every single 12 months, Piper Jaffray currently has unveiled its Slide 2017 version of “Taking Inventory with Teenagers.” This study aims to review what companies teen buyers are most interested in, and every single time, Apple is just one of the top rated performers.

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The most current study unveiled currently and it shows the Apple iphone carry on to rise in level of popularity between teenagers. This time all over, 78 p.c of teenagers surveyed claimed to very own an Apple iphone, up from 76 p.c all through the previous study before this 12 months, and 74 p.c previous 12 months.

As far as order intent goes, some 82 p.c of teenagers claimed their future smartphone will be an Apple iphone, which is the maximum variety Piper Jaffray has viewed in any of its surveys and up from 81 p.c before this 12 months.

The Apple Enjoy isn’t virtually as well known as the Apple iphone between teenagers, but it’s expanding. Just 12 p.c of respondents claimed to have an Apple Enjoy, with 17 p.c indicating they plan to order just one within just the future 6 months. Very last time all over, 13 p.c of teenagers experienced order intent when 10 p.c currently owned an Apple Enjoy.

As far as social media platforms go, Snapchat will come in at the top rated, ranking as the favourite of 47 p.c of teenagers. Instagram follows with 24 p.c and Facebook with 9 p.c. Twitter and Pinterest round out the top rated 5 with 7 p.c and 1 p.c, respectively.

Netflix ranks as the top rated movie use services with 37 p.c, when YouTube follows closely in second with 29 p.c. In conditions of songs, 35 p.c say they listen to Pandora when 49 p.c say they choose for a system this kind of as Apple Audio, Spotify, or YouTube.

Extra information from the Piper Jaffray report can be browse below. It covers all segments of the sector, ranging from the food sector to buying and far more. Does Piper Jaffray’s study correlate with what you see in the actual environment? Enable us know what you think down in the feedback.


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