Facebook begins deploying a dedicated Facebook Gaming tab with a custom feed for some users

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Facebook's gaming efforts and Twitch's challenge are making another big step today, as the social network begins the initial deployment of a dedicated Facebook Gaming tab in the app's main navigation. Facebook. The goal of this new addition is to help people find more easily games, streamers and groups of games that they follow, as well as discover new content, according to their centers of interest.

After clicking on the new Games tab, a content feed points to instant games that you can play with friends. videos to watch among the best streamers, sports organizations and game publishers; and updates from your different gaming groups, says the company.

The new Facebook Gaming tab is based on the video game destination launched last year by the site under the name Fb.gg. This center offered a collection of all video games streaming on Facebook and a means of interaction for players and fans. As a top-level navigation element, the new Facebook Games tab will further extend the scope of the gaming platform.

While Twitch and YouTube now dominate the gaming space, the advantage of Facebook – beyond its scope – is its promise to reduce the number of transactions. On Fb.gg, players were able to attract new fans through Facebook-based custom recommendations based on user activity and then monetize those viewers via a virtual failover mechanism.

The share of these tips used by Facebook ranges from 5 to 30%, the size decreasing as users purchase larger packs of virtual currency. At the same time, fan subscriptions for Facebook fans by fans for streamers should also be reduced by 30%, just like YouTube, but less than about 50% for Twitch.

This could potentially attract streamers who want to maximize their revenue and think they can transfer their audience to a new destination. Of course, some streamers may not trust Facebook to maintain those same percentages over time, nor believe that it will ever offer the kind of features and innovations that a more gaming destination will targeted as Twitch can offer.

Last year, Facebook also tried to make its mobile gaming hub with the launch of Fb.gg as a stand-alone mobile application.

The application, like the online gaming platform, offered players and fans a way to discover content, reach communities and even play instant games such as Everwing, Words with friends, FRVR Basketball, etc.

However, the strategy of separating Facebook's gaming efforts from those of Facebook's main site may not have paid off: the Android Fb.gg app, for example, has just over 100 000 installations according to Google Play.

Just as YouTube has decided, Facebook will now harness the power of its platform to boost interest in game content.

In September, YouTube had announced at its gaming hub a new homepage directly on YouTube's homepage and that it would close its standalone game application. (The latter does not seem to have occurred, however). As YouTube noted, gambling was a popular category, but the majority of viewers were not looking for a separate app or experience – they were just visiting YouTube directly.

Likewise, Facebook claims today that more than 700 million people play games, watch video games or participate in Facebook gaming groups. This is a much larger number than those who downloaded the Fb.gg application, and surely a much larger number than those who visited the Fb.gg destination directly.

That said, Facebook is continuing its mobile testing with a standalone (renamed) Facebook gaming application on Android, which will have more features than the Games tab.

Facebook says it will roll out the Games tab for a subset of the 700 million Facebook gaming fans and that it will expand over time to more and more people. 39, game enthusiasts on the entire network. If you do not see the new tab in your main navigation bar, you can still find it by going to the Facebook Bookmarks menu.