Sony chief plans to make entertainment assets a priority


Even in this case, Sony does not move away from its portfolio of technologies and consumer products.

At CES, as it is dubbed the Las Vegas show, Sony is expected to introduce image sensors for cars, new audio products, ultra-high definition televisions and robotics. Thomas E. Rothman, Sony's cinematographer, will speak after Yoshida to discuss the company's turnaround. He will be accompanied by Phil Lord and Christopher Miller, producers of the recent studio "Spider-Man: Into the Spider-Verse". "But Mr. Rothman's remarks will be peppered with references to how Sony cameras have helped the studio – its technological advances reinforcing its creative efforts.

The entertainment empire of Sony has of course its share of challenges.

After the acquisition of partners, Sony has absolute control of the world's largest catalog of music publishing assets. But the recording unit had a 2018 soft in the hit department.

Apple has asked Sony's television and film executives to work on its next streaming service. And major TV shows made by Sony, such as "Better Call Saul" and "The Blacklist" are getting older. Efforts to find replacements have largely failed, in part because the highest-paying television networks command more emissions from internal providers.

Overall, however, Sony's entertainment companies are stronger than they thought, especially in the film division, which suffered a devastating cyberattack in 2014. MM. Rothman and Vinciquerra turned the film into an unexpected engine by cutting costs and focusing more intensely on "tent pole" fantasies for all audiences, such as "Jumanji: Welcome to the Jungle", which reported 962 millions of dollars in 2017 worldwide.

The parade of big budget suites is scheduled – "Men in Black: International" arrives in June – and the studio aggressively exploits the rights it holds for the Marvel characters from the Spider-Man comics family. To this end, films based on Morbius, Black Cat and Silver Sable are in preparation; The Six Claims could be Sony's answer to "The Avengers". Sony is also planning to create animated television shows inspired by the characters featured in "Spider-Man: In The Spider-Verse", which raised $ 276 million at the box office.

Now that Fox has been sold, only Disney and Sony have the right to create movie and TV content related to Marvel.

And Marvel characters are popular with the PlayStation Network audience. One of the reasons why Mr. Yoshida insists on more collaboration: Marvel's Spider-Man, a $ 60 game, set a record for Sony in September selling 3.3 million copies in the first three days of his exit.