Garmin brings its smart watches focused on fitness in a more upscale direction with its new line Marq. It is a series of luxury watches that will cost between 1,500 and 2,500 US dollars. They are aimed at the high-end watch market, which could normally turn to a high-end mechanical watch such as a Rolex, Breitling or Omega.
A more luxurious version of Garmin GPS watches
To this end, Garmin launches five smart watches in the Marq line, each supposed to fulfill a different role than traditional watches: driving, flying, boating and hiking. Garmin also follows the footsteps of companies like Tag Heuer and Louis Vuitton by offering the quality of workmanship, materials and price of a high-end mechanical watch fused with the internal components and flexibility of a smart watch. So while each Marq watch has unique features, they all share a titanium case, a sapphire crystal, and Garmin's suite of smart watch features, such as notifications, activity tracking, heart rate sensors, and more. and integrated music storage.
From left to right: the Marq aviator, the expedition, the pilot, the captain and the athlete.Image: Garmin
The five watches are:
The watches look nice. Each has a design for a particular area (the aviator looks like a pilot watch, for example). But by limiting the unique functions and applications to specific models, one has the impression that Garmin somehow misses the point of making these watches smart watches. The major disadvantage of a mechanical watch is that a pilot watch will never be useful for diving because it lacks physical complications and dials to track this type of data.
A smartwatch does not have these. In theory, there is no reason why all these watches can not run all these applications, creating a monitoring tool that works for each type of function instead of dividing them into five models. At this moment, they feel strangely wedged in the middle. Garmin watches do not have the longevity and style of a mechanical model, but they are unnecessarily blocked by many limitations. Nevertheless, it is interesting to see another smartwatch maker try his luck in the world of luxury watches.