Labrinth Job interview: New Apple View Commercial’s Secret Artist

You can find been much speculation online around who sings the track in the ad, with Shazam failing to figure out the monitor.

Apple released a new commercial this 7 days marketing their new Sequence 3 Apple View, but viewers appear to be to be far more excited about the catchy tune actively playing in the commercial’s track record than the item itself. 

After much speculation on social media around who was singing the track — with quite a few frustratedly tweeting that Shazam and other audio-recognizing apps could not identify the artist — Labrinth, an English-centered singer/songwriter has verified that he is the secret male behind the featured monitor named “Misbehaving,” which serves as a sneak-peek to his forthcoming album Take Me to the Fact

Though the name does not ring an immediate bell, the quietly successful artist is the musical genius behind viral sensations this sort of as Noah Cyrus’ “Make Me Cry,” Sia’s “To Be Human” from the Marvel Woman soundtrack, Tinie Tempah’s “Move Out,” and quite a few, many far more. Lab has observed huge results in his personal audio also, with his debut single “Beneath Your Wonderful” featuring Emeli Sandé peaking at No. 34 on the Scorching 100 and Adele declaring that his most new single “Jealous” was her “go-to track for the duration of the filming of her ‘Hello’ video.” Madonna even personally picked Lab to sing her tribute track at Billboard’s Gals in Songs 2016 party in advance of accepting her award. 

In essence, if you will not already know his name, you should start off having familiar. And if you will not know his audio, perfectly, you could be living below a rock. 

Though Labrinth (born Timothy Lee McKenzie) is already a big name in the U.K., this new Apple commercial may possibly show a formative stage that launches him into worldwide stardom. The commercial focuses on a younger boy skateboarding as a result of hallways, prepare stations and supermarkets as the weighty, upbeat, synthesized beat of “Misbehaving” plays in the background with Labrinth’s crafty lyrics almost narrating the reckless actions of the commercial’s characters.

“I sense like I have audio to share with the globe so I’m so completely ready to make it to that worldwide amount so which is pretty much exactly where I’m at ideal now,” Lab tells Billboard. “And it feels like all the chances that are lined up are centered on that. So I’m just mega-excited about sharing what I have been creating for this sort of a even though.”

But even with all of his previous and impending results, Lab reveals that he doesn’t imagine about it also much. “I will not imagine about the results that I’ve experienced — I’ve experienced a good deal of success with audio — but I always look at it like it’s a new working day,” he says. “I sense like it will make you imagine about audio and the way you think about lifestyle, like clean each time. So every thing I have finished I definitely recognize and I’m so grateful for it but the upcoming stage for me is ‘how can I make anything that provides me ideal again to the emotion that I created with the final album.”

In phrases of the artist’s potential targets? “My main detail is I just want to share as much hope and happiness as possible for audio. If I can share as quite a few moments and help folks believe that in on their own … if I can do that, then I’ll sense like my job is finished.”

View the Apple View Sequence 3 Business, showcasing “Misbehaving,” under.

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