San Mateo, the California-based smart mobility company Lime, will deploy hundreds of e-scooters in the Tel Aviv region within a few days. A person who was familiar with the issue and who spoke on condition of anonymity, told Calcalist.
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Former General Manager of Uber Singapore Yaniv Goder will lead the operation of Lime in Israel, the person said.
Established in 2017 and listed as Neutron Holdings Inc., Lime offers dockless on-demand bicycles, scooters and cars that can be unlocked using a mobile app. The service is available in dozens of cities in the United States and Europe. Lime has so far raised $ 467 million from investors, including ride-sharing company Uber, venture capital firm Andreessen Horowitz LLC, GV, Silicon Valley and the corporate venture capital division of Google owner Alphabet Inc.
Lime plans to go beyond Tel Aviv and is considering adding electric bikes and shared cars to the local offer, in a model similar to the model it offers in some parts of the United States, according to the person.
In an interview with Bloomberg in September, Caen Contee, vice president of international expansion for Lime, the mobile mobility company, confirmed earlier reports that the company wants to bring its service to Israel.
The launch of Lime's service in Israel was originally planned for October, but was postponed for technical reasons until February, according to the person who was familiar with the issue.
Lime will be the third international company to offer a shared e-scooter service in Israel, after Los Angeles, with headquarters Bird and Berlin-based Wind, which started operations in Israel in August and January respectively. In an interview with Calcalist earlier this week, owner of the Israeli electric scooter brand Inokim Kfir Ben Shushan announced that his company plans to launch his own e-scooter sharing service Leo in Israel in March.
In a crackdown after a series of fatal and non-fatal, high-performance crashes involving electric two-wheelers in recent years, Israel recently increased restrictions for users of electric bikes and e-scooters. New regulations that come into force in July require that users have a driving license or pass a written exam and wear a helmet with a visible strip.
Although local law allows people under the age of 16 to use e-scooters, Lime, like Bird for it, has chosen to limit the age of its users to 18 years and older, the person said.
Lime also plans to offer users app credit for recharging scooters at home and redistributing them throughout the city, he added.