We believe that technology realizes its true potential by endowing it with human creativity and ingenuity. Since our inception, we have built our devices, software and services to help artists, musicians, creators and visionaries do what they do best.
Sixteen years ago, we launched the iTunes Store with the idea that there should be a place of trust where users discover and buy good music and every creator is treated equitably. The result has revolutionized the music industry and our love of music and the people who compose it are deeply rooted in Apple.
Eleven years ago, the App Store brought the same passion for creativity to mobile applications. Over the past ten years, the App Store has helped create millions of jobs, generated more than $ 120 billion for developers and created new industries through businesses created and developed entirely in the business. 39, ecosystem of the App Store.
Basically, the App Store is a secure platform where users can trust the applications they discover and the transactions they make. And developers, from junior engineers to large companies, can rest assured that everyone follows the same rules.
That's how it should be. We want more applications companies to thrive, including those that compete with certain aspects of our business because they make us better.
What Spotify requires is something very different. After using the App Store for years to dramatically expand their business, Spotify wants to retain all the benefits of the App Store ecosystem, including the substantial revenues generated by the customers of the company. 39; App Store, without making any contribution to this market. At the same time, they distribute the music you love while making a smaller and smaller contribution to the artists, musicians and songwriters who create it – even going so far as to bring these creators to justice.
Spotify is perfectly entitled to determine its own business model, but we feel compelled to react when Spotify summarizes its financial motivations in a misleading rhetoric about who we are, what we have built and what we do to support independent developers, musicians, writers and composers. creators of all bands.
We therefore want to touch on a few key points: