Cheddar has learned that Snap Inc. plans to announce its long-running gaming platform for developers next month.
The mobile gaming platform, with the internal code name "Project Cognac," will feature a handful of external developer games designed to work specifically in the Snapchat app, according to a person familiar with the subject.
The new gaming initiative will be unveiled at Snap's first-ever summit for content and developer partners in Los Angeles on April 4, the official said, adding that video initiatives such as more original shows would also be announced. An invitation to the event that was seen by Cheddar includes the slogan "Less Words." More games. "- a nod to the gaming platform.
Snap acquired last year a small Australian gaming studio called Prettygreat for $ 8.6 million, according to financial documents filed publicly with the Australian government and acquired by Cheddar. One of Prettygreat's employees was behind the hit mobile games "Fruit Ninja" and "Jetpack Joyride".
CNET previously reported that Snap had invested an undisclosed amount in Prettygreat, and Business Insider reported a year ago that Snap had acquired an online gambling engine called PlayCanvas. The information first reported that Snap was working on a gaming platform in mid-2018.
A Snap spokesman declined to comment on the recording of this story.
Snap has already shown interest in the game by launching a handful of its own lightweight augmented reality games in the Snapchat app in early 2018. A year ago, Chinese technology giant Tencent had acquired about 10% of the listed shares. on the Snap stock market.
Tencent, who makes extremely popular games like "King of Glory" and "League of Legends," said he hoped to collaborate with Snap on mobile games at the time. It is unclear if any of Tencent's properties, including game publisher Riot Games, will be involved in the launch of Snap's gaming platform.
The games could be a new source of revenue for Snap, whether through integrated shopping or advertising. Snap's shares have surged in recent days, with a positive sentiment towards its latest results. Growth in the number of users has been steady, but revenues have increased 36% to a record $ 390 million. Snap began slowly rolling out the all-new redesign of its Android app, which, according to the company, is expected to boost growth.