Report: Apple's video streaming service is being launched this spring

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The new streaming service from Apple is ready to launch this spring, according to The Information, stating three unnamed sources. Tucked away in a report on Amazon's plans to end its efforts with its subscription video offering, The Information noted that Apple told its entertainment partners that they needed to be ready for a launch in mid-April for the streaming service. But the report also said that the actual start date might be within a few weeks of that time frame.

A launch date in the spring would be in line with earlier reports, stating that Apple's video streaming service would start in the first half of 2019.

Apple CEO Tim Cook also vaguely confirmed his plans in this area when he spoke with CNBC earlier this month. He said that Apple this year & # 39; material & # 39; offer new additions to his offer. These may include the upcoming news and magazine subscription service, which is also rumored for a spring arrival and possibly new services in the health area.

Apple has been using its streaming service for quite some time by acquiring rights and closing deals for a number of TV shows and movies – it has even just closed its first film deal at Sundance 2019 on Monday.

However, Apple's original content is not the only thing that can be viewed on the new service.

Apple can include an Amazon Channels-like offer as part of its video service, according to the new report. This has also been claimed earlier by Bloomberg and CNBC.

This Amazon Channels-like model has been copied on the competing streaming market due to the low overhead costs and the large discounts that Amazon and Roku have on sales of subscriptions – about 30 percent, says The Information.

Roku has, for example, launched his own video subscriptions in The Roku Channel this week; Sling TV has rolled out a selection of premium à la carte channels last year; and media center software maker Plex aims to do the same in 2019. It is said to be known that Walmart would enter this market via Vudu, the video marketplace that is now the main focus for competing on streaming.

Even Facebook is considering an Amazon Channels-like offer, according to the report.

Apple's decision to continue with a spring or perhaps even mid-April launch date would show its service in direct confrontation with Disney +, Disney's Netflix competitor, which will be shown to investors on April 11.

But what is still unclear is how Apple will market and sell its streaming offering – the reports varied in this area and claimed everything from a bundle with Apple Music and news to completely free.