Sell ​​a little too much?

(Image: ZDNet)

In general, I found the Apple Store sellers relatively reasonable.

Also: Labs with Apple's new iPad Pro and MacBook Air

They sometimes assume that you swim in Cupertino Kool-Aid as often as they do.

Above all, they seem relatively honest.

Why, last year, a sales clerk in an Apple Store told me not to buy an iPhone XS before the release of the XR, so I could compare the two. (I bought the XR.)

Again, you'll find one or two who simply feel that they know better than you. When I went to buy the new MacBook Air, the seller told me very clearly that I was making a terrible mistake – and that I was perhaps a nearsighted idiot – and that I had to buy the MacBook Pro. (I bought the air.)

A customer from Sydney, Australia, said that during a visit to his local Apple Store, an Apple store salesman had questioned his intelligence.

S addressing Australian newspaper, the man said that he had gone to the store to buy a cover for his son's iPad.

A routine transaction, surely.

He says that he went to one of the very motivated sellers to pay.

"They got very clumsy in front of me, so they asked," Do you have an iPhone? ", He said." I answered "Yes, but how is this relevant?" It was at that point that they started trying to sell me this Apple Pay deal. It even gave me the impression that I had to use the application to buy the product. "

Oh, the Apple Pay thing.

One can imagine that Apple is excited to do so because it is part of a major growth sector for the business, service sector.

The client continued: "Even though I told the guy that it did not interest me, he continued, I asked him at least three times if he wanted to take my money or my card credit, and he continued to deviate towards Apple Pay. "

Oh dear. This is not selling. It's harassing.

"I felt frustrated and had the impression that my intelligence was in doubt," said the client. "I'm not really concerned by the legalities [of whether a store can force you to use a certain payment method] as much as I am the stupidity that transpired. "

The Apple Store staff always tells me that they are not remunerated. Why would this particular seller have been so insistent?

Sometimes salespeople simply feel better and think that they really help you by telling you how retrograde you are, ignorant, half-wit and sensual.

It is possible, however, that these two people simply did not get along. In business relationships – as in all human relationships – you take a look at someone and you sometimes say, "Ugh."

Again, there is still a suspicion that some Apple stores are putting pressure on their staff to put forward a particular product or service.

So I went to some Bay Area Apple stores to ask if secret incentives would be paid to those who sell a slow item. Or perhaps an article that particularly excites their regional leaders.

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"No," said an employee of the Apple Store. "Most of us here are rather honest."

Surely, I was wondering, there had to be some sort of pressure right now and then.

"Never," he says. "It's a pretty relaxed company."

"Wait, we're talking about Apple, no? Relaxed?"

"It's here."

"Nobody ever told you to push, for example, Apple Pay?"


There it is. The unhappy Australian customer may have just met the wrong seller.

Again, he did the very sensitive thing. He put the iPad case, got out of the Apple store and bought a hull in a store on the other side of the road.

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