After reviewing Apple's guidelines, it's time to focus on the company


To say that Apple's statement to investors when revising its quarterly forecasts caught the attention of the technology sector would be a euphemism. This statement, which focused primarily on iPhone sales in China as the main cause of multi-billion dollar turnover expectations, has quickly become one of the biggest news stories in the world. New Year's business.

Over the past few days, discussions have focused mainly on the fact that Apple could no longer rely on sales in China to fuel the continued growth of the iPhone – and raised questions as to whether the world has reached the saturation point of the iPhone. Among the solutions discussed were calls to Apple to turn into a service company rather than a hardware manufacturer. (There have, of course, been new complaints that Apple's hardware prices have gone out of control.)

It's hard to dispute many of these arguments, even though smartphone adoption over the last decade has made weather growth unsustainable for Apple (or any other company). Without new geographic markets to penetrate, Apple, to maintain growth in sales, will be increasingly dependent on customers who upgrade their devices or Android users who decide to switch to the iPhone. Reasons for this reformulation include the fact that users are upgrading their phones more slowly and are retaining more and more devices beyond the two-year historical upgrade cycle.

Although Apple may not have the same geographic markets as the last decade, that does not mean that the company does not have potential new markets.

The business market has been growing for Apple for some time, especially in the last two years; Companies like IBM and SAP have demonstrated that a massive deployment of large-scale Apple hardware is not only possible, but also beneficial.

IBM, which opened its Mac @ IBM source code last fall, was an Apple adoption leader and found that it spent far less on support and maintenance costs for Apple. Apple employee employees only for those who continue to work on Windows PCs. . The company is also one of many corporate partners with whom Apple has partnered in recent years, working with customers to develop professional and professional applications for Apple devices.