Former Yahoo CEO and MVP Super Bowl Invests $ 75 Million In California Startup For Cannabis Curious

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    Caliva

    CalivaCaliva

    Caliva has secured $ 75 million in financing from investors, including Carol Bartz, former CEO of Yahoo and Autodesk, and Joe Montana, three-time MVP of the Super Bowl. The first cycle of Caliva will aim to increase the production of recreational products from the cannabis retailer, including marijuana flower vape cartridges and beverages.

    Launched in 2015, Caliva Collective is a cannabis clinic, a market, a growing facility and an all-in-one delivery service. The Cannabis Headset data analytics platform named Caliva Collective as one of the first sellers of its G Pen Gio vaporizer brand, priced at $ 30. Since its launch, Caliva has opened a clinic in San Jose and a distribution center in Brisbane, about 60 km north of Silicon Valley. He now employs more than 400 people as drivers, wellness consultants, producers, shearers and scientists.

    Caliva

    CalivaCaliva

    Caliva's CEO, Dennis O'Malley, helped create an influential company as a brand. He has a proven track record in branding in the world of marketing and advertising. "We are building a brand on which people will turn as a trusted company in terms of business practices and what our company represents," O'Malley said. Forbes.

    Caliva says its revenues grew 350 percent last year despite a 17 percent drop in the global cannabis market as a result of a tightening of regulations, which called for a major change in mid-2018, requiring all Cannabis bases are tested in the laboratory prior to sale. O'Malley plans to use the new $ 75 million funding to launch new product offerings, such as a new line of cannabis beverages, while continuing to educate clients and expand to five metropolitan areas. California. "We are known for our fun products," says O'Malley. "We are expanding this and offering a category of products for pain relief, sleep and anxiety."

    Caliva

    CalivaCaliva

    After finding relief in cannabis pain killers, former Yahoo and Autodesk CEO Carol Bartz decided to visit Caliva's facility and is impressed by the management and operation style of the group. "It's not an investment in the industry at large, it's an investment in a very good company in a very large industry," Bartz said. Forbes. In addition to putting his money behind Caliva, Bartz joins the board of directors and plans to work closely with the marketing department to help fight the stigma of many potential consumers or the "curious face of cannabis" as they approach. of the market. "Not everyone wants to go to a clinic, but they would like to try the products. We really have to go from word of mouth to true consumer marketing around wellness products, "says Bartz.

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    Caliva

    CalivaCaliva

    Caliva has secured $ 75 million in financing from investors, including Carol Bartz, former CEO of Yahoo and Autodesk, and Joe Montana, three-time MVP of the Super Bowl. The first cycle of Caliva will aim to increase the production of recreational products from the cannabis retailer, including marijuana flower vape cartridges and beverages.

    Launched in 2015, Caliva Collective is a cannabis clinic, a market, a growing facility and an all-in-one delivery service. The Cannabis Headset data analytics platform named Caliva Collective as one of the first sellers of its G Pen Gio vaporizer brand, priced at $ 30. Since its launch, Caliva has opened a clinic in San Jose and a distribution center in Brisbane, about 60 km north of Silicon Valley. He now employs more than 400 people as drivers, wellness consultants, producers, shearers and scientists.

    Caliva

    CalivaCaliva

    Caliva's CEO, Dennis O'Malley, helped create an influential company as a brand. He has a proven track record in branding in the world of marketing and advertising. "We are building a brand on which people will turn as a trusted company in terms of business practices and what our company represents," O'Malley said. Forbes.

    Caliva says its revenues grew 350 percent last year despite a 17 percent drop in the global cannabis market as a result of a tightening of regulations, which called for a major change in mid-2018, requiring all Cannabis bases are tested in the laboratory prior to sale. O'Malley plans to use the new $ 75 million funding to launch new product offerings, such as a new line of cannabis beverages, while continuing to educate clients and expand to five metropolitan areas. California. "We are known for our fun products," says O'Malley. "We are expanding this and offering a category of products for pain relief, sleep and anxiety."

    Caliva

    CalivaCaliva

    After finding relief in cannabis pain killers, former Yahoo and Autodesk CEO Carol Bartz decided to visit Caliva's facility and is impressed by the management and operation style of the group. "It's not an investment in the industry at large, it's an investment in a very good company in a very large industry," Bartz said. Forbes. In addition to putting his money behind Caliva, Bartz joins the board of directors and plans to work closely with the marketing department to help fight the stigma of many potential consumers or the "curious face of cannabis" as they approach. of the market. "Not everyone wants to go to a clinic, but they would like to try the products. We really have to go from word of mouth to true consumer marketing around wellness products, "says Bartz.