Samsung will open stores in Los Angeles, Houston and Long Island on February 20, the first US retail stores to be operated by the company


Samsung comes to a mall near you, whether you live in California, New York, or Texas.

The company announced Thursday that it was planning to open three Samsung Experience stores at these locations: The Americana at Brand in Los Angeles; Roosevelt Field on Long Island in Garden City, New York; and the Galleria in Houston. The sites will open Feb. 20, the same day Samsung unveils its Galaxy S10 and foldable smartphones at an event in San Francisco.

He will also launch ephemeral stores in other malls next month.

Samsung is the world's largest manufacturer of telephones and televisions, but it does not operate its own stores to sell its latest gadgets. Instead, it has long relied on partners such as operators and supermarkets to offer its devices to consumers. In 2013, she started partnering with Best Buy on minishops in retail stores to show Samsung's electronics products.

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Then, in 2016, he opened the Samsung 837 showroom at 837 Washington, in the Meatpacking District of New York. The location hosts demonstrations of various products from Samsung, but does not have devices to sell.

Along with Samsung's growing involvement in retail, its rival Apple could also make some changes to its stores. Angela Ahrendts, her retail manager, plans to leave in April after five years with the company. During her tenure, she turned Apple stores into gathering places and ushered in a new design for old and new stores. But some of its moves – such as removing payment zones and paylines for floating store employees checking customers on their iPhones – have been criticized for making it more difficult to buy.

Deirdre O. Brien, Human Resources Manager at Apple, will assume Ahrendts' responsibilities to complement his current role as Human Resources Manager.

Unlike Samsung 837, the mall's new stores will actually have products you can buy, including smartphones, tablets and Galaxy mobile devices; televisions; and SmartThings devices.

The stores will also offer display stands for you to discover new products, as well as Samsung expert demonstrations. In addition, you can benefit from customer support and assistance, including immediate repair for your Samsung mobile devices.

You'll be able to interact with VR 4D experiences such as Titanic virtual rides and play games with friends in Samsung's 4K gaming room. Samsung will also present its latest 8K TVs and help you create your own AR Emoji for its smartphones.

"We want to create a" playground "for Samsung fans – a place to learn and try all the amazing new products we offer," said YH Eom, the new president and CEO of Samsung Electronics America.

The stores arrive while Samsung is facing a slowdown in smartphone sales. Last month, he announced a sharp drop in his income and profits. Most of its activities, from chips to screens, have been impacted by stronger competition and lower demand in the handset sector. Its smartphone sales have declined, memory chips for handsets have not sold as well and mobile screens have suffered.

It has become more difficult for handset providers to make huge changes to their handsets and to differentiate themselves from each other. Prices for the latest and best-performing phones have increased in parallel with the elimination of subsidies by US operators. This means that people are waiting longer to upgrade to the next version.

For Samsung, the opening of its own stores allows it to have a direct link with its customers. It also allows the company to provide better technical support and better customer service because users keep their devices longer and phones become more complex. Consumers have become accustomed to the normal operation of smartphones, but the long-awaited foldable phone from Samsung will introduce a brand new type of device that is foreign to almost everyone.

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