Google launches the .dev top level domain with integrated security; Pre-orders for available domains cost just over $ 1,000, but fall to $ 17.50 / year on Sundays


Google has launched a new Internet extension specifically for developers, but if you want to have a good name, you will have to pay for it.

The .dev top-level domain already has big names to make it more credible, including GitHub, Slack, CloudFlare, and Salesforce. And the company has launched a "Dutch auction" in which it charges lower and lower fees every day for a week for those who want a .dev address.

At launch, this week you can get any .dev domain available for $ 12,500, a number that counts a lot of people. highlighted was ridiculous. Today, Thursday, you can pre-order a little over $ 1,000 (with an annual renewal of $ 17.50). If you are ready to wait until Sunday and if your favorite name is still available, you can get it for only $ 17.50 a year.

The big question is of course: why bother?

And to be fair to Google, he has in fact developed a compelling reason: integrated security. The .dev TLD is included in the HSTS preload list and HTTPS is required for all connections to .dev websites, eliminating the need for an individual HSTS registration or configuration.

This is a pretty compelling advantage over other areas if you are actually looking for a new online space for a project or the like. Moreover, the name ".dev" is rather attractive if you are in the developer area. It's certainly easy to remember and this marks the website for what it is.

Nobody is going to transfer their main business site to a .dev domain, but this could be a great place to highlight work in progress or arouse the interest of the community. TensorFlow opted for; NodeJS is at; etc.

Internal problem

In fact, Google has been sitting on the .dev top-level domain since 2015, when it reached an agreement with Amazon to exchange the .book and .talk property for .dev and .drive. Both companies filed dozens of applications for new gTLDs, paying $ 185,000 per room for fun.

Google then began to slowly warn others of the imminent launch of .dev domains on the public internet in 2017 by making a change to Chromium requiring that all domains ending in .dev (as well as .foo) use HTTPS via an HTTP protocol Strict Transport Security. (HSTS) header. The result was that many internal .dev domains only returned error messages and Google, he hoped, sensitized the developer community to the fact that it was time to get out of the .dev domains.

Well, a little over a year later, it was launched. If you are currently using an internal .dev site, it's time to move on. Or maybe buy it for good.


In the related field, the long battle around .gay was finally resolved with Top Level Design based in Portland, Oregon, taking control of the expansion after the withdrawal of two other companies, presumably after a private auction . Top Level Design is already running a number of Internet extensions, including .design, .wiki, and .ink.

The .gay extension has been controversial – but not for the reason that you may think. In 2014, a company called dotgay had asked .gay to become a top-level "community" domain, which meant that it would be managed differently from commercial interests, but also a priority over such bidders. This organization gained support from hundreds of homosexual organizations, but found itself in a bureaucratic nightmare with the DNS supervisor, ICANN.

His community offer was rejected by a third party in dubious circumstances, prompting dotgay to appeal and appeal again, and to appeal again. And even. The problem was even raised by the ICANN mediator, who used his last decision to ask the organization to give .gay to dotgay for the benefit of chrissake.

But ICANN, which claims to never go wrong despite any evidence to the contrary, refused to give in and was handed over to business entities with larger pockets to fix the problem. ®

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