Slack, the workplace chat application that plans to become a public company this year, is launching a new marketing campaign that includes an updated logo. The multicolored hashtag logo of yesteryear has been replaced by something that looks more like a reel, while retaining the basic color scheme. The lowercase "slack" wordmark also appears to have received a minor update.
The company needed to change logo because the former was extremely problematic, said the company in a blog post.
It was also extremely easy to be wrong. It was 11 different colors – and if they were placed on a color other than white, or under the wrong angle (instead of the precisely prescribed 18º rotation), or with poorly adjusted colors, they looked terrible . It hurt us.
The company added that she would not "wear [us] with the thought of design and the meaning of each angle and curve of the new logo. "So, do not hesitate to project your feelings on Slack on the new logo and the new symbol.
Slack, which has more than 8 million daily users, expects to grow 64% of its business this year, to reach $ 640 million, L & # 39; information reported this week. The company is preparing a new marketing campaign describing the application as "the workplace".
I feel bad since Slack since my colleagues from The edge, which runs on Slack, has created a channel called verge-internet to discuss the internet. We already had a channel to discuss technology (advanced technology) and a channel for longer discussions on technology (technology discourse), and a channel to discuss culture (threshold culture). Was not our website entirely dedicated to the Internet? Why does our website need an internet discussion forum separate from the many other forums in which we discuss the Internet?
More and more people dropped a link on a channel, to be told that it was being discussed in several other channels. The ease of use that made Slack popular – any user can create any channel in seconds for any reason – has also given my workplace the feeling of an infinitely fractal series of impenetrable silos.
Slack did not cause this problem, but it does activate he.
I have also reflected on how the application requires partial and continuous attention from me, in a way that seems hostile to any in-depth work and goes well beyond the attention requirements of the email, the application that Slack suddenly promised to move.
None of these feelings is really conveyed by the new logo.
But there is a new advertising campaign, as you may have seen in New Yorker this week.
Stewart Butterfield, co-founder of Slack, predicted a wide range of reactions to the logo:
My prediction for this week:
• 7% of people will have the level of writing-my-congressist
• 9% will be
• 14% will be
• 17% will be
• 35% will be
• 11% will be
• 5% will be
• 2% will be
And in a month, everyone will be ¯ _ (ツ) _ / ¯ https://t.co/q3PeVQVFDDd
– Stewart Butterfield (@stewart) January 16, 2019
I think the new logo is fine! But the logos are supposed to be discussed with anger in the comments. Please leave yours below.