Airbnb buys HotelTonight, the San Francisco-based service that allows people to book discounted hotel rooms at the last minute in 40 countries around the world. The company did not reveal how much she had paid for this nine-year-old service.
The action of Airbnb reflects a trend of the industry going in the other direction. Competitive booking sites like Expedia and TripAdvisor have been diverse, ranging from hotels to vacation rentals. HotelTonight would have been profitable in 2018. This acquisition could make it more attractive for investors as the company prepares to go public.
You can already book rooms in boutique hotels, guest houses, hostels and resorts on Airbnb; By adding HotelTonight, it will be easier for people to find hotels to stay at the last minute when the hosts are already booked, the company said. "Nearly 90% of customers who used Airbnb for the first time to book a hotel room and who returned to our platform for a second trip then booked a house," according to Airbnb.
"Much of the creation of an end-to-end travel platform is to serve every customer, as he plans his trip a year or a day in advance," said the CEO. Airbnb, Brian Chesky, in a statement announcing the acquisition. With HotelTonight, the company "will offer its guests an unprecedented last-minute travel experience, offering unique and memorable hospitality to every trip, anytime, anytime."
Airbnb has more than 5 million listings in 191 countries, but it has tried to masquerade as an "end-to-end travel platform" before its IPO, which should take place much later this year. year. In 2017, for example, he added "experiences", allowing people to book cooking classes and guided tours, although it did not really generate significant revenue, according to a January Wall Street article. Newspaper. The acquisition of HotelTonight will increase the offer and the diversity of the rooms proposed by the company.