Pinpoint, which builds a data analysis platform for software engineering, raises $ 13.5 million in Series A, led by Bessemer Venture Partners


For those who do not have the technical know-how, software development – which most often involves a network of commits, reviews, bug testing, and validation – is not really easy to monitor. E-mail and PivotTables help to some extent, but when it comes to deciphering the application design process, the C-suite is often at the mercy of the bosses. of the development team.

Jeff Haynie and Nolan Wright, two Veterans of the Appellant, hope this will change. They are co-founders of Pinpoint, a nearly three-year-old Austin, Texas-based company that is developing a data analytics platform for software engineering. With instrumentation that works well with recording systems such as Jira, GitHub, GitLab, Bitbucket and SonarQube, it is able to translate activity and contributions into actionable natural language information that does not require a degree in business. computer.

Pinpoint – which officially launched its platform today – announced the release of a $ 13.5 million Series A financing led by Bessemer Venture Partners, alongside existing seed investors, Storm Ventures, Boldstart Ventures, Bloomberg Beta, Slack's eponymous Slack Fund, Social Capital and Cherubic Ventures. This brings the total capital of the company to $ 16.5 million.

"For years, things like marketing automation and CRM have transformed the way marketing teams take on the responsibility of tracking, measuring and improving departmental operations," said Haynie, Chief Executive Officer. "But for most engineering organizations, it's still very difficult. With Pinpoint, we have created a way to instrument the systems on which work is being done, and then use data science to interpret current organizational performance, highlight opportunities for improvement, and predict results. "

Pinpoint's software-as-a-service offering automatically generates visualizations such as cycle time, throughput, workload balance, failure rate, backlog changes, and quality, without it is necessary to manually enter data. Development teams are scored and percentile for all signals (and possibly for geographic areas) and represented on a cost / performance chart, while employees are ranked individually based on their performance and salary range.

This level of transparency, says Haynie, provides CTOs and managers with the data they need to assess how teams – and engineers on these teams – respect goals over time. It may sound a bit insidious, but he points out that the goal is not to unduly target underperforming people. Rather, it is about removing barriers to productivity and identifying ways in which people and teams can build products more efficiently.

"Software engineering is home to some of the most creative and technical savvy minds of any business, but we are lagging behind in a really important way: being able to show our contribution to the business," she said. he added. "With Pinpoint, we said," What if we were instrumentalizing activity in software source systems such as Jira and GitHub and combining this activity with data science to understand how people, teams, and work are progressing? " really? "You get a real view focused on technical performance. "

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