While smart speakers take off at home, it's important to note that cars are an even bigger market for voice assistants. According to a new study by Voicebot.ai, some 77 million American adults use voice assistants at least once a month in their car, compared to 45.7 million.

There are several reasons for this:

  • Many more people own cars than smart speakers.
  • Voice technology in cars has been around since 2004, when IBM launched voice-activated navigation at Hondas – giving it a ten-year lead over smart speakers (Alexa was released in 2014).
  • Cars are arguably one of the best cases of using voice technology because driving prohibited – or at least should do it – to people using touch screens.
  • Note that consumers are just as likely to use the voice assist on their smartphone (Apple's Siri, Amazon's Alexa, and Google's Assistant) in their car, just as they will use the smart wizard bundled with their car.

    Smartphones, with their almost universal adoption, are the largest source of regular use of voice assistants – Siri on iPhone and Google Assistant on Android phones – with 90.1 million smartphone owners using them at least once a month , according to Voicebot, but automotive voice technology tends to be more tacky.

    Of those who used a voice assistant in their car, 68% do it every month. This corresponds to a monthly usage of 62% among smartphone assistant users. The smart speakers display the highest monthly usage rate among voice assistants – 79% – but this is not surprising since voice is the only way to communicate with the speakers.

    Amazon and Google – the two biggest names in voice technology – have taken note, with a series of recent offers of voice assistants for the car. At CES last week, Google Assistant debuted on two devices to bring the voice assistant into cars. Amazon has released a smart speaker for Alexa cars at its annual hardware event in September. The extension of his voice assistant to the car is particularly important for Amazon which, unlike Apple and Google, does not have a smartphone.

    These solutions address what Sean O'Kane, of our sister publication Grouvy Today, has termed "infotainment in the car," as automakers read or fail to integrate popular smart assistants into their cars. cars. The infotainment systems of manufacturers are lacking.

    As voice assistants continue to proliferate, the car market is becoming an important market.