Twilio's aim to become the starting point for all external communication needs of a company has taken a big step forward today. The company said it has closed the acquisition of e-mail specialist SendGrid. Twilio, first announced four months ago, said today that the all-stock deal is valued at $ 3 billion – a price tag of $ 2 billion when it was originally announced.

Specifically, this is because the prices of the shares of both companies have been running smoothly. Based on the closing price of the Twilio Class A ordinary shares on 31 January 2019 and an exchange ratio of 0.485 shares of the Twilio A ordinary shares per share of SendGrid ordinary shares, Twilio reported that the SendGrid shareholders had $ 53.99 of aggregation value per share. SendGrid received ordinary shares. (SendGrid has now stopped trading and has been removed from the NYSE as a wholly-owned subsidiary of Twilio, led by Sameer Dholakia, CEO.)

The name of the game nowadays with regard to communication with customers is omnichannel, and this acquisition wants to tackle that.

The deal brings together Twilio, a powerhouse in messaging and voice communications – through a set of APIs, Twilio developers of apps, websites and other digital features can easily integrate customized phone numbers and manage messaging communications with customers who not only have voice and SMS, but also custom messaging channels such as Facebook Messenger and WhatsApp, as well as video – with SendGrid, a company that implemented similar innovations in e-mail, which was a gap in Twilio's service package.

Together, the companies will manage 140,000 active customer accounts that include approximately 600 billion annual interactions.

"Effective customer engagement is a strategic necessity for every business. With SendGrid, now part of Twilio, our goal is to provide a complete platform for any kind of customer engagement," said Jeff Lawson, co-founder and CEO of Twilio, in a statement . "Through our mutual, developer-first approach, we give the builders of the world the opportunity to create magical customer experiences that are unique to every interaction."

"Together we serve more than 140,000 active customer accounts each year and deliver more than 600 billion annual interactions – we have a shared vision, shared model and shared values ​​that will bring us success," he said. "Now that we are joining forces, I have more than ever the confidence that we can accelerate our vision by creating one unchallenged platform of choice for developers and companies around the world and helping them transform the way they interact with their customers "added Dholakia. a statement.