Walmart's Store No. 8 technology incubator launches Spatial &, a VR merchandising start-up partnered with DreamWorks Animation VR at 16 Walmart stores


Walmart Technology Incubator Store # 8 today launched its new startup, a VR merchandising company called Spatial &. The company offers virtual reality experiences that allow customers to connect to products. She launches activities by collaborating with DreamWorks Animation VR Tour. Spatial & will host a virtual reality experience on the parking lot, allowing guests to visit DreamWorks "How to Train Your Dragon: The Hidden World" through Virtual Reality. Then customers are directed to a branded physical gift shop where they can make purchases.

The purpose of the experiment is to help DreamWorks commercialize its film before the release of the film on February 22, while Walmart will have the opportunity to market its film products.

This is not so different from the concept of "outlet by the gift shop" found in theme parks.

Upon arrival, guests are greeted by the characters in the film, Ruffnut and Tuffnut, and taken to a "dragon cave" where they will don virtual reality helmets and move into Positron Motion VR chairs equipped with the bag. HP VR back.

The story of the virtual reality with which they engage takes them on a five-minute journey into the film world, where they interact with other characters, including Astrid, Hiccup, Toothless, Hookfang, and others. During this experience, participants will have a multisensory meeting, thanks to the hands tracking and 6DOF (6 degrees of freedom) in the Motion VR chair.

When the experience ends, guests are guided through a themed gift shop where they can purchase merchandise such as plush toys, action figures, DVDs, video games, and more.

Some products in this collection will also be sold in 2,000 Walmart stores, not just those with virtual reality experience.

Technologically, Spatial & DreamWorks have been using servers and workstations with Intel Xeon Scalable processors to assemble high-resolution images and 360-degree virtual reality video. For the experiment itself, the startup uses HP Windows headsets in mixed reality, HP Mindframe Omen headsets and PCs with Intel Core processors. Outside, parents can track what their kids are watching via Omen-based Intel Gaming notebooks.

"We've set the bar high on quality and innovation for the How to Train Your Dragon franchise, and our Spatial partners have exceeded our expectations with their incredible work on this project," said Abhijay Prakash. , director of operations at DreamWorks Feature Animation, "This latest movie about Dragon illustrates the creative abilities of DreamWorks, coupled with the latest technology advancements in animation, and we are delighted that this experience created by Spatial and At the height of this reputation, fans can travel directly to the center of this unique universe we created for the film. It's a really exciting experience, "added Prakash.

According to Walmart, the experience will be available in 16 stores in the United States, starting this weekend and until early April.

These locations include the following:

  • Burbank, California (1301 N Victory Place) – February 15-16
  • Pico Rivera, California (8500 Washington Boulevard) – February 17-19
  • Anaheim, California (440 Euclid Street) – February 22-23
  • San Bernardino, California (4001 Hallmark Drive) – February 24 to 26
  • Las Vegas, Nevada (5200 S Fort Apache Road) – March 1-2
  • North Las Vegas, Nevada (6464 N Decatur Boulevard) – March 3rd to 5th
  • Glendale, Arizona (5010 N 95th Avenue) – March 8th to 9th
  • Gilbert, Arizona (2501 S Market Street) – March 10th to 12th
  • San Antonio, Texas (8923 W Military Drive) – March 15 to 16
  • New Braunfels, Texas (1209 S Interstate 35) – March 17-19
  • Grand Prairie, Texas (2225 I-20) – March 22-23
  • Allen, Texas (730 W Exchange Parkway) – March 24 to 26
  • Sugar Land, Texas (345 Highway 6) – March 29 to 30
  • Katy, Texas (1313 N Fry Road) – March 31 to April 2
  • Rogers, Arkansas (4208 S Pleasant Crossing Boulevard) – April 5-6
  • Bentonville, Arkansas (406 S Walton Boulevard) – April 7 to 9
  • Spatial & is one of many technology start-ups currently incubating in Walmart's No. 8 store, launched in 2017 to focus on retail innovation. Other companies currently being incubated include Jetblack, a conversational business start-up from Jenny Fleiss, co-founder of Rent the Runway; Stealthy startup Franklin of Wim founder Yogurt Bart Stein; and the laboratory of the IA Project Kepler.