Jeffrey Katzenberg and Meg Whitman today announced a set of new series and new projects for their next video streaming service, Quibi. The list includes an original story that complements Telemundo's hit show "El Señor de los Cielos", a musical show produced by Justin Bieber, director and host of the Scooter Braun show; a show from Jennifer Lopez's company on the power to give and pay ahead; as well as something called "Frat Boy Genius", which will focus on the rise of Snapchat – and more specifically of its creator, Evan Spiegel.
"This is the story of how he built and created Snapchat, which is one of the major social platforms of our time," said Katzenberg. "And we want to tell a story as compelling and interesting about the creation of Snapchat and the story of Evan as"[The] Social Network "was for Facebook," he added.
The project will be based on the script of the same name, which had written Spiegel as a Stanford student partying, according to Vulture's critique of this highly fashionable scenario.
"It should be flattered," said Katzenberg, of Quibi's plans for the Spiegel-focused project.
Katzenberg and Meg Whitman, CEO of Quibi, were at SXSW to talk about the upcoming video streaming service, which plans to offer a short form video designed for mobile. On Quibi, consumers watch "quality" videos cut into smaller pieces, including original written and unwritten content, exclusives from Quibi's partners, and other daily news and sports programs.
Some of Quibi's content plans have already been announced.
For example, Deadline announced last fall that filmmakers Sam Raimi, Guillermo del Toro and Antoine Fuqua and producer Jason Blum will all create series for this service. And a pitch deck had touted other examples of Quibi's programming, such as a show entitled "Inspired By" with Justin Timberlake and "Under the Gun" with Kobe Bryant. In addition, Katzenberg himself revealed in an article on LinkedIn that Quibi was working on a series related to basketball with the production company Steph Curry.
However, Snapchat's founding story shows how Quibi could capitalize on the combination of its technological roots and that of the entertainment industry to decide what to give the go-ahead.
Whitman, former president and CEO of HP Enterprise, also cited another example: his penchant for using data to make decisions.
"I am deeply analytical and Jeffrey will argue in stories and allegories," Whitman said. "And I'll say," Jeffrey, do you have any data suggesting that what you just said is true? "And he will say," No, I do not have data – but that's true, "she explained.
"Then I will present data, facts, the total size of the available market, market segmentation, market research and he will say," You know, everything does not give rise to an analysis. "And I will say" No everything is wrong, but most things do, she says.
For the most part, today's discussion on the scene explained why Quibi would work and should exist – Katzenberg touting its promises as an application that will benefit from 5G mobile networks as well as cord-cutting behavior in the younger millennia, which are no longer interested in traditional pay television.
The two leaders also pointed out that Quibi was not a competitor of Netflix or YouTube – despite the same number of minutes of consumer mobile telephony and a fixed time not spent on social networks and games. mobile, for example. Instead, they believe that Quibi will be additive and that other services, such as Netflix and Disney +, can still win, even if Quibi wins.
Katzenberg said Quibi was aiming to take 20 minutes out of the 70 minutes a day people spend watching short videos, but did not think it would necessarily be to the detriment of YouTube or others.
"Six years ago, it was six minutes. A year and a half ago, it was 40 minutes. And today is 70 minutes, "he said, illustrating the rise of mobile video. "People love watching abbreviated quality content while traveling."
"What we do know is that our users are watching a lot of videos on mobile. They are excited about the opportunity to see something different. But honestly, we use a lot of judgment and we will know if it will work when it is launched, "added Whitman.
Quibi will publish more than 100 pieces of content each week, which means it will produce between 5,300 and 4,400 pieces of content a year, Katzenberg said. He also mentioned some other examples of programming, including a daily summary of the best late-night television programs, and vaguely discussed the potential of a program that would broadcast music information, as Kurt Loder once did. MTV.
Katzenberg also today confirmed the launch of the streaming service in April 2020, marking a more definitive launch date beyond "early 2020" or "spring".