During the weekend, at the Munich security conference, Google presented a white paper explaining how it fought against misinformation about its biggest services. This includes efforts covering Google Search, News and YouTube, as well as advertising platforms.
Disinformation in recent years has many names, including "false news" and "post-truth". Google describes misinformation as "deliberate efforts to deceive and deceive using the speed, breadth and technologies of the open Web", and something that undermines its mission of organizing global information.
Entities engaged in misinformation pursue a variety of objectives. Some are motivated by financial considerations and engage in misinformation activities in order to generate profits. Others are politically motivated and misinformed to generate specific points of view within a population, to influence political processes or for the sole purpose of polarizing and fracturing people. companies. Others indulge in misinformation for their own entertainment, which often involves intimidation, and they are commonly referred to as "trolls".
At a high level, the company's efforts include three strategies tailored to each product.
Make quality count
Google organizes and displays content using "ranking algorithms" that "do not [foster] the ideological views of the people who build or audit them. In Search, this is measured by many search quality assessment agents around the world who follow the guidelines.
Counter malicious actors
This includes content creators who try to deceive filing systems for more visibility, with each service describing what it entails: "a misrepresentation of the ownership or primary purpose of Google News and our products advertising, or the theft of identity on other channels or people on YouTube ". Google notes that its 20 years of experience in fighting spam can be applied to the fight against misinformation.
Give users more context
As Google News highlights last year, the company believes that "a diverse set of perspectives" must be offered. [is] It is essential to provide users with the information they need to create their own point of view. This includes the knowledge and information panels of Search and YouTube, as well as the increased use of fact checkers in News. In ads, this involves telling users why they see one and revealing which parties are behind the election advertising.
Google also affirms its commitment to supporting quality journalism with the News Initiative (GNI) and collaborating with external experts and researchers. In the future, media education could help people recognize misinformation, while protecting democratic elections is also an important aspect. Another future threat is that of "deep forgery" or "synthetic media" generated by AI.
The field of synthetic media is evolving rapidly and it is difficult to predict what could happen in the near future. To help prepare for this problem, Google and YouTube are investing in research to understand how AI could help detect synthetic content as it stands, working with experts from around the world in this area. field.
The complete white paper deserves a reading and describes the steps Google takes in its four key products.
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